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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar offers best glimpse yet at new F-Pace [w/video]

The upcoming new Jaguar F-Pace crossover promises to be both fast and comfortable, but its reveal has been somewhat slow and painful. Fortunately it'll all come to a close soon when Jaguar finally takes the wraps off the finished product at the Frankfurt Motor Show less than two weeks from now. But before it does, it's offering us one more glimpse at its forthcoming debut crossover. Though once satisfied leaving the high-riders to its sister brand Land Rover, Jaguar declared its intention to get into the crossover market when it presented the C-X17 at the Frankfurt show two years ago. We've since seen the concept rehashed in different colors, more spy shots of prototypes undergoing testing than we could shake an aluminum stick at, and even more teaser images and videos – including some barely wearing any camouflage at all. But this is out best look at it yet. And with it, the British automaker confirms that the crossover will hit US showrooms next Spring. The production F-Pace is pictured above and at the end of the video below in S trim, production spec, and in profile ahead of its global debut. And looking at it side by side with the concept, it's clear that Jaguar has kept faithful to the original design. The side vent has been reshaped, the rear haunch smoothed out, the roofline appears to slope a little more, and some minor details have been rethought. But otherwise it's a dead ringer, at least as far as we can tell so far. Even the wheel design is strikingly similar. But we'll reserve final judgement for when we see it up close, personal, and from all the angles upon its debut – though we don't doubt we'll see a bit more of it between now and then. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2016 Jaguar XF First Drive [w/video]

Jaguar has never had a problem with style or driving joy. Every generation of the British brand's vehicles – with excuses made and accepted in advance for S-Type and X-Type and other outliers – has offered compelling styling and great performance. New kid XF was no exception when it was introduced in 2007. The car's sheetmetal pointed the way forward for the fully up-to-date range we see now, and its confident engines and handling chops were on pace with the best Bimmers, Benzes, and Cadillacs. The first-generation XF made some hay for Jaguar, selling around 280,000 copies through 2014. But those annualized rates still represented a blip on the luxury midsize radar when viewed against the backdrop of the German Three's numbers. Part of that sales story has been down to the E-Classes and 5 Series of the world being consistently excellent, to be sure. But a lot of the blame can be found in Jaguar's historic weak spots. Grace and pace the brand had in spades, but consumer perception of quality and reliability just weren't there, pricing was typically near the top of the class, and the residual values of the cars were low (a combination of all three factors, most likely). Of course, Jag would love to sell a few more cars. But this time, instead of simply building a great-looking, great-driving new XF (which is absolutely the case), the brand is doing some clever non-engineering-based things to put more big cats in more garages than ever before. The tradeoff of very good ride quality is worth the minute amount of roll. After flying all they way to Spain – Pamplona and the Navarra Circuit, by way of Barcelona and a Range Rover adventure you'll hear about soon – I would be remiss not to tell you how the new XF goes down the road. Some 150 kilometers (93 miles) of motorway and challenging b-roads lie between the city with that annual livestock problem and the 2.44-mile, FIA approved racecourse. A route that led me to understand that this XF, in my case the 380-horsepower XF S, has gained more than it has lost in the generational changeover. The company is fully committed to aluminum for its midsizer, with the new car now using a body structure that's 75-percent built from the stuff. I'm told that means a body in white that weighs just over 600 pounds, and an overall weight savings of 11 percent. Body stiffness has been raised by 28 percent in the process.

Jaguar XE to start at $35,895, XF at $52,895

Jaguar has announced pricing for two of its most anticipated models, the new, entry-level XE sedan and the second-generation XF. The British marque also released price changes across its range and unveiled a new customer service pack called EliteCare. As you can see from the headline, the new XE starts at $35,895. That'll score you the base model, the so-called 25t, and its 2.0-liter, turbocharged four-cylinder engine. That puts the baby Jag right in the meat of a very competitive segment. It'll be undercut by the Cadillac ATS, BMW 320i, and Acura TLX, but it's a good bit more affordable than the Mercedes-Benz C-Class, Infiniti Q50, or Lexus IS. If you like your fuel extra smelly and your torque to be offered by the bucket-full, be prepared to shell out $37,395. The 340-horsepower, 3.0-liter, supercharged-V6-powered XE 35t will require at least $42,695. The XE's big brother, meanwhile, is subject to a significant price drop. The new base model, the 340-horsepower 35t, rings up at just $52,895, or over $5,200 less than the entry level V6-powered 2015 XF. Once again, Jag has parked itself in the middle of a popular segment, although unlike the XE, the vehicles that undercut the XF – the Infiniti Q70 and Acura RLX – are old or not particularly popular among consumers. That's good news for JLR, since the new sedan easily undercuts the BMW 5 Series and Audi A6, while sneaking in just below the likes of the Mercedes E-Class or Cadillac CTS. And if you're in mourning for the 2.0-liter, turbocharged XF, don't be – the new 35t is only $2,000 more expensive, is lighter, and has 100 more horsepower. Finally, we have Jaguar's new EliteCare program. Essentially, should you purchase anything from model year 2016 and beyond, your car will be subject to a limited warranty, free scheduled service, and 24/7 roadside assistance for five years or the first 60,000 miles of ownership. Owners will also have access to Jaguar's InControl Remote and Protect services for the first 60 months. According to the Brits, the warranty is the best in the class, while the free maintenance lasts longer than the competition. Read on for the full press release from Jaguar, which includes details and other small pricing tweaks for the company's range.

More Jaguar F-Pace details revealed [w/video]

The Jaguar F-Pace will make its full debut on September 15 at the 2015 Frankfurt Motor Show. But for folks like us that want every detail about the compact crossover ahead of time, Jaguar is continuing the ongoing tease. This time, the company puts the emphasis on the CUV's suspension development and includes a video to prove that it works. The F-Pace is promising to be quite a crisp handler with a double-wishbone layout for the front suspension and an integral link setup at the rear. Cornering is further enhanced by an all-wheel-drive system that features torque vectoring adapted from the F-Type. Stopping shouldn't be an issue either because the brakes are also based on the units from the sports car. In addition, the company is making the lofty promise that crossover's electric power-assisted power steering offers "greater feedback and control than hydraulic systems." Production of the crossover should get underway at the Solihull, UK, factory soon because the F-Pace hits the market in 2016. The powertrain range is expected to include the new Ingenium four-cylinder engine family and the brand's fantastic sounding, supercharged V6. All the details should be officially revealed in Frankfurt, though. Until then, give the F-Pace a listen in the clip below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. JAGUAR F-PACE: THE ULTIMATE PRACTICAL JAGUAR SPORTS CAR 26/08/15 Double wishbone front and Integral Link rear suspension enable exceptional handling and ride comfort Outstanding agility delivered by F-TYPE-derived technologies including Torque Vectoring2 Electric power-assisted steering designed to give immediate response and connected feel Debuting at the Frankfurt Motor Show in September On sale in 2016 (MAHWAH, N.J.) - August 25, 2015 - Featuring sports-car derived chassis systems and evaluated on the same demanding roads as all other Jaguar vehicles, the new F-PACE will bring new levels of dynamic ability to the brand when it goes on sale in 2016, after debuting at the Frankfurt Motor Show this September. The new F-PACE will reward drivers and passengers alike with a blend of agility and comfort that is unique to the small performance SUV segment; making it the most practical Jaguar sports car ever.

Recharge Wrap-up: Tesla store reboot, Jaguar "EV-Type" an electric F-Pace?

The Connecticut Hydrogen and Electric Automobile Purchase Rebate (CHEAPR) program is creating demand for EVs. $1 million has been set aside for rebates ranging from $750 to $3,000 per car, depending on battery size (in addition to federal incentives). Dealers also get an incentive of $150 to $300 per vehicle to help motivate them to promote EVs. "This is the type of program that can be a win-win-win for the state, auto manufacturers, dealers and consumers," says Chevrolet dealer Leo Karl, who has seen a jump in demand for the Volt under the CHEAPR program. Karl expects the funds to run out as early as this fall. Read more at Automotive News. The Mitsubishi Outlander PHEV is scheduled to go on sale in the US in May 2016. As Mitsubishi makes some changes, including plans to ditch its Normal, IL assembly plant, the company's future in the US is being called into question. The new date for the plug-in hybrid version of the Outlander comes after multiple delays. Mitsubishi also plans to offer a 2016 model of the i-MiEV despite slowing sales. Read more at Automotive News. Tesla is overhauling its stores in advance of the Model X going on sale. The revamp includes informative interactive displays and a heavier emphasis on Tesla merchandise sales. The displays provide information about safety, Autopilot technology, the charging network, electric motors and other information to help familiarize customers with Tesla. The Tesla Design Collection - which includes luggage, apparel and other gear - also helps position Tesla as a luxury lifestyle brand, rather than just a mere automaker. Expect the stores to be continually updated over time. "Tesla is able to pivot in their stores the way they release new software," says Cadent Consulting Group's Ken Harris. "This is important to an emerging brand." Learn more from Bloomberg. Could Jaguar be planning an electric F-Pace called the EV-Type to compete with the Tesla Model X? Autocar is reporting that the upcoming SUV from Jaguar could spawn a whole family of vehicles, including an all-electric version. Jaguar has registered the trademark for the EV-Type name, and that vehicle would likely be built at the Magna Steyr factory in Graz, Austria. That would free up capacity to build the traditionally powered F-Pace in the UK. Read more at Green Car Reports, or at Autocar.

Jaguar F-Type SVR set to go topless

Jaguar's sultry F-Type convertible will soon be getting sharper claws. We've captured the high-powered SVR variant during track testing, and these spy shots show huge air intakes and a prominent splitter up front. They're balanced at the rear with a massive spoiler and a central diffuser that breaks up the angled, jutting exhaust pipes. The cloth top is also evident, and it's presence has been expected. Previously, we spied the hardtop variant. This prototype looks ready for production, with the bodywork screwed down and the head- and taillights peering out. Even the black wheels with thin spokes wouldn't look out of place on the street. We also see the cross-drilled carbon-ceramic brakes. These massive stoppers will be required to slow down the 5.0-liter supercharged V8, which could make 600 horsepower. That blows by the 550-hp F-Type R and the limited production F-Type Project 7 (575 hp). The Project 7 can hit 60 miles per hour in 3.8 seconds, and we'd expect the SVR model to eclipse that figure. The F-Type SVR and its convertible sibling are part of Jaguar's strategy to remain to true to its sporting heritage – the company counts seven Le Mans victories – while adding vehicles like the F-Pace crossover and XE sedan to adapt to modern consumer preferences. Related Video:

RM Sotheby's 2015 Monterey auction sets records

RM Sotheby's wrapped up three days of beautiful cars crossing the block during Monterey Car Week with a company record of $172.7 million in vehicles sold. The first day's Pinnacle Portfolio collection alone brought in $75.4 million, a new high for a one-day, single-vendor auction. While nothing ever topped the $17.6 million 1964 Ferrari 250 LM, the hammer continued to fall on some very expensive vehicles each day. Expected to clear over $11 million, the sale of a 1956 Ferrari 250 GT Berlinetta Competizione 'Tour de France' easily managed that with a final price of $13.2 million. Multiple bidders on the phone and in the room desperately wanted this famous racer, and it drove the price up. To make this thoroughbred worth the lavish amount, the coupe won the 1956 Tour de France series of events and was among seven with this body by Scaglietti. Many of the top sellers came from the first night's Pinnacle Portfolio, but records continued to be broken over the weekend. Notably, a 1953 Jaguar C-Type Works Lightweight brought $13.2 million to make it the most expensive Jag ever at auction. Also among RM Sotheby's top sellers were a 1950 Ferrari 275S/340 America Barchetta at $7.975 million and a 1952 Jaguar XK120 Supersonic for $2,062,500. Take a look at a few of these special vehicles in the gallery above. HISTORIC FERRARI 250 GT 'TOUR DE FRANCE' LEADS THIRD NIGHT OF RECORD SALES AT RM SOTHEBY'S MONTEREY World's largest collector car auction house concludes three day event with more than $172.7 million in auction and post-auction sales MONTEREY, CALIFORNIA (August 15, 2015) - A historic 1956 Ferrari 250 GT Berlinetta Competizione 'Tour de France' set a new auction record for the model tonight, selling for an outstanding $13.2 million before another packed house at RM Sotheby's Monterey event. Spurring a lively bidding contest between multiple collectors in the room and on the telephones, the influential Ferrari is the actual car that instituted the 'Tour de France' nomenclature following its overall victory at that legendary race in 1956. The fifth of only seven Scaglietti-bodied first-series competition berlinettas, it was sold new to the Marquis Alfonso de Portago, the flamboyant and daring Spanish driver, who, joined by his close friend Ed Nelson, piloted to car to first place overall at the 1956 Tour de France Auto.

David Brown Speedback GT marks US debut at The Quail

The British invasion has officially deployed another expeditionary force to these American shores with the arrival of the David Brown Speedback GT. The classically styled English grand tourer debuted nearly a year and a half ago, and has been racking up orders from discerning customers in the UK and across continental Europe. As promised, it has now made its American debut at the swanky Monterey event known as The Quail, A Motorsports Gathering. The Speedback GT is a coachbuilt grand touring coupe made by British startup David Brown Automotive. It's based on a Jaguar XKR, but reskinned inside and out to give it the look and feel of a classic Aston Martin – little wonder given the name it shares with the former Aston chief whose initials still adorn the DB model line. Underneath the retro bodywork lies Jaguar's celebrated 5.0-titer supercharged V8, giving the Speedback thoroughly modern levels of muscle with 510 horsepower and 461 pound-feet of torque. The resulting 0-60 time of 4.6 seconds and top speed of 155 miles per hour are suitably quick – not quite time-warping, but the performance is certainly nowhere near as old-school as the design would lead you to believe. Call it the best of both worlds, then, if you dig the styling. But don't expect everyone to be jumping on this particular gentlemanly bandwagon. At nearly half a million pounds sterling – over $750k at current exchange rates – it's sure to keep out the riffraff of which "the rest of us" are most certainly part. Featured Gallery David Brown Speedback GT: Monterey 2015 View 14 Photos Image Credit: Copyright 2015 Drew Phillips / AOL Misc. Auto Shows Jaguar Coupe Luxury Pebble Beach david brown automotive

Jaguar Land Rover moves closer to building Slovakia plant

Jaguar Land Rover has announced its intention to build a new assembly plant in Slovakia. Though it has yet to make the final decision, the British automaker has signed a Letter of Intent with the Slovakian government. Its next step is to launch a feasibility study before committing. If the company does go ahead with plans, it wouldn't be the first automaker – or even the first European luxury automaker for that matter – to start producing in Slovakia. Nor would it be the first Jaguar Land Rover plant outside the UK, either. The Volkswagen Group, PSA Peugeot Citroen, and Kia all manufacture in the Central European country. VW's Bratislava plant in particular handles production of the Touareg, Audi Q7, and Porsche Cayenne. In the past few years, JLR has expanded its production capacity to new locations outside of the UK. It has a new factory in China, one under construction in Brazil, and has been manufacturing in India – home country of its parent company Tata – since 2011. It recently announced a manufacturing contract with Magna Steyr in Austria, and is investing in its facilities back home as well. Though yet to be finalized, the prospect of manufacturing in Slovakia has proven more favorable to JLR than other locations in Europe or in the United States or Mexico – all possibilities that the company says it looked into. It has yet to reveal just what it would produce there, saying only that "the plant would manufacture a range of aluminium Jaguar Land Rover vehicles," that the plant would be earmarked to come online in 2018 and eventually ramp up production to 300,000 vehicles. The prevailing wisdom would seem to indicate, however, that the site is being considered for the next-generation Land Rover Defender. Related Video: JAGUAR LAND ROVER UNVEILS NEXT STAGE OF GLOBAL EXPANSION PLANS - Letter of Intent signed for potential new plant in the Slovak Republic - Indicates the next stage of the Company's expansion plans to support a competitive global business in the future - Jaguar Land Rover's global expansion underpins long-term investment in new vehicles and technologies in the UK Coventry, UK – Jaguar Land Rover has signed a Letter of Intent with the Government of the Slovak Republic for the potential development of a new manufacturing plant in the city of Nitra in western Slovakia. With its established premium automotive industry, Slovakia is an attractive possible development opportunity.