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We're spending six months with a Jaguar XE diesel

It's hard to discuss the Jaguar XE sedan without at least mentioning the BMW 3 Series. So here we are doing it. The XE was built to compete with the 3 and the likes of the Audi A4 and Mercedes-Benz C-Class. It's the smallest Jag sedan in a long time, and it's poised to be one of the brand's best-selling vehicles. We're putting one in our fleet for half a year to see how it is to live with. What we got For the detail-oriented, this is a 2017 Jaguar XE 20d AWD Prestige painted Ammonite Grey with a Jet and Latte interior. Translation: a midlevel trim with a diesel engine, all-wheel drive, dark gray paint, and a cabin with light tan leather seats and a black dashboard. It's a handsome combo. Base price for the model is $46,395. This one has plenty of options, which raise the price to $55,485. For $2,400, the Vision Package includes things to help you see and some more that help the car see for you: xenon headlights with washers, auto high beams, front and rear parking sensors, blind-spot monitor, and cross-traffic detection. The $2,100 Comfort and Convenience Package adds heated and cooled front seats, heat for the rears, a power trunk lid, and an electric rear sunshade. A 10.2-inch wide-format touchscreen, navigation, WiFi, and an 825-watt sound system are included in the $2,700 Technology Package. And then there's the little stuff: metallic paint for $550, a head-up display for $990, and $350 to get the SiriusXM working. Other details include an eight-speed automatic transmission, engine stop-start, and some nice 18-inch wheels. What we skipped This XE most notably lacks a place to put gasoline – we didn't get the base 2.0-liter four-cylinder or any of the tunes of supercharged V6 in the pricier models. We also skipped the upper trim levels, which for 2017 included R-Sport and Portfolio (an S model is new for 2018). The only other big item you can put on a Prestige is the $360 Black Design Package; it swaps out the shiny grille, vent trim, and window surrounds for – you guessed it – black parts. Why we got it It's a completely new model in a popular segment. Sport sedans are fun. And Jaguars are pretty. There are likely to be some mini comparisons between the Jag and our succession of long-term A4s. What's next On the other end of the new-Jaguar spectrum is the F-Pace, a crossover that has a lot in common with the XE. So we're going to spend some time with one once the XE leaves.

Jaguar readying a pop-top F-Type Coupe? [w/poll]

Typically convertibles are spun off of coupes, but sometimes it goes the other way. Like the Porsche Cayman that was based on the Boxster, the Lotus Exige spun off of the Elise, and the Jaguar F-Type, which arrived as a roadster before the coupe debuted. But if the latest reports are to be believed, Jaguar could be planning something in between.
According to Auto Express (which has, mind you, been known to stretch the rumors out some), Jaguar is toying with the idea of offering a partial convertible version of the F-Type - something Porsche would call a Targa (and which we would too if Stuttgart weren't so litigiously protective of the name). The additional roof configuration would give the F-Type three body-styles, giving its customers more choices.
It wouldn't be the only sports car to offer three roof options: There's the Porsche 911, of course. Ferrari once offered GTB, GTS and Spider versions of the 348 and 355. The Chevy Corvette has been offered in all three forms, as was the Pontiac Solstice many moons ago. But that kind of variety in roof configurations has become scarce. Jaguar's decision reportedly depends on whether it can make the business case or not. Do you think there'd be enough demand for a lift-roof F-Type?

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.