2000 Porsche 911 Cabriolet 996 on 2040-cars

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Porsche Pajun to go all-electric as Tesla rival

Porsche has been rumored to be working on a smaller counterpart to the Panamera for nearly four years now, but we have yet to see any sign of the model dubbed Pajun coming to fruition beyond a digital rendering hidden in the background of another Porsche design. Apparently Stuttgart has been having trouble making the business case in an already crowded market segment. But that doesn't mean the project is completely off the table. According to the latest from Germany's own Auto Motor und Sport, Porsche is now planning to launch the so-called Pajun (shorthand for Panamera Junior just like the Macan project was previously called Cajun) purely as an electric vehicle. With an eye evidently fixed on how dedicated hybrids and EVs are gaining traction in the marketplace (to say nothing of actual tarmac), the electric Pajun - almost certain to carry a different name to the showroom – would be different enough to distinguish itself from existing four-doors of that size like the Mercedes E-Class, BMW 5 Series, Audi A6, et al. Word has it that Porsche believes that battery technologies will advance enough over the next four years to give its four-door EV a range of nearly 250 miles on a single charge. The model's arrival would be just the latest in a series of environmental concessions made by the company with the broadest range of plug-in hybrids on the market. Aside from the E-Hybrid versions of the Panamera and Cayenne, Porsche arguably led the charge (so to speak) towards hybrid hypercars with the 918 Spyder, is downsizing many of its engines and is turbocharging almost the entirety of the 911 range.

2015 Porsche Macan Turbo

I knew it was a softball question, but I asked it anyway. It's pretty standard for automakers to offer up some examples of competitors when they invite the media to drive a new vehicle for the first time. If not stated outright, it's just as standard for some journalist to query about the competitive set as soon as the Q&A begins. I knew full well that Porsche believes it has a valuable new niche to itself with the 2015 Macan (and especially with the Macan Turbo), but I wanted to hear the answer to the competitor cars question anyway.
Porsche CEO Matthias Müller didn't hesitate for a second to respond. With a half-smirk appropriate to an executive that is about to launch the (very probably) most profitable and best-selling product in his brand's lineup he chuckled, "Of course, I could be arrogant and say this car has no competitors..."
Arrogant? Well, the grinning Müller certainly didn't give off a humble vibe as he proceeded to count down a list of German and British utility vehicles from various classes that are clearly behind the pace of the Macan in either looks, luxury, or sporting prowess - Range Rover Sport, BMW X3 and Mercedes-Benz GLK among them.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.