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Autoblog Podcast #339

Farewell, Zach Bowman; Pikes Peak 2013; Datsun; 2014 Ram lineup
Episode #339 of the Autoblog Podcast is here, and it's the last rodeo for Zach Bowman before he departs for other pastures. The crew this week consists of Dan Roth, Zach Bowman and Jeff Ross, who talk about the astounding records set at this year's Pike's Peak hill climb, the return of the Datsun brand name and the recently-announced 2014 Ram truck lineup. Of course, we start with the garage and end with your questions and comments. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #339:

Subaru unveils catchily named WRX STI tS Type RA in Japan

We feel safe in saying it's time for Subaru to step away from the keyboard for a spell. The company just unveiled this new WRX STI tS Type RA in Japan, and while the car features all sorts of tricks to help it stand out from the rest of the WRX rabble, it also boasts a name that looks like the product of a good old fashioned QWERTY Hulk smash. Nomenclature aside, this WRX STI features a revised suspension with tweaked springs and dampers as well as a faster steering ratio, Brembo brakes and a front strut tower brace.
JDM buyers can pick between the ever-sexy (if loud) Tangerine Orange Pearl paint seen here, Satin White Pearl or Blue Mica. There's also available NBR Challenge Package, complete with a set of Recaro front seats, a few carbon fiber aero bits and 18-inch BBS forged wheels wrapped in Bridgestone Potenza RE070 rubber. How's that for delicious?
Subaru is only planning to crank out 300 WRX STI tS Type RA units, two-thirds of which will carry the NBR goodies.

Silverado campaign kicks off with 'Strong' original song

The marketing of the 2014 Chevrolet Silverado has begun, and The Bowtie has gone all 'Hearlandia' with a new campaign called "Strong." The effort is anchored by a song called Strong, written and performed by country singer Will Hoge as the anthem for the truck and the campaign. Keeping things (kinda) real, Chevrolet says most of the people appearing in the first ad are real Chevy owners, not paid actors.
The initial spot airs July 4 in Texas, then will make its way to other parts of the country later this month. If you're smitten with the tune, it will eventually be available for download. For now, you can check out the broadcast spot, the extended commercial and the music video in the videos below, as well as a press release announcing the beginning of the campaign.

Toyota hits 10 million Camry models sold in US

This year marks 30 years of sales for the Toyota Camry in the US, and in that time, it has amassed more than 10 million sales. In its first year on the market, the Camry sold 52,651 units, but it has gone on to become the best-selling car in the US for the last 11 years.
Toyota says that "virtually all" current Camry models sold in the US are made here, and three-quarters of all Camry contents are domestically sourced. Scroll down for the official press release from Toyota, and be sure to check out our gallery of images showing every model year and bodystyle of the Camry since it first went on sale in 1983.

Ford builds USAF Thunderbirds Edition Mustang for charity

Each year since 2008, Ford has created a one-off Mustang to celebrate military aviation, and the cars have been auctioned off at the Experimental Aircraft Association (EAA) Gathering of Eagles charity event to raise money to inspire the next generation of aviators. This year's charity car is the 2014 Ford Mustang GT US Air Force Thunderbirds Edition, which also helps celebrate 60 years of Thunderbirds air show excellence.
Of all the EAA charity cars, this Thunderbirds Edition is the most in depth. Painted to match the F-16 Tomcat fighter jets used by Thunderbirds, this Mustang also gets a widebody kit and 22-inch Forgiato wheels to go with the cockpit's Recaro bucket seats, rear-seat delete and modified navigation screen and gauge cluster. Even the Mustang's projector puddle lights have been changed to show an aircraft silhouette - rather than the Mustang's galloping horse logo - when the doors are open.
Themes for previous EAA charity cars include the Blue Angels, SR-71 Blackbird and the Red Tails as well as the F-22 Raptor-inspired AV8R and AV-X10 "Dearborn Doll" models. Scroll down for the press release for the 2014 Ford Mustang GT US Air Force Thunderbirds Edition, and be sure to check out our galleries for all six aviation-themed Mustangs.

Transformers 4 spied filming at GM Proving Grounds, new Bumblebee Camaro caught [w/video]

Spy photographers usually try to focus their lenses on test mules and prototypes, but this week, a camera-toting sleuth stumbled upon some filming for Transformers 4 on location at a General Motors proving grounds facility in Michigan. While Michael Bay's personal website has already shown us a handful of confirmed and potential characters for the movie, these images are our first live look at the Autobots including what appears to be the new Bumblebee.
Based on a highly stylized version of the redesigned 2014 Chevrolet Camaro, this Bumblebee has more of a conceptual look similar to the leading car used in the 2007 film. This includes a revised front end with LED-trimmed headlights and a more aggressive fascia as well as a widebody kit, but it still features the signature black-and-yellow Bumblebee paint job. The unique-looking Camaro is so fully realized that we can't help but wonder if it was an alternate design proposal for the 2014 facelift, repurposed here for Hollywood duty, or if it hints at the next-generation pony car. Either way, we have no idea how this car and the first-gen Camaro - previously confirmed as being Bumblebee - will fit into the movie.
Also present in these shots are the new Optimus Prime and Hound as well as the yet-to-be-named Bugatti Veyron and Chevrolet Corvette Stingray characters. Also worth noting is that recently revealed cars like the Lamborghini Aventador, Pagani Huayra and the mystery Freightliner are all unaccounted for during this film session. For more, check out our gallery above and a video by scrolling below.

The Mountain, the Manx, the BRZ and how I learned to love racing

Subaru Takes Us Along To Drive On The Isle of Man, And We Try Not To Ball It Up
While the mild dehydration wasn't helping me, it was probably the least of my worries.
I am not a timid driver, nor an inexperienced one. But waiting to take a lap of the stunningly dangerous, 37.7-mile Snaefell Mountain Course at the Isle of Man TT had me on tilt, no fooling. I concentrated on the task in front of me, left hand working the gear pattern on the right-hand-drive Subaru BRZ I was to pilot, while kids on bikes, fat old beer-drinking men and other members of a fast-growing throng of onlookers pointed at our group of five Subarus and nine Americans. We were moments from our 'demonstration' for the motorcycle racing-hungry crowd and I was awfully glad, at that exact moment, that I'd emptied my bladder before buckling in.

VW Up Buggy may be headed to showrooms

Volkswagen showed six conceptual takes on its Up at the 2011 Frankfurt Motor Show, one of those being the Up Buggy. Although few will probably remember it, VW has not forgotten it, applying for a patent for the Meyers Manx revival roadster way back in March 2012 and being approved in June of this year, according to a report in Autocar. That will give the automaker a 14-year lock on the design while it decides whether to move forward with a reboot of its past.
A patent doesn't mean the Up Buggy will ever move beyond the sheet-of-paper stage, but Autocar says VW is studying the market to see if a production version is feasible. We can't see North America ever getting it, but even so, we wouldn't complain if they made it - especially if they put an exposed engine in back that was set off by 18-inch-long twin tailpipes jutting straight up into the air. However, for a company that aims to be the world's number-one automaker by 2018, a niche vehicle for its mass-market brand would be a surprising use of resources.

Ford Explorer Jackson Pollock Edition results in trip to hospital

Among the many useful pieces of driving advice we've taken to heart over the years, "Safely secure all cargo" is etched pretty high on our personal stone tablets. We've had a couple of frustrating moments over the years (numerous wonky cupholders and too-tall lidded cups; a radar detector that released its suction cups and dashed itself below the dashboard, etc.), but never anything like the scene above.
These photos above come courtesy of the Washington State Patrol, and they show the unfortunate aftermath of a driver, his dog, and his Ford Explorer after it crashed near the town of Belfair last week. According to reports, the man was schlepping five-gallon containers of paint inside his vehicle when he was involved in an unexplained accident. It's not clear what triggered the crash, but the impromptu abstract painting covered the whole of the interior, including the driver and his faithful companion.
The man was transported to a local hospital for minor injuries, and his dog was cleaned and later taken to a humane society.

NHTSA may test recalled Jeep to see if trailer hitch fix works

Despite the fact that Chrysler and the National Highway Traffic Safety Administration have compromised on last month's heated recall situation involving the Jeep Grand Cherokee and Liberty, it looks like the matter is still far from over. The Detroit News is reporting that NHTSA could end up crash testing the repaired vehicles, some of which are receiving Mopar trailer hitches to better protect the rear-mounted gas tank from being damaged during an accident.
You won't be surprised to know that the notion stems from a group of safety advocates that recently met with NHTSA boss David Strickland. The group feels that Chrysler hasn't done all it can to make the vehicles safe, and has gone so far as to request that these vehicles be crash tested using the guidelines in place for the 2007 model year, despite the fact that every Jeep vehicle under investigation met safety requirements for the year in which it was sold.
Transportation Secretary Ray LaHood, on the other hand, seems satisfied with the situation, saying the proposed fix "will keep people safe." That being said, the article points out that the NHTSA investigation has not yet been closed.

Corvette marks 60th production anniversary

On June 30, Chevrolet celebrated 60 years of Corvette production after the very first of its iconic sports car model rolled off the Flint, Michigan, assembly line in 1953. The future classic was initially shown as a concept vehicle at the General Motors Autorama in New York City on January 17, 1953, but it was such a hit with the crowds in attendance that the automaker decided to go ahead with a limited run of 300 vehicles. Each of the 1953 models shared the same color scheme - Polo White over red convertible - and were priced at $3,498 each (in 2006, the third 1953 Corvette produced sold for a record $1,060,000 at auction).
"Over the past six decades, the Corvette has been woven into the fabric of American culture, as the sports car of choice for movie stars, musicians, and astronauts," said Chris Perry, vice president of Chevrolet Marketing. "The very best Corvettes represent the state-of-the-art for their eras in terms of design, technology and performance."
Few realize that the Chevrolet Corvette is the world's longest-running, continuously produced passenger car (the Porsche 911 didn't start production until 1963). And, with the all-new C7 in showrooms later this year, America's sports car doesn't show any signs of wanting to give up the coveted title. Be sure to check out the press release below for more interesting Corvette facts.

Mitsubishi recalling 2011 Outlander Sport over panoramic roofs that may fly off

The panoramic roof offered on the 2011 Mitsubishi Outlander Sport is a great way to make the cabin feel more open, but some owners of the compact CUV could get a little more openness than they bargained for. The National Highway Traffic Safety Administration announced a recall for Outlander Sport models built between August 2010 and March 2011 due to the possibility that the panoramic roof could fly off.
On about 3,200 Outlander Sport models in the US and Puerto Rico, a potentially improper installation process could have resulted in a lack of adhesive primer between the glass and the roof, which could allow the glass to detach from the vehicle and become dangerous debris on the road. Fortunately, it sounds like there have only been two instances of detached roofs, and neither was in the US. As a fix, Mitsubishi dealers will check to make sure the primer was used, and if not, the glass will be reinstalled following the proper procedure. Scroll down for the official NHTSA recall notice.

Watch this 1,000-mile Lamborghini Espada road trip

The Lamborghini Espada was four-passenger GT built by the Italian automaker from 1968-1978. While some may consider its appearance ungainly, a 60-degree, 4.0-liter V12 fed by Weber carburetors generated 350 horsepower, enough to give the 3,600-pound two-door spirited performance when compared to its peers. Making the driving experience even more engaging was its standard rear-wheel drive, a slick five-speed manual gearbox and a lack of power steering (the automaker offered an automatic and power steering on later models).
Whether or not you are a fan of this unique four-seater or its era, this Evo magazine video of editor Harry Metcalfe touring France as he makes his way along the epic Route Napoléon (today, part of a 200-mile section of Route Nationale 85) is worthy of its 19-minute run time - if not for just the sound of the wailing twelve-cylinder engine.
The mountain portions are simply spectacular, and Metcalfe does his usual excellent job narrating as he joyfully coaxes the GT's narrow tires (205/70-15) around each corner, calling the Lamborghini a "four-wheel drift machine," but actually preferring its high-speed capabilities. We particularly enjoyed his fuel stop, explaining the odd top-off procedure, as well as his early morning pre-flight when he realized that the Lamborghini had been running on only 11 cylinders during the previous day's segment. Watch the joy in the journey below.

Jay Leno sees how the other half lives with CHP cop cars new and old

Comedian Jay Leno is changing gears from driving fast cars to checking out some of the police cruisers that regularly chase down and dish out punishment to those fast cars. In this episode of Jay Leno's Garage, we get the lowdown on the modifications made to the Ford Explorer for the Interceptor package (which looks pretty tough in its California Highway Patrol livery).
The new Ford is cool, but cooler still are the pack of classic CHP cars that Jay has along for the episode. A 1982 Mustang, 1966 Dodge Polara, 1970 Mercury Monterey and 2000 Crown Victoria are all in the shop. Better still, Jay lays out an argument for ones of the classic cruisers as the best cop car of all time. Get your guesses in now, and then scroll down to watch and learn.

First new Datsun in decade sketched, set for Indian reveal

Nissan's Datsun nameplate revival will begin with two models bound for the Indian market. Nissan has released sketches of a five-door hatchback based on the Micra (codenamed K2) and a top-down view of a hood that could potentially be from a sedan.
The company's press release says all will be revealed on July 15 in New Delhi, India. The Datsun lineup will be first offered in 2014 to that country's ride-deprived residents as well as Indonesia and Russia. Later in 2014, South Africa will join the list.
We've heard Nissan plans for Datsuns to share platforms with company-owned Lada. In January, we heard the projected price tag could be around $3,000 USD to compete with Chinese imports. The official press release (which can be read in full below) says nothing about either of these reports, however.

2014 Mazda3 sedan teaser surfaces, authenticity questioned

Thanks to our ever-industrious readers, we've received a number of tips today about the as-yet-unseen sedan variant of the 2014 Mazda3. All center on the image above, which is claimed to be a leaked first look at the new compact. It certainly looks convincing enough, with its short rear deck, graceful almond-shaped taillamps, nicely sculpted bumper fascia and somewhat tacked-on rear spoiler, suggesting the pictured car is an uplevel model. We think it looks great, but if it's the real deal, we have to wonder how large the trunk opening will be.
We decided to reach out to our sources at Mazda, who expressed some doubt as to its authenticity, with one official commenting that based on this individual image, "[It's] hard to tell if it's real, or someone guessed what it'll look like by grafting a Mazda3 badge onto a Mazda6 tail." We won't have to wait long to figure out for sure, however - the sedan reveal is promised in a few weeks' time.

Ford supports bid for Detroit Rallycross race with Motown-minded Fiesta ST vid

As Ford continues its cheerleading effort to help bring the 2014 Summer X Games to its hometown of Detroit, MI, it has released footage of its 2014 Fiesta ST Rallycross car on location at some of the city's well-known landmarks. This video appears to have been shot around the same time as the previous X Games Detroit video was made, but it focuses 100-percent on rally car action.
With Ford Racing driver Andreas Eriksson behind the wheel, this Fiesta ST lays down some serious rubber atop Detroit's Cobo Hall parking structure, at Belle Isle and around the Michigan Central Depot. Detroit isn't alone in the bid for a three-year X Games contract as Chicago, Austin and Charlotte are also hoping to play host. The winning host city is expected to be announced this summer. Scroll down for Ford's two-minute video showing the Fiesta ST Rallycrossing through the Motor City.

Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Race Recap: The Lion roars at 2013 Pikes Peak International Hill Climb

The 2013 Pikes Peak International Hill Climb is in the books, and so are a lot of new records. It was a 16-hour workday for drivers and spectators, and we spent almost 12 of that at 14,110 feet trying to stay hydrated and sane. The biggest news has already made it around the world, that being Sébastien Loeb's run of 8:13, one most people are convinced will stand for some time unless another manufacturer wants to shower money on the mountain.
As always, however, a million other things took place on that sliver of road named for Lt. Zebulon Pike. For the complete race results you can still catch the live timing info here. For our report on the day, read on...

2014 Holman & Moody 50th Anniversary TdF Ford Mustang

If you're a fan of Ford racing history, a Mustang worshiper or even just an avid follower of our yearly SEMA coverage, you may have heard the back story on the Race Red Mustang you see above. Back in 1964, Holman & Moody was tapped by the English Alan Mann Racing Team to race-prep three Mustangs for competition in the incredibly arduous 4,000-mile Tour de France Automobile rally. Competing mainly against Jaguar MkII saloons over 10 days and 17 stages, the H&M Mustangs took the top two places in the Touring class and the first-ever racing win for Ford's pony car.
Though the history of that first Mustang win hasn't been incredibly well known here in the States, the subsequent decades have seen plenty of racy versions of the car come and go. Last year at the SEMA show, we covered the brief debut of this living tribute to that piece of racing lore, the Holman & Moody 50th Anniversary TdF Mustang.
This limited-edition Mustang represents a kind of new venture for H&M, as the legendary racing shop has spent the last few decades earning its keep largely by restoring vintage racing cars. The urge to get back into the world of Ford and Mustang was powerful, however, what with the car's 50th anniversary looming and the current generation of 'Stang just about out the door.

Race Recap: British Grand Prix is one part close racing, four parts blowout

The British Formula One Grand Prix wasn't things that go "bump" in the night, it was things that go "Pop!" on the track. Pirelli came into the sport with a mandate to spice things up, but now - unintentionally - the spice could be overpowering the flavor of the food. The general tire chatter, the tire test, the tire tribunal, tire compounds and constructions and a new tire contract for 2014 were joined by tire blowouts, five of them over the weekend, four of them in the race.
And who would have guessed that 1,000 kilometers of innocent, straight-line testing could have proved so beneficial?

2014 Mini Cooper rockets into view

Here it is, all but undisguised. We've been clocking the 2014 Mini Cooper for months now, but engineers' well-placed camouflage has meant that our views have been very limited. Today, though, the disguises have been cast aside and the new Mini has been revealed in both standard and Cooper S form during a photo shoot, and there are some real surprises afoot.
For one, we had no idea that the Cooper would adopt the LED daytime running lamp corona headlamps from the much-loved 2011 Rocketman concept, but there they are, looking both unique and a little frightened. The front grille has been resculpted and and is now more rounded, integrating the bumper strike face in matte black. In fact, the entire nose looks a bit more rounded to our eyes, with all variants carrying a small but noticeable power bulge (shown here on the S model above the intake slot in the hood). The profile looks largely unchanged save for a slightly faster windshield, but the rear picks up a set of oversized taillamps that we'll likely have to see in person to get comfortable with. Our spy shooters tell us that the 2014 Cooper, codenamed F56, appears to be slightly larger in the metal than its predecessor, as expected, with much of that length coming in the form of a longer front overhang (perhaps to assist with pedestrian safety regulations).
Expected to ride atop the same UKL architecture shared with the upcoming BMW 1 Series GT and MPV, the entire line of Coopers may move to an all three-cylinder lineup, including BMW's 1.5-liter I3 that features a twin-scroll turbo, direct injection and variable valve timing, a combination good for anywhere between 120 to 200 horsepower. Eventually, higher-performance models could generate up to 300 horsepower out of this tiny engine. Our well-connected lensmen suggest that at least one four-cylinder engine might carry over to the launch of this new generation, but it may only be available for the first model year.

Cadillac abandons plans for six-digit flagship sedan

So much for that party. Cadillac has announced that it is walking away from plans to build a high-dollar, rear-wheel-drive ultraluxury sedan. The low-volume model would have been based on the lusty Ciel Concept, and the production iteration would have carried a price tag well over $100,000. Executives with the automaker reportedly claim the model wouldn't have bolstered the brand enough to be worth the investment.
Even so, Automotive News reports Cadillac is still on track to build a range-topping four-door to go head-to-head with the BMW 7 Series and Mercedes-Benz S-Class. That model will likely be constructed on the company's upcoming Omega rear-wheel-drive platform, but we won't see it bow until at least 2016. Right now, the front-wheel-drive XTS sits at the top of the Cadillac lineup, and while that machine and it's twin-turbocharged V6 variant makes a compelling argument against certain luxury entries, it falls short serving as a legitimate competitor for the likes of the 7 Series and S-Class for enthusiast drivers.

Honda issues second Fit window recall, this time for 143k units

Honda has announced it is recalling certain 2007-2008 Fit models in the US to fix what could have been faulty repairs made in a previous round of recalls. The vehicles may have been manufactured with a master driver's window switch that could allow rain water or spilled liquids into the switch. If that happens, the liquids could cause the switch to overheat, melt and potentially damage the vehicle's wiring or cause a fire. Honda says no accidents or injuries have been reported due to the problem, but warns owners to park their Fit hatchbacks outside until a dealer can inspect the switch.
All told, the recall covers 143,083 Fit units. Back in 2010, Honda recalled the 2002-2008 model-year Fit for the same issue. That recall covered some 646,000 units worldwide after a two-year-old child in Cape Town, South Africa burnt to death while sleeping in a Fit. Honda says the repair made during that round of recalls may not have been sufficient, and the latest fix should take care of the problem for good.
You can read the full press release on the latest round of recalls below for more information.

Audi promises next A8 on sale by year's end, LED Matrix lamps to be available [w/video]

Audi has just released details about its new Matrix LED headlamps, but just as illuminating as the new lighting technology is confirmation that the next A8 will appear "on the market at the end of 2013." While Audi is calling the model new, expectations - and the spy shots above - suggest more of a traditional mid-cycle refresh.
Audi says that its new A8 Matrix lights are comprised of 25 high-beam LEDs, clustered in groups of five paired with reflectors. Unlike traditional automatic high-beam setups, the Matrix array is so precise that it "blanks out light that would shine directly onto oncoming and preceding vehicles" while continuing to use full high-beam power on other sections of the road and shoulder not occupied by other vehicles. Further, the camera- and electronic brain-governed system can dim or extinguish LEDs as necessary to deal with traffic. The active system also differs from today's adaptive headlamps by not requiring servo motors to direct light, yet they can still function as cornering headlamps - ones that can predict a road's trajectory because they are linked with the car's GPS system. Interestingly, the system also works with Audi's optional night vision system. When the latter detects a pedestrian in the dark, it automatically flashes a batch of LEDs to put both the driver and pedestrian on notice about each others' presence.
Only one problem in all of this trick lighting business: they aren't legal here in the US, at least not yet. Audi and other automakers are currently petitioning the National Highway Traffic Safety Administration, trying to sell the government agency on the technology's safety benefits. For the moment, Matrix headlamps are likely to remain forbidden fruit, but you can check them out and see what you might be missing in the video below. As for the 2015 A8, we're guessing it'll surface at the Frankfurt Motor Show in September.

Sebastien Loeb demolishes Pikes Peak record with an 8:13.878

Normally we'd wait for a recap to do this but the news is just too big. Everyone knew Peugeot and Sébastien Loeb came to the Pikes Peak International Hill Climb to do something impressive, but taking one minute and 33 seconds off last year's record is unprecedented. Rhys Millen set the time to beat in 2012 with a 9:46.164. Loeb just ran the mountain in 8:13.878, which not only makes him the only member of the Eight-Minute Club ever, it beats last year's record by more than 15 percent.
More perspective: Millen followed Loeb and set a time of 9:02.192 at an average speed of 79.677 miles per hour, meaning he took almost 44 seconds off his own best time and still came in second by 49 seconds, due to Loeb's average speed of 87.471 over the 12.72-mile course.
As they say in France, a mighty Chapeau! to Peugeot and the man behind the wheel. We're atop the mountain right now and everyone here has been saying that this could mean the Seven-Minute Club isn't far away. We have a feeling Peugeot will get to enjoy this one for a while, but we'd love to see another manufacturer take up the challenge. Audi, anyone?

Mitsubishi's all-electric Pikes Peak challengers are in it to win it

With a second-place finish already in the books from 2012, there's only one thing on the minds of Mitsubishi drivers Hiroshi Masuoka and Greg Tracy: winning. As the presenting sponsor for the 2013 Pikes Peak International Hill Climb, there's no doubt the Japanese manufacturer is hoping for a good showing this year, and the video you'll see below explains how Mitsubishi changed things this year to help ensure a win... basically, more power and more downforce.
Winning in 2013 certainly won't be easy. With competitors that include Nobuhiro "Monster" Tajima and Rod Millen, who's driving for Toyota, winners in 2012 in the Electric class. Our own Jonathon Ramsey sat down and spoke with the boys from Mitsubishi, and found that, if not for the over-the-top presence from Peugeot, the the all-electric MiEV Evolution II (which may be a sort of test-bed for potential Lancer Evolution-of-the-future components) may even be capable of challenging for the overall victory.
Their target: nine minutes and thirty seconds. We'll see how close they get later this afternoon. Scroll down below to watch the video.

2014 Mercedes-Benz CLA250 configurator fires up

Mercedes-Benz is launching its entry-level CLA-Class in the United States this fall, and you can now build the small, swoopy sedan of your dreams using the automaker's online configurator. Right now, your choices are limited to the front-wheel-drive CLA250 model, though Mercedes-Benz will be offering the CLA with 4Matic all-wheel drive not long after, as well as the hotter-than-hot CLA45 AMG.
On the base end, the CLA250 starts at $30,825 (including $925 for destination), but things can move up quickly from there. A total of 10 color choices are available, including the Universe Blue Metallic ($720) you see above, and three different wheel options are available, measuring 17 inches on the base end (pictured), and 18 inches as you move upmarket.
Specific options include a $2,000 sport package, which gets you an added kick of aggressive styling, and things like a panoramic sunroof ($1,480) and a lighting package with xenon headlamps and LED taillamps ($850). Inside, there's a leather upholstery package available ($1,500), as well as the usual premium and multimedia packages ($2,200 and $2,370, respectively). Tick every option, and you'll run a few grand shy of $50,000. Woof.

Your 2013 Pikes Peak Hill Climb primer: "Donuts at 14,000 feet."

The teams have all set up their pits and paddocks for today's run of the 91st Pikes Peak International Hill Climb, and there's nothing left to do but take a shot at the title. At 8 am Mountain time (9 am EST / 7 am PST), the first of a field of 83 bikes and 63 cars - whittled from an original field of 157 - will race 12.42 miles through 156 turns from the start gate at 9,390 feet to the summit finish at 14,110 feet. The summit is where we'll be all day, having arrived on the media bus at around 5 am and not allowed to come down until the race is finished. If it's anything like last year that could mean a 14-hour day on the top munching on donuts at the summit café, begging for hits of pure oxygen and trying to stay hydrated and warm...
Here are the event with Hyundai, we enjoyed dinner with Rhys Millen got his take on what's happened and what's about to happen. Millen said the issue that caused his engine swap last week was minor, a head gasket (a production part) that was causing a bit of hesitation and a slight drop in top speed. He said it's the first time they've stressed the engines this hard, pushing boost pressures up to 19 psi at altitude, which equates to 25 psi at sea level. Offering testament to the strength of the engines, though, he said that Paul Dallenbach's engine did the entire 2012 drift season as well as Pikes Peak, and it's the engine being used again for the hill climb this year.
We also chatted with Dallenbach, who has come back from that beastly crash last year in the Unlimited category to lead almost every practice day this year in the Time Attack class. Telling us he's happier behind the wheel this year than he has been in 20 years, he asked us, "Know what my dashboard says when I turn the car on? 'Donuts at 14,000 feet.'"

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.