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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Volvo makes the XC60 disappear into art

For the last few years, Volvo has set up an art display in the Zurich, Switzerland central train station called the Volvo Art Session, allowing select artists - both established and up-and-coming - to create temporary exhibits with one of Volvo's products acting as the centerpiece. This year, six artists from across Europe converged in Zurich to turn a 2014 Volvo XC60 into a work of art.
Each started with a blank white canvas, creating a massive display in what Volvo says is one of the busiest covered public places in Europe, and after each was done, it was all erased for the next artists to come in and do his or her thing. While some made the XC60 a focal point in the art, others made the crossover seemingly disappear. We have a gallery of all six finished pieces, but if you want to see background of the artists or time-lapse videos of their works, head over to VolvoArtSessions.com. This site also shows the exhibits from the prior two years, and a press release can be found below.

Volvo, Others to Assume Liability for Driverless Cars | Autoblog Minute

Self-driving cars could make our commutes a breeze but what happens when something goes wrong? Three industry leaders step up with an answer. Autoblog's Adam Morath reports on this edition of Autoblog Minute. .FW Mercedes-Benz Volvo Autoblog Minute Videos Original Video john krafcik Hakan Samuelsson