Suzuki Samurai 4x4 1988 (1988.5) Rust Free on 2040-cars

Auto blog

Suzuki back in MotoGP for 2015

It had been planned for 2014 but it's going to be 2015 instead - that's when Suzuki returns to the manufacturer ranks of MotoGP after quitting the series at the end of 2011 because of The Great Recession. When Suzuki stopped after 37 continuous years of racing, it said it intended to return three years later and it has been in talks with MotoGP's rights holder, Dorna Sports, since last year. No doubt, though, that fan anticipation of the team's return outdoes any dismay at the delay. It will join Yamaha, Honda and Ducati in the premiere league.
Its bike has already been testing in Japan and was with the official MotoGP tribe in Barcelona, Spain on Monday when Suzuki announced its return. It's said the development bike is called the XRH-1, being ridden by official tester Randy de Puniet (who currently races in MotoGP on an Aprilia-based bike with TeamAspar). and after a day of testing de Puniet got the new Suzuki to within seven-tenths of a second of the top time posted by other MotoGP teams. Davide Brivio, who once ran the Fiat-Yamaha team and has been close with Valentino Rossi, will be the team manager.
Speaking of Rossi, The Doctor is back with Fiat-Yamaha after a bad run with Ducati but is only contracted to the end of 2014. Brivio is the man who got Rossi to join Fiat-Yamaha, then got him to Ducati. Until he took the head of Suzuki's works effort, Brivio was working with Rossi's VR46 management company, heading areas like merchandising. The rumormill has already begun its work, with folks wondering if Rossi will head to Suzuki in 2015 if his second stint at Yamaha doesn't prove fruitful before then. Scroll down below for the official press release from Suzuki.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki brings basket of forbidden cute to Tokyo

Suzuki looks to be celebrating its newly independent status from Volkswagen with quite a slate of debuts at this year's Tokyo Motor Show at the end of October. While it's often a putdown to call a car cute, the company has some models going on display that are totally adorable. Unless you wait around a couple decades to import one, they're also never going to see the roads here. With its big eyes and compact, chunky looks, the Ignis might be the new definition of cute 'ute. Clearly based on the iK-2 concept from this year's Geneva Motor Show, the latest interpretation softens the angular lines a little bit. The Ignis Trail Concept tries to make the standard version look a little more off-road ready with black fender flares and larger wheels. Meanwhile, the Mighty Deck concept looks like a toy car with its black roof, yellow body, and dark blue bumper. The model offers some interesting functionality with a small cargo bed in the back, complete with a tiny tailgate. The opening canvas top could make for a fun drive, too. Suzuki is also giving the incredibly cool Air Triser concept a world premiere in Tokyo. The compact, three-row minivan sports a retro-futuristic design. On the outside, glass wraps around nearly the whole thing, except for a thick pillar where the sliding doors come together. However, the interior has a wood floor, and the seats can be reconfigured to form a couch. There's even a screen in the B-pillar for everyone to watch together. We look forward to seeing if these models are as quirky in real life in just a few weeks. SUZUKI EXHIBITS AT THE 44TH TOKYO MOTOR SHOW Suzuki Motor Corporation has announced its exhibits for the 44th Tokyo Motor Show 2015 (organised by the Japan Automobile Manufacturers Association), which will open to the public on 30 October until 8 November. The theme for Suzuki's booth is "SUZUKI NEXT 100". Suzuki will be celebrating its 100th anniversary in 2020, so the exhibits represent proposals for products and technologies that give a sense of the company's preparations for ongoing success in the next 100 years. A range of concept models will show how Suzuki can deliver wonder and enjoyment to drivers and riders. The concept cars will include the IGNIS, which gives shape to Suzuki's foray into the new compact crossover genre; and the MIGHTY DECK, which offers new kinds of fun in the minicar segment.