Lotus EMEYA, page #15

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Lotus Evora update coming, new models still on hold

The trials and tribulations at Lotus over the past several years haven't put the company in best financial position, and after the dismissal of Dany Bahar as CEO, the automaker seemed rudderless. Jean-Marc Gales (pictured above) is the new captain at the helm of the British sports car brand, and he seems like the complete opposite of Bahar. Where the former boss was hugely ambitious (perhaps overly), the current CEO has crafted a plan for a gradual turnaround under what he called a "logic-based" recovery in a recent interview with Autocar. The most logical part of Gales' plan is focusing on what Lotus can actually do. Instead of launching new products, he wants to continue to refine the current lineup. "We won't have the funds to build all-new cars in the next few years," he said to Autocar. The biggest of these updates includes a heavily revised Evora with more power and less weight to debut at next year's Geneva Motor Show. An even lighter-weight Cup model is planned for later. The Exige will get a revision in 2016. Gales also hints that a future, feather-light model like the 2-Eleven is on the docket, and a crossover is on the drawing board, according to Autocar, though not yet green lit. North America is also a priority. Lotus is forever linked to founder Colin Chapman's axiom to add lightness to the brand's models, and Gales is continuing that history with the Lightweight Lab. According to Autocar, in this huge room the company's models are completely disassembled with each part labeled. The entire staff is invited to come in and make suggestions on places to reduce weight and lower costs. "This brand is like a sleeping princess, but I believe she is starting to wake up," Gales said to Autocar, but he's keeping sales projections modest. Gales wants annual numbers to increase from about 2,000 units this year to 3,000 in 2015 with his streamlined workforce but intends to keep figures at that level for a bit, while the company stabilizes.

Behind the scenes of Lotus' spectacular truck-over-F1 jump

A Lotus F1 car and the truck in which it's transported may both be powered by Renault and share a common JPS livery, but as far as size and performance are concerned, they're at opposite ends of the spectrum. So if you had to jump one over the other, you'd think it'd be a no-brainer to skip the single-seater over the tractor-trailer. Right? Well that may be the more logical conclusion, but it's not the way the Lotus team and its technology partner EMC decided to go for this latest promo. Instead they jumped the semi over the grand prix car. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. You may have seen the promo clip circulating the interwebs late last week, but we've included a making-of video below as well to show how the stunt team managed to pull it all off. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: EMC via YouTube (1), (2)Tip: Joe Lotus Renault Truck Videos F1 viral video semi lotus f1 team

Lotus F1 Team Breaks World Record For Longest Truck Jump

Lotus F1 wasn't content to make just any commercial for their technology partner EMC Industries. It had to be one for the record books. The video released over the weekend shows a truck breaking the world record for longest jump ever completed by a truck. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. Stunt driver Mike Ryan planned the jump and drove the truck off the ramp and over fellow stunt driver Martin Ivanov as he sped underneath in a Lotus F1 race car. And just so you know no CGI was involved, EMC industries included a making of video on their website.

Lotus F1 confirms Grosjean, Maldonado for 2015

With the season-ending Abu Dhabi Grand Prix now just ten days away, the focus is beginning to shift to next year's Formula One World Championship, with more and more pieces to the puzzle falling into place. And the latest news comes from the Lotus team. The Enstone-based outfit has confirmed that it's keeping both its drivers right where they are for next season, with Romain Grosjean partnering Pastor Maldonado once again.
Swiss driver Grosjean, now 28 years old, made his grand prix debut with the team in 2009, returned as test driver in 2011 while winning the GP2 title, returned to the F1 grid in 2012 and has been driving for the team ever since. He's scored nine podium finishes to date, but has finished no better than his eighth place this season.
Venezuelan pilot Maldonado, 29, won the GP2 the year before his teammate, and moved up to F1 with Williams, for whom he drove for three seasons before switching to Lotus for this one. He shocked the field when he won the Spanish Grand Prix in 2012, but has only finished in the points once this season.

Lotus Exige S gets automatic transmission option

A vehicle as light and agile as the Lotus Exige is all about driver involvement, but those enticed by the nimble sports car's handling and performance who aren't keen on working a stick shift now have another option at their disposal.
Lotus has just announced the availability of an automatic transmission on both the Exige S and Exige S Roadster. For an extra couple thousand euros or pounds sterling, customers will now be able to order a six-speed automatic transmission. The two-pedal setup includes paddle shifters and Sport or Race modes that optimize shifting for "a more spirited drive."
Equipped with the slushbox, the Exige S Automatic is just as quick around Lotus' famous factory test track in Hethel, and even pips the manual version's 0-62 time by 0.1 second, now down to 3.9. Unfortunately, since the Exige isn't available Stateside anymore, however, American buyers can't get their hands on either version.

Lotus renames Russell Carr its head of design

There's been a changing of the guard at Lotus recently. The legendary British sports car manufacturer fired its controversial chief executive Dany Bahar and replaced him recently with Jean-Marc Gales. And now it's named a new chief designer. Or rather, renamed its old one to the post.
That designer is the appropriately named Russell Carr, who had previously held the post until Bahar brought in his former compatriot Donato Coco (with whom he had previously served at Ferrari) and charged him with designing a series of ambitious but ill-fated concept cars that debuted at the 2010 Paris Motor Show and were subsequently axed on Bahar's way out. Now Coco has been shown the door as well, effective at the end of this month. In his place, Carr - who has been with Lotus since 1990 - has been given back his old job after having been demoted to playing second fiddle to Coco for five years.
Although both Gales and Coco both served in senior positions at PSA Peugeot Citroën, Gales didn't join the French automaker until 2009 - the same year that Coco joined Lotus, five years after having left PSA to work at Ferrari.

Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Lotus slated to stop selling Evora in US

It's been three years now since Lotus stopped selling the Elise and Exige in North America, leaving the Evora as its only model available Stateside. But according to the latest from Car and Driver, even that model is on its way out.
The problem reportedly comes down to air bags. Lotus was granted a temporary exemption from fitting the latest-generation smart airbags to the Evora, but that exemption is set to expire at the end of the year. And once it does, Lotus apparently has no intention of developing and fitting the proper equipment to allow it to continue selling the Evora in the United States.
Once the Evora is gone from our market, Lotus will be reduced to selling only track-bound versions of the Elise and Exige in the US, so the prospect of actually buying a new Lotus and driving off the dealer lot will vanish into thin air.

Lotus to layoff a quarter of its workforce

Lotus has issued a press release to day, wherein it indicates that a "need to both reshape its organisation and to reduce costs" may result in the loss of "up to 325" jobs. That's a fairly significant number of layoffs for any company, but considering that Lotus currently employs 1,215 people (per the company's bio in the same release), it could mean a full 25-percent of the automaker's workers could soon be sharpening their resumes.
CEO Jean-Marc Gales says in the statement that Lotus has "worked very hard to avoid the need to make this proposal," but admits that it is now "essential" to the future of the company. The chief indicates that post-restructuring, he expects Lotus to be a "leaner" and "more competitive" organization, one which - and we can all see a little silver lining here - is focused on "producing class-leading sports cars and innovative engineering."
The 325-job number appears to be soft at this point, with the statement indicating that some negotiation about which and how many posts will be cut is yet to come. Further, the company may "redeploy" some employees, and may even recruit new blood for "key roles," all with an eye toward running the strongest possible team going forward. Though, we imagine that the recruitment bit won't fly well for those employees getting the sack.