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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Genesis GV80: more details on the brand’s new SUV

MIAMI — Genesis unveiled the GV80, its first SUV, in its home market of South Korea earlier this month. Now the GV80 has made its first appearance in the United States, with a splashy party in Miami and a new TV commercial that will air during Super Bowl LIV. Along the way, weÂ’ve learned more about the new GV80, with specifics to the U.S. version. While the Korean market will get the GV80 with a 3.0-liter diesel engine, the U.S. model will be offered with a choice of two gasoline engines: a 2.5-liter turbocharged inline-four and a 3.5-liter turbo V6. Horsepower figures have not been announced, but figure the turbo four will be good for 300 horsepower (it will make 295 ponies in the Sonata N), while the V6 should come in at better than 370 horses. Both are paired with an eight-speed automatic, and both engines available with either rear-wheel drive or all-wheel drive. Upper trim levels of the GV80 will get adaptive dampers that can adjust their firmness in response to information from a camera trained on the road ahead. Standard active-safety features will include forward collision warning with automatic emergency braking, blind-spot monitoring, rear cross-traffic alert, and adaptive cruise control. The adaptive cruise control incorporates a second-generation version of HyundaiÂ’s Highway Driving Assist (HDA) semi-automated steering feature. HDA II adds automatic lane changing, as seen on some Mercedes-Benz models and the new version of Cadillac's Super Cruise. The GV80 rides on a new platform that also will underpin the next-generation G80 sedan (which follows the SUV to market by just a few weeks). Riding on a 116.3-inch wheelbase, the GV80 is 194.7 inches long, 77.8 inches wide, and 67.5 inches tall. That makes the GV80 slightly larger than a Lexus RX and smaller than a Lincoln Aviator. The GV80Â’s close dimensional doppelganger is the BMW X5, which is nearly the same length but a little over an inch wider and taller. The Genesis in person looks low for a crossover, particularly at the rear, less so at the front thanks to the oversized shield grille. The twin-bar headlights and taillights (echoed in the trim on the front fenders) will become a Genesis design feature. “Two lines will come to define Genesis,” says Luc Donkerwolke, EVP chief design officer Hyundai Motor Group. The minimalist interior reflects the Korean concept of “the beauty of white space,” according to Sung Yup Lee, SVP and head of Genesis Design.

Genesis GV80 stars in the brand's first Super Bowl commercial

Genesis has debuted its first Super Bowl commercial, which introduces the new GV80 SUV. The spot, titled “Going Away Party,” stars singer/philanthropist John Legend and his wife, model/actor Chrissy Teigen. The 60-second commercial — and two teaser spots — draw a contrast between stuffy, exclusive, snobby “Old Luxury” and accessible, inclusive, less self-serious “Young Luxury,” which happens to be the brandÂ’s new tagline. Legend and Teigen attend a going-away party for Old Luxury, which takes place at a fancy mansion. The snobbish crowd is full of tiresome, old-style rich folk, but the arrival of the GV80 ushers in the era of Young Luxury. Or at least, itÂ’s supposed to. The commercial made its first TV appearance on the Tuesday before the Super Bowl, on "Entertainment Tonight." WeÂ’re told we can expect more TV spots starring Legend and Teigen. At a preview of the new GV80 in Miami, Genesis North America CEO, Mark Del Rosso introduced the spot. “As the faces of a new generation, they embody Young Luxury,” he said, adding that the celebrity couple “will be the faces of Genesis.”  Genesis joins a crowded field of automotive advertisers in Super Bowl LIV, including Hyundai, Kia, Porsche, Toyota, Volvo, and Audi. The big game airs Sunday, February 2. Related Video:

Genesis teases new coupe, subcompact as part of future lineup

Genesis teased the future of its product portfolio with some prominently placed silhouettes during the debut of its new GV80 crossover. The teasers, which appeared in the background of the design portion of the presentation, appeared to depict both a family of new Genesis vehicles and a few individual future models, one of which appears to be a coupe.  Motor1.com spotted the tease during the debut of the new Genesis GV80 SUV (embedded below). If you'd like to see it for yourself, the good stuff starts at around the 29:30 mark, during designer Luc Donckerwolke's walkthrough.  Several of the vehicles included in the wide shot are existing models. The two depicted sedans are straight out of the current Genesis stable; it's hard to tell exactly what we're looking at, but Genesis only has three current offerings: the compact G70, midsize G80 (formerly the Hyundai Genesis) and the G90 (formerly the Hyundai Equus). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. All three of Hyundai's sedans are either new, about to be new, or recently updated, so we expect they'll all be sticking around. Throw in the brand-new GV80 crossover on the far left and what appears to be the forthcoming compact GV70 next to it, and that gets us to four. That leaves just two mystery models, and both of them appear somewhat familiar.  Let's start with the coupe, which bears an uncanny resemblance to the all-electric Genesis Essentia concept we saw at the New York International Auto Show back in 2018. The concept boasted a "high-density battery pack" packaged into the car's center tunnel and juicing a multi-motor powertrain. Genesis claimed the grand tourer would crack off a 0-60 mile-per-hour sprint in just 3 seconds, but as with all concept cars, that's to be taken with a grain of salt.  The other unknown quantity is the small hatchback or baby crossover depicted on the far right. From the proportions and headlight signature alone, we assume it's supposed to be the Genesis Mint, which was another of the company's recent concepts.  Borrowing a bit from the Essentia, the Mint was yet another electric "coupe," but designed for more practical use as a stylish urban runabout.

2021 Genesis GV80 engines and features revealed

The 2021 Genesis GV80 luxury crossover was given a modest reveal of sorts earlier this month. Now we get a much clearer look at the crossover thanks to its South Korean reveal. It looks pretty much as we expected, with lines based on the original concept. It looks flashy outside and sumptuous inside. Genesis also went to lengths to keep weight down by making the hood, doors and hatch from aluminum. Besides getting our clearest look at the crossover yet, the company released details about the engines and features. Three engines will be offered globally, and only two are bound for the U.S. The first engine available will be a turbocharged 3.0-liter diesel engine making 274 horsepower and 434 pound-feet of torque. You probably guessed that's not the engine coming here. The other two engines are a 2.5-liter four-cylinder and a 3.5-liter six-cylinder. We're expecting the 2.5-liter to be similar to the turbo one available in the upcoming Hyundai Sonata N-Line, and will probably be shared with the base Genesis G70, too. Output for it should be at least 290 horsepower and 310 pound-feet of torque. The 3.5-liter engine is more mysterious, as Genesis does not have an engine with that displacement available currently. It could be a higher-displacement version of the twin-turbo 3.3-liter V6 offered on the G70, G80 and G90, as well as the Kia Stinger. The 3.3-liter engine makes 365 horsepower and 376 pound-feet of torque. All engines will be paired with either rear-wheel drive or all-wheel drive, and probably the same 8-speed automatic used in other Genesis models. All-wheel-drive GV80s in the U.S. will get a rear limited-slip differential. The GV80 also boasts several luxurious bits of technology. The electronically adjustable suspension will have a camera to read the road and automatically change settings for optimal comfort. Navigation will have an augmented reality mode similar to that used by Mercedes in which information will be overlaid on a camera feed to help make clear where to go. The feed is displayed on a massive 14.5-inch infotainment display that also features handwriting recognition for text input. The GV80 has an advanced adaptive cruise control system with steering assist and automated lane change assist. The cruise control also has artificial intelligence that can adjust its driving style to match that of the owner. Active road noise cancellation comes standard, while rear power-adjustable heated and ventilated seats are an option.

2020 Genesis G90 starts at $73,195 for 3.3T Premium

Genesis wouldn't reveal pricing on the 2020 G90 when we drove the big sedan after last year's L.A. Auto Show. We were reassured, however, that there would only be a slight increase over the 2019 model that sold for $70,345 in 3.3T Prestige trim and $74,845 in 5.0 Ultimate guise. Pricing for the redesigned G90 is out now on the configurator, Genesis keeping true to its word with a $73,195 MSRP for the 3.3T Premium including destination fee, a $2,850 bump over last year. The 5.0 Ultimate goes for $76,695, an $1,850 increase over last year. Power runs to the rear wheels as standard; all-wheel drive is a $2,500 option on both models. Adding all-wheel drive to the 420-horsepower 5.0 Ultimate lifts the G90's price to $79,195, and as others have noted, customers at that altitude tend to be inclined to German dishes. Yet the G90 can't be optioned above that price, at least not from the dealer — everything that might be optional is included. The 12.3-inch touchscreen infotainment with Apple CarPlay and Android Auto, 22-way front seats, 14- and 12-way power rear seats, rear entertainment system with twin 10.3-inch screens, all of the paint, leather, and wood choices, and convenience features such as adaptive cruise, a surround-view monitor, a blind-spot monitor, ultrasonic parking sensors, rear cross-traffic alert, forward collision warning, lane keep assist, and Safe Exit Assist — all standard.  It's the same with the 365-hp 3.3T, which goes without fripperies like the powered and memory rear seats, and the aft-quarters entertainment system. After adding AWD, $75,695 is as high as you can go inside the dealership. The entry-level Audi A8 with a 335-hp V6 starts at $86,195, the 335-hp BMW 740i starts at $87,445, and the 362-hp Mercedes-Benz S450 opens the bidding at $95,150. Those are for two-wheel-drive sedans without options, and we know that German entrees need plenty of extra-cost side dishes to taste right. The only big, foreign luxury sedan that's close is the Lexus LS 500, which starts at $76,475. The price is merely a lure, though, since the Luxury Package that costs $12,290 adds only a few of the features that come standard on the G90.

CES 2020 and Carlos Ghosn | Autoblog Podcast #609

Welcome to a new decade of the Autoblog Podcast. In this week's episode, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Senior Editor, Green, John Beltz Snyder. First they talk about their early impressions of CES 2020 in Las Vegas, in particular how interesting Sony's Vision-S Concept is. Then they talk about the intriguing saga and daring escape of former Nissan boss and global fugitive Carlos Ghosn. After that, they turn their attention to what they've been driving, including the Genesis G70, Chevy Blazer and Hyundai Santa Fe. Finally, they help a listener pick a new fun toy to replace an unloved Porsche Cayman in the "Spend My Money" segment. Autoblog Podcast #609 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown CES 2020 And that excellent Sony Vision-S Concept What's going on with Carlos Ghosn? Cars we're driving:2020 Genesis G70 2.0T Sport RWD 2020 Chevrolet Blazer Premier AWD 2020 Hyundai Santa Fe 2.0T AWD Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2021 Genesis GV80 revealed in photos

Roughly two and a half years since the concept was revealed, Genesis has finally revealed its first production crossover, the 2021 Genesis GV80. At least its design has been revealed, since mechanical and equipment details are still yet to be announced. The company did reveal what the "V" stands for, though: versatility. On the whole, the GV80 looks almost exactly like the concept. It has the same formal SUV shape, almost like a Bentley Bentayga, but not as overwrought. It retains the concept's upswept window line and large D-pillar. At the front is the signature Genesis grille that recently appeared on the redesigned G90. It's actually a little larger than the concept's. The production GV80 also picks up marker lights on the fenders that continue the design of the headlights just like the new G90. We also get our first look at the GV80's interior. It has a low dashboard with a thin, unbroken air vent that stretches the length of it. The short, wide infotainment screen sits on top of the dash, and the center console rises up and over part of the dash where a set of climate control buttons rests. The center console has a low-profile shifter knob and an infotainment control knob. The steering wheel is a somewhat unique design with one big spoke across the middle. The GV80 will go on sale in South Korea in January, with other markets following. We expect the company will have more details on engines, equipments and such close to the on-sale date. We know it will use the same platform as the Genesis sedans with rear-wheel drive as standard and all-wheel drive as an option. It will surely have the same twin-turbocharged V6 available in all the Genesis sedans as well as the Kia Stinger GT. Whether any other engines, such as the turbocharged four-cylinder from the Stinger and G70 will be offered remains to be seen.

Genesis gets serious about selling cars in China with new CEO

Hyundai's Genesis brand announced Tuesday that former Mercedes-Benz vice president Markus Henne was named CEO of Genesis Motors China. Henne will be in charge of the company's push to introduce the brand to the world's largest automotive market.  Henne will report to the brand's new global boss, William Lee, who was appointed to run the luxury subsidiary in October. One of Lee's key goals is to expand the brand's footprint in Europe and introduce it to China. Henne previously served as VP of Sales & Marketing for Mercedes-Benz in Taiwan, and prior to that oversaw the AMG division in China.  Hyundai does not yet have an ETA for formally introducing the Genesis brand to the Chinese market. Feasibility studies are still pending.  Unfortunately, while China's auto market is massive, with more than 20 million units sold to date so far in 2019, it's also one of the most tumultuous. This will be yet another major obstacle to the success of Hyundai's premium brand, which has struggled to gain traction in the United States thanks to corporate restructuring and an anachronistic product mix leaning heavily on sedans.  Genesis is working hard to correct the issues with its lineup. A lack of crossover/SUV offerings would likely be the headline for any other struggling brand, but the company's woes extend far beyond the showroom appeal of its current offerings.  In 2019, Genesis completed a restructuring of its U.S. operations. America is the brand's core market, and for much of 2018, it was unable to do business in most states thanks to Hyundai's decision to spin Genesis off into an independent brand with its own dealer franchises. Throughout the year, sales volumes tumbled as Genesis simply did not have retail outlets through which to move product. 

2020 Genesis G90 First Drive | How do you like me now?

LOS ANGELES, Calif. — In a tiny corner of the luxury car world there is a brand producing automobiles that are criminally underrated. Spun from the depths of the Hyundai/Kia more-for-your-money juggernaut, the three-year-old Genesis brand makes sedans (and eventually an SUV that canÂ’t come soon enough for the brand) that exceed the sum of their parts-bin origins. The facelifted 2020 Genesis G90, which we drove briefly through the hills of Los Angeles, is the latest glimmering and bravely styled example. Sure, the spinning off of luxury brands is a hallmark of successful Japanese manufacturers and a path to bigger profits for any carmaker. But the notion that Hyundai would challenge the German patriarchs of opulence, the makers of the great S-Class and 7 Series, seemed laughable right up until it became a reality. But letÂ’s be careful here: GenesisÂ’s merits are twofold. First and most obvious is that it provides a lot of car for the money. Genesis products, like its Hyundai and Kia siblings, are aimed squarely at our value receptors. But its bigger wager, the one that makes this flagship sedan so compelling, is the simple and intuitive way it presents the G90 as a luxury car. It forgoes many of the gimmicks that help others maintain brand image – road-reading air suspension, gesture controls, the indignity of talking to a machine like we experienced in the 2020 Mercedes-Benz GLB 250 and 2019 Mercedes-Benz A 220 – and instead substitutes comfort and a competent luxury experience. This is not a full redesign. In fact, the G90 has been around since the 2017 model year. But for 2020 it comes of age with shapely new sheetmetal everywhere save the doors and roof, and a massive, bold grille. Its optional 19-inch wheels feature a grid pattern that matches its new maw. And itÂ’s significantly quieter. This is the car that should have launched the brand, a flagship that makes a statement. Underneath, the familiar powertrains remain. The base trim, called Prestige, is fitted with a twin-turbocharged 3.3-liter V6 good for 365 horsepower and 376 pound-feet of torque, which are available at only 1,300 rpm. The Ultimate trim gains a 5.0-liter V8, which produces more power (420 hp) but only a few lb-ft more twist (383 lb-ft). Both engines are backed by the brandÂ’s eight-speed automatic transmission. The V8 makes the G90 quicker, but not meaningfully so.