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Lotus is giving the electric Evija a V8-inspired soundtrack
Thu, Mar 11 2021Sound is a big part of the Lotus experience, whether it comes from a four- or a six-cylinder engine, so the company doesn't want its first electric car to be completely silent. It enlisted the help of music producer Patrick Patrikios to remix the Type 49 Formula One car's V8 into a series of sounds that will be programmed into the upcoming Evija. Patrikios comes from the music industry, he has notably worked with artists like Sia and Britney Spears, but he welcomed the collaboration with Lotus because he's been a fan of the brand since his father showed him an Esprit when he was a kid. He set out to create a new range of sounds that fits the Evija's character while honoring the carmaker's heritage, a task that's difficult to accomplish. Luckily, Lotus has several sonorous engines on its resume. "There's a purity to that V8, a raw edge and an emotion that stirs something in your soul, just like the best songs," summed up the producer when asked why he chose the eight-cylinder that powered the Type 49 to victory. Lotus Evija and Lotus Type 49 View 3 Photos After recording the Type 49's exhaust note, he began digitally remastering it and realized that slowing it down put it on a frequency similar to the natural driving sound emitted by the Evija. "I adjusted the replay speeds and digital filtering of the Type 49 to generate a soundscape for the Evija – it was a very organic process," he said. You can listen to the sound created by Patrikios in the video above; it's what pedestrians will hear when the Evija speeds by. He also developed the various chimes and tones that will resonate through the cabin, like when the turn signals are activated or when a seatbelt isn't fastened. Lotus previously confirmed that the Evija will influence future cars, and we know additional EVs are in the pipeline, so the sound could spread to other models.
Lotus Type 132 gets another teaser in before debut
Thu, Mar 24 2022Lotus has teased the Type 132 for what could be the final time before the battery-electric crossover debuts next Tuesday, March 29. Swinging for the fences with a special guest star that would help forestall the inevitable discord about Lotus making what will be a weighty crossover, Lotus enlisted Clive Chapman, son of company founder and legend Colin. Clive mentions Colin keeping a practical family car in addition to some variety of orthodox Lotus sports car, and says he thinks his father would have loved the chance to design something like the Type 132. Perhaps it's true. Yet, although Clive mentions practicality and towing and farming and a popular explosion of four-wheel-drive vehicles in the 1970s, Colin is never shown with one in the video. The best Colin does for practical is a Lotus Eclat, which everyone, even today, would likely accept as Lotus' version of a family car. The video does offer one unquestionably honest bit, which is a silhouette of the Type 132. It's going to be sharp and racy, no doubt about that, and we like the look of it. Separate to the video, additional honest views of the Type 132 have been uncovered in another set of patent images. The Australian patent office let slip renderings of the CUV's exterior early this month, Spanish outlet Cochespias landed on images of the interior placed with a different patent office. They show some expected EV features like a flat floor and a two-level center tunnel with a floating console up top. They show us some expected luxury features like shapely and powered front sport seats, powered rear seats, and a full-width climate control vent design in front. They show some unexpected inclusions like a what appears to be a giant glove box door, and rear seat surfaces that could be a toss-up for comfort — but of the shut lines are accurate, those seats fold down in ways to make the most of the load bay. There's a large infotainment screen that allegedly lies flat on the instrument panel when not in use. And note what might be two cupholders on the center console, one of which might be tiny. The slim extensions on the exterior views from earlier this month weren't just conceptual. The door panel in the interior renderings shows a blank square ahead of a speaker that should be a screen displaying the feed from the side camera. If anything, the only thing the drawings leave out is how long the vehicle appears to be, based on spy shots of the Type 132 testing in China last month.
Weekly Recap: Chevy and Alfa plot comeback strategies
Sat, Jun 27 2015Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.











































































