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Lotus Evora 400 Roadster won't save the brand, and that's okay

There may not be a more disappointing brand in the United States than Lotus. It's not because the British brand can't make a good car. In fact, it's quite the opposite. The big problem with Lotus is that it builds highly compelling cars, but can't actually sell them in America because it can't afford to make them meet the complicated set of safety requirements required by US regulators. That makes us sad. Fortunately, there's one upcoming exception. For 2017, Lotus is bringing the Evora 400 to our shores, and a North American version of the Sport 410 has been promised. We welcome them with open arms and a proper pair of Southcombe driving gloves. But that one model line isn't going to be enough to keep Lotus in the minds and hearts of driving enthusiasts from sea to shining sea, nor will it keep the admittedly small number of US dealers happy. As pleased as we are to see reports that a Roadster version of the latest Evora is on the way, more will be needed. Lotus told Autocar that it expects the convertible to account for half of its sales here in the States, and we don't doubt that. But it's still just another version of the same automobile, and 500-700 additional sales is not going to be enough to reestablish Lotus as a legitimate sportscar contender here in America. For that, it's going to need another model line or two, hopefully at an entry-level pricepoint. A range-topping halo car wouldn't hurt, either. On the bright side, the Evora Roadster sounds like a solid step in the right direction. It's apparently just as stiff and lightweight as the coupe – "It's so simple it makes you wonder why it wasn't done six years ago," says Lotus chief Jean-Marc Gales – and that means its 400-horsepower, supercharged V6 engine will still propel it from 0-60 in 4.1 seconds and to a top speed of 186 miles per hour. Plus, the Lotus name is well established and highly respected. We don't think we're smarter than the men and women leading Lotus in the UK. So, we're sure Lotus doesn't expect the Evora Roadster to completely reverse its unfortunate fortunes in the States. The promise of a new Elise in 2020 ought to help in that regard, assuming it will be more attainable than the $90,000 Evora. In the meantime, we can't wait to feel that familiar wind-in-the-hair excitement we're sure the Lotus Evora Roadster will provide.

Lotus Evora, Exige, and Elise add lightness to Geneva

The folks at Lotus have been quite busy over the past few months adding lightness to their vehicles. Since December, the company has introduced lighter, quicker versions of the Evora, Exige, and Elise, and all three members of the trio are present at the 2016 Geneva Motor Show. Each one is special in its own way, but if you crave a nimble sports car, you probably wouldn't be disappointed with any of these new models. The Evora Sport 410 is the most luxurious member of the bunch, at least by Lotus standards. At 2,921 pounds, it's also the heaviest, but a 410-horsepower 3.5-liter supercharged V6 makes this one the most powerful, too. The coupe can rocket to 60 miles per hour in 3.9 seconds and to a 186-mph top speed. Lotus will make just 150 of these special Evoras per year, and they'll have carbon fiber parts for the roof, tailgate, sports seats, and more. Best of all, this will be the only one of these three that will get a North American version. The Exige Sport 350 Roadster is the coolest member of this group, featuring tartan seats that we absolutely love. It's also the quickest of the three, reaching 60 mph in just 3.7 seconds, and it tops out at 170 mph. The rapid sprint is possible because the 345-hp 3.5-liter supercharged V6 only needs to push 2,480 pounds. The Elise Cup 250 rounds out the group with the lightest weight at 2,053 pounds (2,030 pounds with the optional Carbon Aero Package) but the least power at 243 hp. However, it certainly isn't slow with a 60-mph run in 3.9 seconds and a top speed of 154 mph. Lotus plans to make just 200 of them year each year. If you could pick any one of the three, which would you choose? The Evora might be the most livable every day but chucking around the Elise could be a barrel of fun. There're also those fantastic seats in the Exige. Let us know in Comments which one you want the most.

Lotus Evora Sport 410 will come to North America this year

Just a year after debuting the 400-horsepower Evora 400, Lotus now reveals the Evora Sport 410, which sharpens the coupe even more. As the name suggests, power creeps up to 410 hp, but the more impressive change is the 154-pound drop in weight. Like the 400, the new model is even on the way to the US. "A specific North American version of the Evora Sport 410 will be announced later in 2016 along with the price," Alastair Florance, Lotus Group PR Manager, told Autoblog. We hope it's as light here as in the rest of the world. The Evora Sport 410's extra power and fewer pounds translate to improved performance. The run to 60 miles per hour now takes 3.9 seconds, versus 4.1 seconds for the Evora 400. The top speed remains the same at 186 mph. The latest model is also three seconds per lap faster around Lotus' Hethel test track compared to the 400. Lots of new carbon fiber parts are the key to the significant weight loss, which takes the coupe down to 2,921 pounds. The front splitter, roof, tailgate, rear diffuser, sport seats, and front access panel are now made from the lightweight material. Inside, there are single-piece door panels, which no longer have armrests or stowage pockets. Lotus plans to build 150 Evora Sport 410s a year, but it's not clear whether that figure includes the North American specific model. Prices in the UK start at the equivalent 79,900 pounds ($112,000 at current exchange rates). We don't yet know US numbers, but the Evora 400 sells for $89,900 here. You can assume a higher cost for this model's greater performance. Lightening strikes again: The Lotus Evora Sport 410 • 0-60 mph in 3.9 secs and a top speed of 186 mph • 70 kg slashed from the weight of the Evora 400 • Comprehensive carbon fibre package as standard • Increased power, reduced mass, sharper handling • Total production limited to one-hundred and fifty vehicles per year In a move that should surprise no one, Lotus has raised the bar once again by lightening the Evora in order to develop the sensational Evora Sport 410. Following on from the recently announced Elise Cup 250, and the Exige Sport 350, Lotus' famous Lightweight Laboratory has been hard at work cutting the weight of the Evora 400 by a massive 70kg. With a host of high-performance carbon fibre components as standard, and sharing the 410 hp supercharged engine with the track-bred 3-Eleven, the Lotus Evora Sport 410 clocks 0-60 in 3.9 seconds on its way to a top speed of 186mph.

How the fastest Elise ever compares to 3 sportscars you know

The Lotus Elise had its 20th anniversary last year, and the British sports-car maker's belated celebration is the quickest production Elise ever around its test track. The new Elise Cup 250 can sprint to 60 miles per hour in 3.9 seconds and reach a top speed of 154 mph. It's essentially Lotus' answer to a Porsche Cayman GT4. The Elise Cup 250 replaces the Cup 220 in the model lineup, and Lotus plans to limit production to 200 units annually. The 1.8-liter supercharged four-cylinder now makes 243 horsepower and 184 pound-feet of torque, compared to 217 hp and 184 lb-ft from the predecessor. The company claims the Cup 250 laps its test track in 1:34, which is four seconds better than the 220. On paper, the Cup 250 could give a Cayman GT4 quite a fight. The Porsche's 385 hp wins on power, but it weighs significantly more at 2,955 pounds. Those differences translate to a slower 60 mph run of 4.2 seconds but a faster 183-mph top speed. We also think the upcoming Jaguar F-Type SVR could make for interesting competition around a very tight track. A recent leak suggests the new model has over 560 horsepower and a 200-mph top speed, so it would easily win on an open course. On a curvy circuit, the Lotus could be an intriguing challenger. Lotus Elise Cup weighs a scant 2,053 pounds in normal trim and 2,030 pounds with the optional Carbon Aero package, which includes carbon fiber parts for the front splitter, rear wing, rear diffuser and side-floor extensions. To save weight, Lotus fits the car with a lithium-ion battery, carbon fiber seats, and forged alloy wheels. The suspension and brakes carryover from the 220, including Bilstein dampers, Eibach springs, and AP Racing brakes. Lotus models often have a sparse interior, and that continues with the Cup 250. The options list includes usually common items like air conditioning and cruise control. A package even combines a radio, carpets, and sound deadening. Standard cars come with a red or black Alcantara interior, but leather is available. The Cup 250 goes on sale in April for 45,600 pounds ($65,170 at current rates), but it isn't available in North America. This forbidden fruit makes for an interesting comparison to other stripped-down models, though. For example, the Evora 400, which is for sale in the US, is slightly slower to 60 at 4.1 seconds but its 1:32 time around the Hethel test track is two seconds a lap quicker.

A restored Lotus Esprit adds lightness on Petrolicious

Spencer Canon believes the Lotus Esprit is a misunderstood sports car. The wedge-shaped exotics' reputation suggests they are incredibly temperamental, which means lots of expensive repairs. Canon sought to make sure his Lotus didn't suffer from such maladies, which was achieved thanks to a rebuild from a bare shell. The result of his hard work exudes 1980s style with some modern flair and even inspires Canon's career creating bicycles. The Lotus was a wreck when Canon bought it, and he spent months just stripping off the old paint. The car's condition prevented a complete restoration to original spec, so Canon decided to improve the coupe. He modified it in simple ways, such as replacing the power windows with simple pull straps. He also took inspiration from the color scheme on his company's bikes and painted the Lotus blue with a lighter stripe diagonally along the side. The completed sports car angers some purists for not being entirely authentic, but it's hard to argue with the results. Plus, Canon's happy, and nothing else really matters. Canon's Lotus has a rousing exhaust burble once he gets out of the city and out onto the open road. Take a ride with him in the latest video from Petrolicious to hear it yourself and to get a better understanding about the Esprit. Related Video:

Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Renault paid GBP1 to buy back its F1 team

Running a Formula One team is anything but cheap and straightforward, but it didn't cost Renault much to reacquire the Lotus team from Genii Capital. In fact, according to the latest reports, the French automaker paid just GBP1 – less than a buck fifty – for the privilege. Still, the process was deeply complicated. The reason Renault was able to get it so cheap is because the team was deeply in debt, part of which Renault will now assume. Less than a year ago, the team was said to be nearly $200 million in the red, and just a few months ago Renault came to its rescue to pay a $4 million tax bill to the British government. Under the terms of the new deal, Renault will assume the debt that the team's previous owners had accrued, but will be spared the nearly $150 million which its stakeholders loaned to the team. The history of the outfit based in Enstone dates back to 1981 when it was founded as Toleman Motorsport. French fashion giant Benetton bought the team in 1985, which in turn sold it to Renault in 2000. A decade later, after two world championship titles, Renault began stepping back its involvement in the team and gradually transferred ownership to investment firm Genii Capital, which has run it ever since under the Lotus name that it secured from the automaker under contract until 2017. Unable to fund a competitive team, Genii has now sold the team back to Renault, but the financial intricacies of the deal are far from straightforward. To start with, Genii and its subsidiary Gravity Motorsports (the team's parent company) didn't hold all the shares in the operation, so it bought back over 6 million shares from Whiterock Alliance to add to its own 60 million shares. The vast majority of those shares were then transferred (for that princely sum of GBP1) to Gringy (UK) Ltd, the shell company that technically owned the team in its Benetton days. Gringy (a wholly owned subsidiary of Renault) will hold a 90-percent stake in the team, with the last 10 percent remaining in Genii's hands and those of its investors. In the process, the outfit will now rejoin the likes of Ferrari and Mercedes among the F1 teams developing their own powertrains. Related Video: News Source: Motorsport.comImage Credit: Dimitar Dilkoff/AFP/Getty Earnings/Financials Motorsports Lotus Renault F1 genii capital

Watch some vintage F1 cars blast up a Japanese mountain road

It's a rare treat to see classic Formula One cars racing anywhere, but watching them on a Japanese mountain road is absolutely sublime. The folks behind Motorhead from Japan took over the toll road's twisting stretch of tarmac to turn this impossible dream into a reality. The unusual opportunity of a closed mountain road would be a waste for only two vehicles, and there were plenty of drivers in amazing machines that wanted to blast up the hill. After the vintage F1 cars got their turn, some drifters in a Nissan GT-R and a Toyota GT86 added some tire smoke to the misty mountain air. A couple more GT-R racecars and some modern sports cars eventually joined them. Before the rain hit, this team had quite a party going on. This video features amazing camera work, but the music unfortunately drowns out the chance to hear these amazing racecars. If watching this leaves you wanting more, Motorhead released a video last year of another group of impressive performance vehicles on the mountain road.

Lotus Exige Sport 350 adds even more lightness

Lotus is constantly looking for more weight to cut out of models like the Elise and Exige, as light as they already are. The company somehow found 112 lbs to carve out of the Exige, and the result is the new Sport 350 you see here. Following the reveal of the Elise Sport and Elise Sport 220, the new Exige Sport 350 weighs just 2,480 pounds. That's 112 pounds less than the existing featherlike Exige S, with its aluminum chassis and composite bodywork. To cut weight where there was so little to be cut, the engineers in Hethel fitted a new louvered tailgate, battery, engine mounts, center console, HVAC piping, and insulation materials. All of those new components are lighter than the ones they replace, fulfilling company founder Colin Chapman's ethos of "adding lightness." The 3.5-liter supercharged V6 carries over with the same output of 345 horsepower and 295 pound-feet of torque. But with less weight to move, the Exige Sport 350 will now reach 60 from a standstill in just 3.7 seconds, topping out at 170 miles per hour. With it, Lotus also retuned the suspension and the six-speed manual gearbox, which now features a deliciously exposed linkage. A six-speed automatic is also available, adding 12 lbs to the curb weight and altering performance only negligibly. Deliveries will begin in February across Europe before reaching markets overseas in March (around the same time that the Exige Sport 350 Roadster will follow). Unfortunately North America isn't one of those markets, since both the Elise and Exige were withdrawn from these shores in 2011. Hope springs eternal, however, that the next generation will reach us sometime after 2020. New Lotus Exige Sport 350 – Light is Right · 51 kg lighter than previous Exige S · 345 hp and in excess of 300 hp/tonne · 0-60 mph in 3.7 Seconds and top speed of 170 mph · Heritage Tartan interior and new colour and trim options As the ultimate incarnation of the world famous Exige, Lotus has revealed the Sport 350, the latest version of the class-leading and award winning sports car, that's lighter and faster than ever before. The new Exige Sport 350 is the next model in the range to mark the reintroduction of the renowned 'Sport' naming designation. It joins the recently announced Lotus Elise Sport and Elise Sport 220 – delivering a lighter and even more performance-focused driving experience.