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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

25th Anniversary Edition Mazda MX-5 Miata sells out in 10 minutes

Looking to buy one of the limited-edition 25th Anniversary Mazda MX-5 Miata roadsters? Well, you're too late. According to Mazda, all 100 examples of the darling two-seater have sold out - and it only took 10 minutes.
On Tuesday, Mazda opened its pre-order site for the limited-run Miata, and had intended to keep the site running until May 31, or until 250 customers were registered, whichever came first. Just 10 minutes later, 250 people had signed up. Now, Mazda will contact those folks, and the first 100 that are verified will be given the opportunity to pre-order the unique MX-5. "Upon verification of purchase intent and transmission selection, the customer's information will then be forwarded to the dealership of their choosing to finalize the transaction," Mazda said in a press release.
The 2015 MX-5 Miata 25th Anniversary Edition models will arrive at dealers this summer, retailing for $32,205 with the six-speed manual, or $32,655 for those desiring the automatic transmission. Based on the PRHT (Power Retractable Hard Top) model, the limited-edition Miata adds Bilstein shocks, a Soul Red metallic paint job (the same found on the gorgeous Mazda6) with a contrasting black roof, gunmetal wheels and an off-white leather interior. Special badging will be found inside the car, and buyers will also be treated to a custom-crafted Tourneau watch and a display winder box.

Huet Brothers working on new Miata-based retro coupe

Does the name Huet ring a bell? The Dutch brothers started out doing classic car tours in Europe before they started designed and building their own retro sports cars. The first was called the Huet Brothers Special. It was based on an old Triumph TR6 and surfaced back in 2009. But a few years later they started showing designs for a new coupe that called for a straight-six engine under a long bonnet with a fastback roofline, and started taking orders. Over the past two and a half years we didn't see anything materialize out of the Huet Brothers' plans, but word out of the Netherlands has it that the design is back on the table.
According to the Autovisie section of Dutch newspaper De Telegraaf, Tino and Paul Huet were planning on building their coupe on the base of the MX-5 Miata. But now that Mazda is preparing to launch an all-new model, the Huets have decided to wait until next year and build their dream car on the new Skyactiv roadster chassis.
Rather than trying to shoehorn in a bigger engine (or the subsequent diesel model that was set to follow), the Huets are reportedly prepared to stick with Mazda's four-pot, offering it in stock form and various states of upgraded tune.

China's FAW now building all three Mazda6 generations

The Chinese auto market is one of the most interesting in the world to look at. Its automakers appear to still be figuring things out and remain open to experimentation. For example, at this moment, you can buy new copies of all three generations of the Mazda6 from showrooms there.
Mazda joint-venture partner FAW recently introduced the latest generation to China as the Mazda6 Atenza, according to Just Auto. Yet buyers still have the option of getting the previous generation as well, which is sold as the Mazda6 Ruiyi. Obviously, that isn't too remarkable - companies in the US have briefly sold two generations of the same nameplate simultaneously for brief points in the past, and the practice is much more common in developing markets. However, Chinese consumers still have the third choice, too - the first-generation model that dates back to the early 2000s, is still on offer, known simply as Mazda6.
While it would be hard to imagine selling three generations of the same models at once in the US, the idea is an interesting one. We enjoyed our long-term test of the latest generation, and the previous models weren't bad cars either, so provided there's a healthy difference in pricing and marketplace confusion is limited by differing names, we can see it working. If nothing else, it's a fascinating illustration of how broad China's developing auto market really is.

Takashi Yamanouchi to retire as Mazda chairman

Takashi Yamanouchi has been with Mazda for a long time. He signed on with the Japanese automaker in April 1967 - one month after graduating from Keio University - and rose through the ranks over the years. By 1996 he was named to the company's board of directors. In 2008 he was named president and CEO, an office he held until 2013, after which he handed over the day-to-day reins to Masamichi Kogai and took up the seat at the head of the board room to serve as the company's chairman. But now, after 47 years working for Mazda, Yamanouchi-san is retiring at the age of 69.
During his tenure as CEO and then as chairman, Yamanouchi was credited with growing Mazda's business despite unfavorable fluctuations in exchange rates, opening the company's first plant in Mexico, and spearheading the development of Mazda's Skyactiv technologies and Kodo design language.
In his place, current vice chairman Seita Kanai will take over as chairman. The changing of the guard will take place after the annual shareholders' meeting on June 24.

Mazda launches 25th Anniversary Miata pre-order site, priced from $32,205

Mazda made a big celebration of the MX-5 Miata at the 2014 New York Auto Show with a bunch of classic models on display. It capped off the model's 25th birthday with the announcement of the 2015 MX-5 Miata 25th Anniversary Edition and showed off the much-anticipated, next-generation version's chassis.
While we are still at least year away from the new Miata hitting the road, the anniversary edition is on its way and is limited to just 100 copies for the United States. The special cars start at $32,205, compared to $23,970 for the 2015 softtop model and $28,665 for the 2015 retractable hardtop version. There is an additional $795 destination charge for all of them.
To make sure everyone gets a chance to own the ceremonial convertible, Mazda has a countdown on its website until 10:25 AM PDT, May 20, 2014. When the day comes, 250 people can to register for the car, and the first 100 to be verified as buyers get the rare Miata. Those with multiple entries will be disqualified.

2014 Mazda6 recalled due to fuel overfill fire risk

Mazda is recalling 19,000 Mazda6 sedans from model year 2014, over concerns that the fuel tanks can be filled up too much. What is it with Mazda and fuel tanks?
The big concern is, obviously, spillage when filling up. There's also a risk that a radical temperature swing could cause the fuel volume to expand, causing a full tank to spill over without the driver knowing about it. According to the National Highway Traffic Safety Administration bulletin, if the fuel spills over, it could end up in something called the charcoal canister, which helps with the car's emissions. If it fills up the canister, it could leak out onto the road. None of this is really desirable.
The affected vehicles were all built between October 25, 2012 and May 9, 2013. It's unclear if there have been any fires due to this problem. Dealers should have been notified by now, while owners should begin receiving official recall notifications very soon.

Next Mazda CX-9 to launch by 2016, could get turbo-four

Mazda has a lot going on these days, what with launching the new Mazda6 and Mazda3, with the new Mazda2 just around the corner. We know the new Miata is also on the way, and after that it looks like the next vehicle in its lineup due for an overhaul is the CX-9 crossover, due to launch by 2016. The move makes sense because the CUV is growing long in the tooth. It was first introduced in 2007 and was refreshed twice since then.
The next-generation CX-9 will move away from Ford-derived components like the V6 in the current model and will likely use a turbocharged four-cylinder engine. However, a final decision hasn't been made yet. "If I ask Mr. Hitomi, our top guy of powertrains at Mazda, he believes the downsizing turbo solution costs more. But real downsizing means six-cylinder to four-cylinder turbo could make sense from a cost point of view," said Mazda's global marketing boss Masahiro Moro to CarAdvice at the New York Auto Show. The executive said a hybrid powertrain option would be unlikely, but markets outside the US could get a diesel, as well.
Moro also tipped his hand at future Mazda model plans. He hints that the Japanese automaker is considering building a luxury vehicle with a six-cylinder engine. "It's too early, we don't have a car yet. But we are collecting advice as to V6 or straight-six," he said to CarAdvice. We'll definitely be watching.

Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.