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The next Tesla? Can Genesis be disruptive?

A word rarely spoken — at least not out loud — by automotive executives is disruptive. Yet that's the way Manfred Fitzgerald, the global head of Genesis (the brand spun off from Hyundai in 2015), does something that is also automotively unthinkable: praises Tesla's Elon Musk. He told me he credits Musk for disrupting the auto industry, which he thinks was long overdue. Genesis, of course, is also focused on the luxury end of the market. And so Fitzgerald and his colleagues are fully cognizant that Tesla is, at least in terms of MSRP and numbers of vehicles delivered, doing extremely well among the well-heeled. Tesla, lack of profitability notwithstanding, is managing to siphon off customers who would otherwise be buying a Mercedes or a BMW. With the launch of the Genesis G80 Sport, the company is listing Mercedes (E Class) and BMW (5-Series) among its intended competitors (also the Audi A6, Lexus GS, and Cadillac CTS). Fitzgerald spent 12 years with Lamborghini, where, as director of brand and design he helped broaden it beyond the maker of a handful of cars for a handful of customers. He says that he and designer extraordinaire Luc Donckerwolke, who has joined him at Genesis, now face the challenge of establishing it as a high-end brand to be taken seriously — and he realizes that what may have worked in the late 19 th and early 20 th century just isn't going to cut it. The GV80 concept — a hydrogen-powered SUV — introduced at the New York Auto Show in April seems to be in line with Fitzgerald's thinking, primarily because it's not simply a stylish, imposing SUV, but because with the fuel cell. (And let's not lose sight of the fact that Hyundai is pursuing the commercial development of that technology.) The GV80 represents, for now at least, something unavailable from the marques Genesis is going up against. Realize that Elon Musk wasn't disruptive in terms of design but for taking what pretty much amounted to laptop batteries - attached in a way that seemed to be a short circuit waiting to happen - and transforming the array into what is now the battery system to beat. That is the sort of disruption Genesis undoubtedly needs to create to get a foothold in the market. Perhaps the fuel cell will be such a play. Then there is the Tesla approach to retail, which isn't predicated on the franchise system that has long held sway in the U.S. market.

No N performance models for Genesis, but Hyundai might get a Tucson N

Although Hyundai still hasn't fully revealed its first N product, the i30 N that we will see with an Elantra badge, the company is apparently hard at work at various N-branded follow-ups. The head of the N performance division, Albert Biermann, spoke with Australia's Drive, and revealed some unexpected details about the future of the division. Among the surprises was the revelation that there are no plans for Genesis N models. This is a bit of a shock considering that just last year, Biermann told us that there was a five-year plan in place for N products, and that Genesis vehicles were part of that plan. Among the vehicles that are coming, Biermann said the division is developing a B-segment vehicle and an SUV. The B-segment car is likely the European i20 hatchback. Hyundai uses the i20 for World Rally Championship, so it would only make sense to capitalize on that association. As for the SUV, Drive believes it is the Tucson, since Biermann mentioned the little crossover quite a bit when speaking to the publication. The Tucson would also be the most logical candidate for an N variant, since it's currently the smallest crossover in the Hyundai line-up. As such, it should be the easiest to make sporty, since it's inherently lighter and more maneuverable than other crossovers in the lineup. Biermann also seemingly revealed that the next N-badged car after the i30 N hatchback will be a "fastback" version of the same car, which Drive describes as a coupe. We don't expect this to be a traditional compact coupe, though. Last year, AutoEvolution reported that Hyundai would release a coupe-like five-door version of the i30 in the vein of the Audi A7 and A5 Sportbacks. This also seems more likely than a traditional coupe since Hyundai ceded the segment to the Civic with the death of the previous Elantra coupe in 2015, and its Kia Forte Koup cousin this year. Related Video:

Hyundai shows a mysterious coupe design in promo video

You never know where you'll find some interesting automotive news. In this particular case, we found some curious Hyundai info buried in an otherwise painfully boring Hyundai promo video. At about the 1:12 mark in the video, we see footage of a person working on a clay model of a car. It's low, sleek, and looks like it would only have two doors. It appears to have a liftback as well, and fairly aggressive vents in the back. Nothing else in the video indicates what the car is, though. However, we've got some educated guesses. One possibility is that this is a model for the successor to the recently departed Hyundai Genesis Coupe. The short deck and steeply raked rear window and pillars fall right in line with the styling of Hyundai's old sports car, not to mention the bulging rear fenders. Genesis has also made it clear that they intend to have a coupe to replace the old Genesis on sale by 2020. The luxury brand also has a small rear-drive platform in development in the form of the G70 on which it could base the coupe, along with some reasonably potent engines. Last we heard, the twin-turbo 3.3-liter V6 was under consideration. However, an argument against this being a Genesis coupe is that it would be odd to show a Genesis model in a Hyundai video. The companies are clearly trying to put space between each other, so including a Genesis vehicle in this video seems out of step with the two brands' goals. This brings us to the second possibility for this mystery coupe; that it must be a Hyundai of some sort. Hyundai has had very few coupe or coupe-like vehicles in its past. The Tiburon is long dead, thanks to the aforementioned Genesis Coupe, which will have a Genesis-branded successor. The Veloster is coupe-like and due for replacement, but recent spy photos show that it will look more like the current model and not the clay vehicle in the video. That leaves us with just one other coupe it could be: the Elantra coupe. It was killed off for the 2015 model year, but Hyundai might take another stab at it. If the company offered it exclusively with the turbocharged 1.6-liter turbocharged four-cylinder, it could attract a small enthusiast base, with the added advantage that, aside from the Civic Si, it would be the only sporty front-drive coupe on the market. Of course, it could also be something entirely new that isn't connected to any previous Hyundai or Genesis product.

The twin-turbo V6 Genesis G80 Sport costs almost as much as the V8 model

Last November, Genesis revealed that, in addition to a refresh for the whole G80 lineup, it would add a Sport trim with the company's twin-turbocharged 3.3-liter V6. At the time, Genesis had yet to set pricing. But now pricing is out, and it turns out the Sport model won't be cheap. To get the G80 Sport's V6 with its 365 horsepower and 376 pound-feet of torque, you'll need to spend at least $56,225. That will net you the rear-wheel-drive version. For another $2,500, you can get your Sport with all-wheel drive. Regardless of drive wheels, the Sport features unique front and rear fascias, dark chrome and bronze-finish trim, upgraded suspension, vented rear disc brakes, more aggressive transmission tuning, and unique interior trim. For not much more money, though, you can pick up the more powerful V8-powered G80. It now starts at $57,975 for a rear-drive model, and all-wheel drive again adds $2,500 to that price. That's about a $1,700 difference to go from the Sport's V6 to the 420-horsepower V8. However, you won't get the Sport's performance upgrades. If you're looking for a real bargain on Genesis G80 power, you should go pick up a current 2017 V8 model. It's cheaper than both 2018 G80 Sport and G80 V8 by a substantial margin. The rear-drive version, the only one available, starts at $55,500. It has the same V8 as the 2018, too. And if you wait for the new models to show up on dealer lots – the Sport shows up next month, and the naturally aspirated V6 and V8 models come this summer – you might even score some sweet discounts to clear out the previous year cars. Related Video:

Where is Hyundai's upscale Genesis brand going, and what is it, anyway?

"Genesis is the beginning, where everything sprung from. That's where the light is, and that's where we see ourselves." Manfred Fitzgerald. A genesis is an origin story, a new start. So when Hyundai had accomplished its original mission of achieving near parity with the top Japanese marques in the middle-class car market and decided to attempt to move upscale into the profitable luxury automotive sector a few years ago, it made some sense that this was the moniker it bestowed to its spinoff brand. "Genesis is the beginning, where everything sprung from," says Manfred Fitzgerald, the global brand chief. "That's where the light is, and that's where we see ourselves." But now that genesis has turned to germination. A pair of production sedans have been launched, the G80 and G90 luxo-barges. A smaller, 3 Series-fighting sedan, the G70, was previewed as a concept in last year's New York Auto Show. And now, last week in New York, the brand showed something in the all-important crossover category, the GV80. Powered by a hydrogen fuel cell, it's a look ahead at what Genesis' SUV line could be like, though the fuel-cell element faces hurdles. View 2 Photos "We have great resources with our brand partners in fuel-cell technology, so when it came to alternative propulsion, this was a natural," says Fitzgerald. "Not just for the US market, but looking at this globally, this is the best technology, but there are a lot of pain points to overcome, especially in terms of infrastructure." Genesis has promised us a handful more cars by 2020, including a coupe and another crossover. Expansion into additional vehicle realms ought to help flesh things out a bit. Though the brand can't really flesh things out any less. Only Maserati, Alfa Romeo, Smart, and Bentley sold fewer cars so far this year, and two of those brands are a century old and Italian, one is a century old and extremely exclusive, and the other is irrelevant in the United States. Given that company, where does that place Genesis? After a recent test drive in a G90, we have to say that we're not sure. The styling is acceptable, if a bit derivative and anodyne. The level of delight is quite lackluster. And the ride is cushy, quiet, and competent, but no better than a contemporary Buick. In a category in which excellence and exquisiteness are the point of entry, what does Genesis represent, what is its category-killing feature or component or capability? "We are known for being audacious.

Genesis teases future large SUV with GV80 concept

After years of rumors that Genesis would add an SUV to its lineup, Hyundai's in-house luxury brand unveiled the GV80 concept at the New York Auto Show Wednesday. Genesis didn't reveal key details of the concept, such as its dimensions and whether it would fit three rows, but prior intel suggests a Genesis SUV would be a little larger than a Jeep Grand Cherokee and a little more expensive. However, the press release does establish three facts: opulence abounds, the high-rider previews the brand's future design language, and a hydrogen fuel cell powers the GV80 – conceptually, at least. The overall shape – dressed in a "bespoke Ice Granite finish" – seems a touch common, although we must note that numerous players already crowd the large luxury SUV field. To give the GV80 a unique identity, Luc Donckerwolke, head of Genesis design, tapped the arsenal of luxury and detailing he amassed during stints at Lamborghini and Bentley. Genesis' trademark crest grille gets filled with diamond mesh, and sits in a contoured channel that defines a spine running the length of the SUV. The quad headlights are nothing more than four swept-back slits. Along the sides, 23-inch wheels frame a deep vent carved into the bodywork, while the mesh pattern in the five-spoke alloys matches the trussed B- and C-pillars. In back, thin, fiber-optic taillights emphasize width and stylized vents in the lower fascia cool the powertrain. The interior puts on the real show. An analog speedometer jazzes up the digital dash cluster, the driver's display flowing into a curved, 22-inch OLED screen set atop the "bridge" instrument panel. The display's two zones serve driver and passenger separately. The driver can use the glass touchpad multi-function controller and knurled metal wheel to toggle through functions, and the passenger taps the metal pinstripes set into the ash wood console and center tunnel. That tunnel runs the length of the cabin, creating four distinct seating areas. Rear-seat passengers can also touch the metal stripes to control seatback screens. Many cows died to create the interior ambiance, with smooth and quilted-diamond-stitched leather everywhere. Suede, polished aluminum, and slate ash wood provide contrasts from the dash to the cargo area. The GV80's "advanced plug-in hydrogen fuel cell" specs remain a mystery, but it might not be an empty tease. Two years ago, Hyundai showed off the Intrado compact CUV concept at the Geneva Motor Show.

Hyundai plans to catch up with other automakers, offer EVs

YONGIN, South Korea (Reuters) - South Korea's Hyundai Motor Co is developing its first dedicated architecture for electric vehicles, seeking to catch up with the likes of Tesla in the growing segment with multiple, long-range models. While the platform will not be completed soon, Hyundai Motor and affiliate Kia plan to roll out small electric sport utility vehicles (SUVs) based on an existing underpinning next year, said Lee Ki-sang, who leads Hyundai-Kia's green cars operations. Hyundai will launch an electric SUV, followed by a sibling model by Kia Motors next year, Lee said, citing strong demand for SUVs. The subcompact or compact models would have a range of more than 300 km (186 miles) per charge, and would be "more competitive" than rival offerings, Lee said. And Hyundai said in a statement on Thursday that it plans to launch a new luxury electric vehicle under its Genesis marque in 2021, after introducing a plug-in hybrid version of an unidentified Genesis model in 2019. The separate platform represents a major push into the battery electric-car segment for a firm which has long trumpeted rival fuel-cell vehicles, reflecting strong investor pressure to compete more vigorously in a market that has been stimulated by U.S.-based Tesla's longer-range models. And tough fuel-economy and emissions regulations in the United States, Europe and China are compelling automakers to push fuel-efficient cars even though low oil prices have undercut demand. Hyundai's electric-car platform would allow the automaker to install a battery pack in vehicle floors to accommodate more battery capacity and maximize cabin space, Lee said. "The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future," he said at Hyundai-Kia's green car research center in the city of Yongin, outside Seoul. He did not reveal the cost. Lee, a senior vice-president at Hyundai Motor, was speaking during an interview on the eve of an auto show that kicked off in Seoul on Thursday. Analysts said Hyundai had no choice but to build separate electric-vehicle platforms to be relevant in the segment. "The separate platform may incur losses initially, but Hyundai will be left behind the market if they don't offer long-distance models, like 300 km, 500 km and 600 km," said Ko Tae-bong, an analyst at Hi Investment & Securities.

2017 Genesis Model Year Preview and Updates

Having been sold in US showrooms under the umbrella of parent company Hyundai, with the 2017 model year Genesis becomes a stand-alone franchise pursuing both near-luxury and luxury clientele. It starts with an existing model – the GENESIS G80 – brought from the Hyundai showroom, and doubles-up with the all-new G90, which replaces the existing Hyundai Equus. A smaller 3 and 5 Series competitor called the G70 is already announced, but not yet in showrooms. What's missing? Any sort of crossover. GENESIS G80: What is currently the division's entry-level sedan adds Android Auto and Apple CarPlay to both the 3.8 Base and Premium trim levels. Also, standardized convenience and luxury features are added to the mix, as is an abundance of safety technology. Finally, the G80 will be available in a new Patagonia Blue. G90: The Genesis G90 is an all-new luxury sedan, replacing Hyundai's Equus in the Hyundai/Genesis model mix. Designed to compete with BMW's 7 Series and Mercedes S Class, the G90 combines high levels of luxury, high performance via a 3.3-liter twin-turbo V6, and a significant number of active safety features. At the Genesis launch the G90 sits ready to define the brand.

Hyundai and Kia announce $3.1-billion investment in US facilities

Update: A US spokesperson for Hyundai had no further information, but called the reports about the automaker's investments accurate. Hyundai and Kia announced this morning a plan to invest $3.1 billion into its US facilities over the next five years. According to Automotive News, the new investment is a 50-percent increase over what Korea's two largest automakers have brought to the US in the last five years. The automakers already have several large-scale manufacturing bases in the US, but the new investment could bring another plant into the fold. There is the possibility of producing a Genesis product in the US or building a new plant for a US-specific crossover. The announcement is the latest US investment plan as President-elect Donald Trump prepares to take office Friday. Trump has singled out automakers for not building cars in the United States, and Ford, General Motors, and Fiat Chrysler all announced plans to invest in the US since the beginning of January. Skeptics say these moves would have to be years in the making, though Trump has been quick to take credit for them. Not all of the new money will go toward building new plants. Hyundai and Kia could simply expand the already busy plants in Montgomery, AL, and West Point, GA. Beyond that. The automakers could further their research into electric and autonomous vehicles. Like many other automakers, the two Korean giants have backed down from planned expansions into Mexican manufacturing. Although many automakers currently build or were planning to build new vehicles in Mexico, threats of importation fees appear to be causing caused automakers to refocus some of their efforts toward US production. With all this new investment in the US, Kia and Hyundai said there will be no jobs moved to Mexico. Meanwhile, this morning GM announced plans to bring truck axle manufacturing back from Mexico. As with all of the recent announcements, Hyundai and Kia stated that Trump's upcoming presidency played no part in the decision to reinvest in the US. Related Video: News Source: Automotive News Plants/Manufacturing Genesis Hyundai Kia Mexico Trump jobs investment

2018 Genesis G80 Sport gets the G90's twin-turbocharged V6

For 2018, Genesis has revised the whole G80 lineup with a few small tweaks to interior and exterior design, but the real news is the new G80 Sport trim. The new model offers a significantly different looking, and probably different feeling, car. The changes start outside with more aggressive front and rear bumpers, as well as new sideskirts. The front bumper has sprouted a pair of vents between the upper and lower grille, along with larger side grilles. The rear bumper gets a faux diffuser and dual exhaust tips on each side. The look is accented by dark chrome and copper-colored trim, as well as exclusive 19-inch wheels. The aggressive exterior hints at the new mechanical bits underneath. Under the hood, the Sport gets the twin-turbocharged 3.3-liter V6 from the G90 flagship sedan. As in the G90, the V6 makes 365 horsepower and 376 pound-feet of torque, with the latter available anywhere between 1,300 and 4,500 rpm. It should certainly be an enjoyable engine with so much low-end torque, but it is interesting that Genesis would introduce the trim with a less-powerful engine than the 5.0-liter V8, which is available on other G80 trim levels. The V8 makes 420 horsepower and 383 lb-ft. Perhaps Hyundai doesn't want to create a range-topping sporty model just to have a more impressive N model steal its thunder. Aside from the engine, the G80 Sport also gets upgraded suspension that's been retuned and fitted with continuously adjusting shocks, and entilated discs are added at the rear. Genesis tuned the shift-by-wire eight-speed automatic to be more aggressive. Inside, Genesis added a variety of sporty touches, including carbon fiber trim, aluminum pedals, a leather sport steering wheel, and leather seats with copper contrast stitching. The G80 Sport goes on sale this coming spring. The rest of the mildly revised G80 line-up will be available at the same time. Genesis did not, however, reveal pricing for any of its 2018 G80 models. Related Video: Featured Gallery 2018 Genesis G80 Sport Image Credit: Genesis LA Auto Show Genesis Luxury Performance Sedan 2016 LA Auto Show genesis g80