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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Lamborghini drops the top on the Huracan Performante Spyder

How could Lamborghini make its Huracan Performante even more special? Simply by introducing a topless Spyder variant. The Performante is the hot Huracan, its 5.2-liter V10 producing a handsome 640 horsepower, and our 2017 review described the Performante as the character-adding boost the Huracan model line so required. Part of that is due to its ALA active aerodynamics system, or Aerodinamica Lamborghini Attiva. Lamborghini says the downforce-aiding system, which features active flaps on the splitter and the rear wing, is retained in the Spyder version. Like the regular version, the regular Lamborghini Huracan Performante Spyder has an electro-hydraulic fabric roof, which only takes 17 seconds to deploy and can be done at driving speeds of up to 30 mph. Much like the BMW i8 Roadster's setup, it also has an independently movable rear glass, which functions as a wind deflector when the roof is opened. But there's more to wind control than just the glass: there are two movable, speedster style fins that rise up from behind the seat backs, continuing the roofline from where it left off. The fins also include an integrated duct that works to reduce cabin turbulence, and two wind guards dampen "aerodynamic pulsations." Lamborghini says this is to enable conversation even at high speeds, even as one imagines there would be precious little idle chatter when the Performante really performs. The removal of the fixed roof has added 275 pounds to the dry weight of the Performante, but compared to the regular-issue Spyder, the car is 77 pounds lighter thanks to extensive, Performante-specific use of carbon fiber. Lamborghini says the top speed of 202 mph is unchanged; 0-62 mph takes 0.2 seconds more and is now reached in 3.1 seconds. The 200-kph or 124-mph benchmark takes 9.3 seconds. The first cars will be available in the summer, with a suggested retail price of $308,859. Related Video:

Next-gen Lamborghini Aventador to get batteries and active aero?

Sportscar makers at the pointy end of class flout what appear to be inevitable business decisions the same way their offerings flout what appear to be inevitable physical limitations. Questions we've asked for years include: How long until Ferrari builds an SUV? (Next year.) How long until Chevrolet reveals a mid-engined Corvette? ( Soon?) And how long until Lamborghini must perform hybridised open heart surgery on its nonpareil V12? According to Motor Authority, as part of an interview with Lamborghini R&D honcho Maurizio Reggiani at the Detroit Auto Show, the answer to that last question is likely with the next generation. Reggiani told MA that the next-gen Aventador will definitely come with a V12. After that, the man who makes the bulls said "we must decide what will be the future of the super sportscar in terms of electric contribution," the principle issue of that contribution not being performance, but weight and power delivery. The 4,085-pound Aventador makes scales weep, explaining why Reggiani is so grave about weight implications that even a dual-clutch transmission - a seeming shoo-in for the next-gen car - won't get a pass until it justifies its extra heft over the present, hoary, single-clutch gearbox. Carbon fiber already forms the Aventador's tub, so engineers in Sant' Agata can't evaporate hundreds of pounds with that conversion. Lamborghini's been working on the new car's platform a for more than a year, no doubt with batteries in mind, yet stuffing a load of Triple As into the chassis could turn a battleship into a dreadnought. That formula works for Bugatti, but won't serve Lamborghini nor its clientele. Reggiani isn't opposed to some sort of electric assistance when the next-gen car bows in 2020 or 2021, and at the Frankfurt Motor Show last year said he sees plug-in hybrid tech as the next step, but we won't be surprised if the V12 song remains the naturally-aspirated same at launch. Still, the question of electrification - and turbocharging - remains one of "When?" There's so much writing on the wall that the writing is the wall: two years ago, Reggiani admitted that turbos will get bolted on "sooner or later," as did Lamborghini's commercial officer Federico Foschini last year, the Urus will dial up a hybrid powertrain soon, reports declare the next-gen Huracan will go hybrid in 2022, and Euro 6 emissions aren't getting less stringent. No matter how the coming flagship makes its power, expect more of everything.

Lamborghini Urus makes North American debut, will arrive in September

After officially revealing the production version of the new Urus last month, Lamborghini pulled the sheets off the super-SUV on Monday night at a private event at the Museum of Contemporary Art here in Detroit to give both North American media and customers of the brand their first look at the vehicle in the metal. It's the first time the Italian carmaker has had a presence in the Motor City during the Detroit Auto Show for quite some time, perhaps a sign of the importance placed on this model. The United States is Lamborghini's largest market, and the company expects nearly a third of its Urus production is destined to cross the Atlantic. If all goes to plan, the newly remodeled Sant' Agata Bolognese factory will have doubled its production output by this time next year. We will have a full eight months before we start to see how well Lamborghini can convince buyers to write checks, as the company tells us the first deliveries will start in September. With a starting price of $200,000, the Urus will have only a handful of competitors, namely the Bentley Bentayga and perhaps a very well-optioned Porsche Cayenne Turbo or Land Rover Range Rover SVAutobiography — though it now looks certain a Ferrari SUV is coming. Still, Lamborghini maintains that the Urus will be in a class of its own with its unrivaled horsepower-weight ratio and top speed of 189 mph. Related Video: Featured Gallery 2019 Lamborghini Urus: Detroit 2018 View 20 Photos Related Gallery Lamborghini LM002: Detroit 2018 View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Plants/Manufacturing Detroit Auto Show Lamborghini Crossover SUV Luxury Performance 2018 detroit auto show

Ares Project Panther is a Lamborghini Huracan in DeTomaso Pantera's clothing

Ares is nothing if not ambitious. The Modena-based company specializes in low-volume, boutique reimagining of existing vehicles. That's not a terrible business to be in, if you can make money, and after all this is how many of the famous names in styling came about: Pininfarina, Ghia, Bertone, and Karmann. So far, Ares has announced many projects, including a two-door Bentley Mulsanne and a rebodied Mercedes-AMG G63 called the X-Raid, but the new Project Panther is the most ambitious yet. It appears to be a rebodied Lamborghini Huracan heavily inspired by the classic DeTomaso Pantera, although unlike that car it'll retain the Lamborghini V10 instead of adopting an American powerplant. Which is an odd choice, if you're into the Pantera – and frankly, an odd choice if you're into Lamborghinis. A completely unique body, not inspired by any other make, would certainly be a valuable one-of-one for a well-heeled car collector. But the Pantera? For years it was held in relatively low esteem, a relatively low-buck exotic that wasn't welcome at the local concours events. Its reputation has improved significantly in the last decade or so, but still, this is an odd marriage of convenience. At least it looks really sharp, with crisp lines and a classic Bertone feel without being too overly retro. Ares says the Panther is undergoing final testing at the company's facility in Modena, and will be available for purchase in late 2018. What's entirely unclear is how it all works. We assume a Panther buyer will need to drop off a brand new Huracan for conversion. What happens to the Huracan's existing bodywork? Perhaps part of the business model is making a pretty penny by reselling panels for wrecked Huracans. Who knows? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Sunday Drive: A new Rambo Lambo takes center stage

Surprise! Autoblog readers love fast cars. Doesn't matter what shape; doesn't matter what size. As long as it's got big power, wicked acceleration, and ludicrous speed, you're interested. Take, for instance, the brand-new Lamborghini Urus. It's got a 4.0-liter twin-turbocharged V8 sending 641 horsepower and 627 pound-feet of torque through an 8-speed automatic transmission to all four wheels. It hits 62 miles per hour in 3.6 seconds, and has a top speed of 189.5 mph. Ludicrous speed? Check. And although you'd be hard pressed to draw a line straight back from the upcoming Urus to the old, off-road-ready LM002, at least you can say that Lamborghini does have a history of producing overpowered SUVs. A 5.2-liter V12 engine producing 444 horsepower and borrowed from the Countach certainly qualifies as big power, especially considering this was in the 1980s and '90s. A prime example just sold for nearly half a million bucks. Moving along to more traditional sportscars, we got a sneak peek at the next Porsche 911's interior, thanks to some intrepid spy photographers. And we spy with our little eyes some major changes to the quintessential German sportscar. Finally, we round out this Sunday Drive with two First Drive reports. Both are German, but past that, they couldn't be more different. Either way, ludicrous speed is all but guaranteed by either one. As always, stay tuned to Autoblog for all the latest automotive news that's fit to print. The 2019 Lamborghini Urus, fastest SUV in the world, has landed Rare U.S.-spec 1990 Lamborghini LM002 fetches $467,000 at auction Next Porsche 911 will get a major interior overhaul 2018 Mercedes-Benz S-Class Coupe/Cabriolet Review | Creamy goodness 2018 BMW M5 First Drive Review | Power meets traction

Rare U.S.-spec 1990 Lamborghini LM002 fetches $467,000 at auction

A rare "Rambo Lambo," an American-spec 1990 LM002 that was Lamborghini's first SUV and arguably the first high-performance sport utility, has sold at auction in New York for $467,000. RM Sotheby's says the luxury ute, which has 19,153 miles on the odometer, underwent a comprehensive five-year mechanical and cosmetic restoration and was originally priced at $158,000 when it arrived in the U.S. through a Florida port of entry. The auction sale price is more than twice the cost of the new Urus, the sleek new crossover that Lamborghini unveiled earlier this week. The LM002 traces its lineage to the Cheetah, a rear-engine-mounted 4x4 that Lamborghini made with an American defense contractor for the U.S. Army, which did not reward the automaker with a contract. It was Lamborghini's first production SUV, based on the Cheetah's basic engineering, and it added luxurious wood and leather to the interior, a spacious cargo area and the 5.2-liter Countach V12 engine that took it from 0-60 in 7.7 seconds. Only 301 examples were ever made between 1986 and 1993, with just 48 of them built to the LM/American specs and delivered to the U.S. Sotheby's notes that the exotic car market of the early '90s "was in full flourish thanks to a new generation of millionaires and billionaires seeking the ever-greater 'toy' — and nothing was bigger or better than the LM002." It boasts a massive 76-gallon fuel tank, and the model that just sold was equipped with specially designed Pirelli Scorpion run-flat tires. Jay Leno took an LM002 of the same model year for a spin two years ago on an episode of "Jay Leno's Garage." The restoration effort was valued at $325,000 and covered the Countach engine, new exhaust and a full, new interior, adding an Alpine stereo head unit and integrated Bluetooth to bring things up to modern speed. It also features the rare rear cargo toolbox, tonneau cover, and correct LM/American floor mats and chrome bumpers. The owner also got correct tools, keys, books, jack, full receipts and photographic documentation of the restoration process, plus two OEM ECU computer units.Related Video:

Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.

The fastest SUV in the world is a Lamborghini

Lamborghini just unveiled the Urus. It’s the second SUV in the Italian sports-car makerÂ’s history. Urus will cost around $200,000 when it hits showrooms in the spring of 2018. For more detail head over to https://www.autoblog.com/videos/ Lamborghini SUV Autoblog Minute Videos Original Video urus

What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.