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Jaguar details XE for North America

Jaguar is bringing the XE to North America next spring, and in advance of its arrival, the British automaker is giving us more details on its new compact sports sedan. The top engine choice is dubbed the XE 35t, which is a little misleading since its tried-and-tested 3.0-liter V6 is actually supercharged, not turbocharged. Regardless of the manner of forced induction, its 340 horsepower and 332 pound-feet of torque are claimed to propel the XE to 60 miles per hour in 4.9 seconds on its way to an electronically limited top speed of 155 miles per hour. Buyers looking for something more frugal at the pump may be more interested in the other engine option. The XE 20d adopts Jaguar's new Ingenium diesel, a 2.0-liter turbocharged inline-four good for 180 hp and 318 lb-ft of torque. That's quoted for a 0-60 time of 7.4 seconds and a top speed of 140 mph. Both are mated to an eight-speed automatic transmission. All-wheel drive will also be available on both versions, but come by default in rear-drive form. Buyers will also have the choice among three trim levels, staring with Premium, moving up to Prestige and on to R-Sport with satin chrome and gloss black trim, a rear spoiler and 20-inch alloys. Pricing is set to be announced closer to launch, but for now you can scope out the details in the press release below, and watch this space for our upcoming drive report to follow our earlier report. JAGUAR XE ALL-NEW COMPACT SPORTS SEDAN TO EXPAND JAGUAR U.S. LINEUP IN 2016 - All-new Jaguar XE sports sedan to arrive in U.S.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?