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Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."

'New' continuation Jaguar XKSS to debut in November in LA

Jaguar announced on Tuesday two important debuts for Jaguar Classic's continuation models, the Lightweight Jaguar E-Type and the new XKSS. In November, the Jaguar XKSS continuation model will make its debut in California to coincide with this year's LA Auto Show. The company revealed the plan to build nine of these cars a few months ago in order to complete the original production run. That run began in 1957 when Jaguar began building road legal versions of unsold D-Type race cars. However, production stopped short when a fire at the Browns Lane factory destroyed the remaining cars. Jaguar explained that the company will use what they learned from developing the Lightweight E-Type continuation series, and Jaguar Classic employees will build these XKSS models to the original specifications. If you had your heart set on ordering one to fulfill your Steve McQueen fantasy, you're out of luck. All nine have already been sold. View 46 Photos In addition to the XKSS public reveal, the 2015 Jaguar Lightweight E-Type will soon make its competition debut. The car in particular is chassis number 15, one of the six continuation cars, and it will compete in the Jaguar Classic Challenge race on July 9 at this year's Le Mans Classic. Another automotive icon will be behind the wheel of this iconic sports car. Top Gear presenter and automotive journalist Chris Harris will pilot the E-Type at Circuit de la Sarthe alongside an array of other vintage Jaguar race cars. Like the XKSS continuation cars, the Lightweight E-Types were also built to finish their respective production run. And although these continuation cars are only a couple of years old, they are identical to the originals and are thus FIA compliant for historic racing. Related Video:

Jaguar Land Rover and Chery investing in Chinese plant

While the European auto market for Jaguar and Land Rover is waning, Chinese car buyers can't get enough of the British marques. To meet that demand, Tata Motors, parent company of Jag and Land Rover, is partnering with Chinese automaker Chery Automobile Co.
The two announced plans to invest $1.75 billion to build a new plant and create a new, China-focused brand. 2014 is the target for completion of the factory. Jaguars and Land Rovers built at the facility will be the first ever produced outside the UK according to the Associated Press. The JV will be called Chery Jaguar Land Rover Automotive Company Ltd.
The announcement comes less than a month after JLR announced it would open a design studio in China. It's not clear from the reports whether the two announcements are part of the same JV or two separate plans.