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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

The AEV Recruit is a tough and capable Ram 1500, for a price

American Expedition Vehicles, or AEV, has been doing some wonderful things with Jeep and Ram trucks for the past 20 years. It's been the best source for the long-desired Jeep Wrangler pickup and for beefy overlanders like the Ram Prospector. The company's latest package, the Recruit, turns the already tough Ram 1500 into something that looks particularly fierce. Since it is an AEV product, you can be assured that it has the capabilities to back up the appearance. The Recruit package comes with a whole host of goodies like upgraded suspension and a huge snorkel. The AEV DualSport SE suspension uses Bilstein parts to increase wheel travel and adjust the suspension to balance on and off-road capabilities. The suspension, combined with the 35-inch tires, greatly increase the Recruit's ground clearance. A 4mm thick skid plate helps keep the engine from spilling its black, oily guts in the case that the increased height just isn't enough. A new hood provides better heat ventilation while a big, black filtered snorkel allows the Recruit to breathe easy, even if it's going for a swim. The AEV front bumper comes with Vision X fog lights and is capable of handling up to a 10,000 lbs winch. An optional Vision X LED light bar can provide even better visibility. Other optional features include a leather interior upgrade, a tonneau cover, retractable running boards, and a rear bumper step. All that kit doesn't come cheap. The Recruit starts at $14,950, and that doesn't include the price of the Ram 1500 that provides the canvas for AEV's artisans. Options can easily push the price to nearly $30,000. The good news is that AEV provides a 12 month, 12,000 mile warranty on their builds, so you're paying for quality from a company that stands behind its products. If you want a truck that's willing to go anywhere you want to push it, the new AEV Recruit is hard to beat. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

CES Part 2: Honda/Sony Afeela, BMW i Vision Dee and more | Autoblog Podcast #763

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick and Associate Editor Byron Hurd. This week, they pick up from last week and dig deeper into some of the reveals and news coming from this year's Consumer Electronics Show (CES) including the Ram 1500 Revolution, the Afeela EV collaboration from Sony and Honda, Peugeot Inception, BMW i Vision Dee and VW ID.7, among other highlights and musings from the show. They also discuss the cars they've been driving, including the BMW iX, Mercedes EQS SUV, two-door Bronco Badlands, Mazda CX-50 Meridian Edition and Toyota RAV4 Wilderness Edition. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #763 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown CES 2023 Ram 1500 Revolution Sony Honda Mobility Afeela EV prototype Peugeot Inception BMW i Vision Dee Volkswagen ID.7 Cars we're driving 2023 BMW iX 2023 Mercedes EQS 450 SUV 2022 Ford Bronco Badlands Two-Door 7MT 2023 Mazda CX-50 Meridian Edition 2023 Toyota RAV4 Woodland Edition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts CES BMW Ford Honda Mazda Mercedes-Benz RAM Toyota Volkswagen Peugeot Truck Coupe Crossover SUV Concept Cars Electric Luxury Off-Road Vehicles Performance Sedan Afeela