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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus coupe caught in spy shots actually RC, headed for Tokyo reveal?

Lexus may have pulled a fast one on us. The car our spy shooters spotted yesterday may not, in fact, be an IS F Coupe as we indicated. Rather, the car shown above may be a new model, dubbed RC, that will arrive at this year's Tokyo Motor Show.
Following a report from Automotive News, the RC is believed to be a pure coupe, rather than a hardtop convertible. This gels with information provided on the IS sedan's launch, when Lexus spokespeople said the IS Convertible would remain on the current platform. With styling based on the LF-CC from the 2012 Paris show, the new car will share a rear-drive platform with the IS and GS sedans.
Power is expected to come from a 3.5-liter V6 that turns out 306 horsepower. That car will likely wear the RC 350 badge. A hybrid model is expected to follow, but in a twist, it won't be coming to the US. The big news, though, is that the RC will spawn an RC F.

Lexus' LFA Works now making carbon fiber bicycles... kind of

The LFA Works that produced the Lexus LFA hasn't had too much to do since the 500th example of the V10 supercar left the plant on December 15, 2012. So what are a bunch of carbon fiber experts meant to do with their time when they have some of the world's most advanced CFRP machinery but no engine to wrap it with? Why, make a bicycle, of course - and not just any bicycle, but the kind that costs one million Japanese yen ($10,000 US) and of which only 100 will be made.
Only they didn't really "make" it - the carbon fiber frame was sourced from Takumi, in Taiwan. On the face of it that's a shame, but it makes sense; when you've got a company like McLaren assisting bike manufacturer Specialized produce a road bike, it's clear that 'pushies' have got so advanced that a company can't just hop in and mold a $10K bike in six months. Beyond that frame it's got a Shimano Dura-Ace Di2 group with electronic shifters, and it weighs 15 pounds.
However, the Lexus crafstmen did polish each frame for three hours, and the bike is said to embody the "principles and philosophy" of the supercar, while the brochure for the bike says it represents "a new chapter in Lexus history." That chapter is still all about rarity, though, since there's only one bike headed for Canada and two for the US.

Lexus readying hot IS F Coupe

The 2014 Lexus IS sedan has been turning heads and dividing public opinion since we first drove it. Then, as now, we knew that a revamped IS F would be in the offing at some point, but until today we had know idea what form the Lexus would take.
Our first ever batch of 2015 Lexus IS F spy shots has just come across the transom, and the camouflaged coupe - that's right, there are just two doors this time out - is awfully intriguing at first glance. A much more aggressive front end is prominent, as is the slinky roofline that finishes in a pert rear end. The signature IS grille is still in effect here, at least in terms of the shape, and while the headlamps are covered up, we'd expect some variation of the slash-like units on the 2014 IS.
Hinting at the car's performance intentions are large slotted brake rotors with significantly sized calipers, all tucked in behind dark-finish wheels. Quad exhaust tips and a retractable spoiler can be seen at the back of the car.

Mercedes, Infiniti, Lexus rank tops with mystery shoppers

If you want the best experience possible when buying a new car, then you'd better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.
The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.
This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper's mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.

Lexus boots up 2014 IS configurator

Throw away those scraps of paper and pull yourself up to a keyboard, as Lexus has launched the online configurator for its all-new 2014 IS sedan. The base price for the entry-level IS 250 RWD is $36,845 (all listed prices include the $895 delivery fee), delivering a 2.5-liter V6 rated at 204 horsepower that provides enough thrust for a 0-60 sprint in 7.7 seconds. The range-topping IS 350 AWD starts at $42,595, packed with a 3.5-liter V6 rated at 306 horsepower that will deliver 60 mph in just 5.7 seconds.
After choosing an engine and driveline, the configurator will offer eight exterior colors and five interior upholstery shades (some combinations, such as selecting Obsidian over Rioja Red NuLuxe leather, require upgrades such as the F Sport package). Consumers are then offered four different bundled option packages as enhancements. The least expensive is Navigation ($4,670), followed by the aforementioned F Sport ($5,800) and a choice between two luxury packages ($7,195) with light or dark wood trim.
Last to come are the accessories and dealer-installed options such as remote engine start, glass-break sensor, wheel locks and a cargo net. Go crazy with your choices, as we did, and the price will exceed $50,000. Head over to the Lexus IS configurator, and check it out for yourself.

Autoblog Podcast #339

Farewell, Zach Bowman; Pikes Peak 2013; Datsun; 2014 Ram lineup
Episode #339 of the Autoblog Podcast is here, and it's the last rodeo for Zach Bowman before he departs for other pastures. The crew this week consists of Dan Roth, Zach Bowman and Jeff Ross, who talk about the astounding records set at this year's Pike's Peak hill climb, the return of the Datsun brand name and the recently-announced 2014 Ram truck lineup. Of course, we start with the garage and end with your questions and comments. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #339:

Toyota to enter modern turbo four-cylinder era with Lexus crossover

Toyota has sat quietly on the sidelines as many of its competitors have armed themselves in recent years with lower-displacement turbocharged four-cylinder engines in an effort to gain better fuel efficiency numbers and flatter power curves. It's a strategy largely shared by fellow countryman Honda, who turned away from offering forced-induction four-cylinder models in North America after its first-generation Acura RDX failed to find buyers. Toyota itself has no lack of experience with turbo fours, having built some humdingers for cars like the MR2 and Celica All-Trac back in the 80s and 90s. It's also offered factory-warranted turbos through its TRD performance parts division more recently.
Now, Automotive News is reporting that the world's largest automaker is finally poised to rejoin the turbo-four production-car fray in North America, but it won't be a sports car that delivers the first force-fed punch, it will be a new small crossover model for Lexus. We first showed you spy shots of the NX last week in mule form, and Automotive News says the small softroader will carry a 2.0-liter turbo four in its engine bay when it rolls on to world markets in 2014 or early 2015. That model, the NX 200t, will be joined by the NX 300h, a hybrid variant. It isn't immediately clear when US buyers will see the turbo model, however, it's possible that the hybrid could bow first - the story quotes an anonymous company source suggesting that Americans might not see the engine offering until sometime in 2015.
AN further posits that the new 2.0-liter will likely supplant the company's 2.5-liter V6 in the IS sedan and the same-displacement four-cylinder in the Toyota RAV4, but does not indicate where the new engine will be built.

Toyota investing $200M in Southern manufacturing

Over the past two years, Toyota has invested more than $2 billion at its North American production facilities, and it apparently doesn't plan on stopping there. To keep up with recent strong sales, Toyota is investing an additional $200 million at its engine plants in the Southern US to increase production capacity of its V6 engines.
The bulk of this money ($150 million) will go to expand Toyota's engine plant in Huntsville, AL, which is currently responsible for supplying engines - four-cylinder, V6 and V8 - to eight of Toyota's 12 domestically produced vehicles. That includes the best-selling Toyota Camry (shown above).
Toyota didn't say exactly what improvements are being made to the plant, but this follows last year's $80 million investment in the plant that is set to be completed by next year raising the engine capacity to 750,000 annual units including 362,000 V6s. The remaining $50 million will go to the casting plants of Toyota-owned Bodine Aluminum in Missouri and Tennessee, which supply engine blocks and cylinder heads to the Huntsville engine plant as well as others in Kentucky and West Virginia. Scroll down below for the official press release.

Lexus NX small CUV caught

To the untrained eye, these photos might not look like anything more than a Lexus CT 200h undergoing testing, but what we really have here is something pretty significant. According to our spies, this is actually a mule that gives us our first glimpse at the upcoming Lexus NX crossover, a smaller vehicle that will slot below the RX in the automaker's CUV portfolio - presently only one vehicle.
Look closely, and you'll note that this mule has a much higher ride height than the normal CT hybrid hatchback. The upgraded wheels with crossover-spec tires are another dead giveaway that something more robust is being tested in this CT's shell.
Late last year, we learned that Lexus had reportedly trademarked the names "NX 200t" and "NX 300h," which provided a glimpse into the powertrain offerings for the new CUV. Lexus will finally make use of turbocharged power with this new NX - a 2.0-liter turbo-four fitting of the 200t nomenclature. A hybrid variant will almost certainly be available - the 300h - probably using the same 2.5-liter four-cylinder engine and electric motor combination found in the ES 300h. Our spies report that a naturally aspirated, four-cylider version should also be available.