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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Fri, 04 Oct 2013

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda issues bizarre non-recall on Odyssey over badge placement

Wed, 02 Oct 2013

Without looking under the hood or at a vehicle history report, one of the easiest way to tell if a car has had body work done is to check the location and placement of the exterior badges. A crooked, misplaced or missing badge can be a telltale sign that there has been some sort of body or paint work. For this reason, Honda is suggesting that some owners of the 2014 Odyssey take their vans into the dealership for a little rebadging.
The topic was brought to light after Consumer Reports received a notice from Honda saying that the "Odyssey" badge on its test vehicle was incorrectly installed at the factory. The badge is supposed to go on the driver's side of the liftgate (as shown above), but the customer vehicles had it placed on the passenger side of the car. Not a huge deal unless an owner is trying to sell the vehicle and the improperly installed badge leads potential owners into believing the vehicle may have been damaged in some way. Here's what Honda said in its letter:
On some 2013 Odyssey vehicles, the Odyssey emblem was incorrectly installed on the passenger's side of the rear tailgate. The emblem should be installed on the drivers' side of the rear tailgate. American Honda Motor Company highly recommends that you participate in this Product Update. The placement of the emblem may indicate that the vehicle has had repairs performed that are consistent with it being in a crash. This could affect the resale value of the vehicle.

Honda previews next-gen JDM Odyssey minivan

Mon, 30 Sep 2013

Some automakers market the same cars around the world, while others offer different models - even under the same nameplate - for different markets. We're thinking of cars like the Volkswagen Passat or the previous Mazda6. Honda's been known to do so as well, with models like the Accord and Odyssey, which are completely different in North America than they are in other parts of the world.
Now Honda has provided the first glimpse at the Odyssey minivan it offers for the Japanese Domestic Market (as well as Europe and other parts of the world). Though more compact than the US-market version, the new overseas Odyssey appears larger than the model it replaces, with a taller roofline increasing interior space.
Though Honda hasn't released the model's full specifications, power is expected to come from a 2.4-liter inline-four mated to a continuously variable transmission. Beyond that, buyers will likely be able to choose between front- and all-wheel drive, two cabin layouts, two interior colors and seven or more exterior paints. The images also point towards blind-spot and auto-braking systems and an apparent eco mode. Although unconfirmed, we expect to see the new JDM Odyssey make its debut at the upcoming Tokyo Motor Show.

Honda shines the spotlight on Project Drive-In success

Tue, 24 Sep 2013

Project Drive-In, a Honda-sponsored campaign to save drive-in theaters across the country, is beginning to bear fruit, as the first theaters have been informed that they'll be getting free digital projectors. Many theaters still use 35-millimeter film, which is being phased out rather aggressively in the movie industry. The move to digital, meanwhile, requires nearly a six-figure investment, forcing many drive-ins to close up shop for good.
The first phase of the campaign saw the public vote for their favorite drive-in, with the top five getting a free digital projector, courtesy of Honda. There's some touching reaction videos of the owners being informed that they'd won down below. The next phase in the program takes place on Indiegogo, where Project Drive-In is trying to raise $100,000 for the drive-in that's gotten the next highest number of votes. If the Indiegogo campaign reaches that figure before its expiration on October 7, it'll make the donation and reset the meter to save another theater.
Take a look down below for the video from Honda on Project Drive-In, and then do yourselves a favor, and head over to the Project Drive-In Indiegogo campaign, and make a donation.

Why Honda of America won't fit 2014 Fit models with start/stop

Tue, 24 Sep 2013

One of the most recent yet notable additions to the modern vehicle's growing suite of fuel-saving technologies is the humble start-stop system. It's rather simple - when the vehicle is stopped, the engine shuts off. It then fires back up when the driver starts to take his foot off the brake or step on the clutch. For one of the most important fuel sippers of the year, though, start-stop tech is a no-go.
Honda will not be offering the system on the North American-spec, non-hybrid Fit despite it being a standard item on both the hybrid (pictured above) and gas-only Japanese domestic models. According to Honda, it's ostensibly due to the momentary lag, that occurs when the gas engine re-fires and power is available. The start-stop-equipped Fits "will lose at stoplights to V6s," Nobuhiko Shishido, the lead powertrain engineer for the Fit, told Automotive News. This is just an observation on our part, but unless the new Fit turns up with dramatically more than the current car's 117 horsepower, it'll "lose at stoplights" regardless of whatever fuel-saving features are fitted.
The other issue Honda sees is more realistic. In the world of the EPA, stop-start systems are not taken into account in fuel economy testing. That makes the cost-adding technology a tough sell for US consumers who are forced to take a dealer's word on real-world economy gains over the milage numbers on the window sticker. That said, wouldn't it at least make sense to offer start-stop as an option? Have your say in the Comments below.

2014 Honda Accord Hybrid priced from $29,155*

Mon, 23 Sep 2013

Honda has announced pricing for the new, 50-mile-per-gallon 2014 Accord Hybrid today, with three trims - Hybrid, Hybrid EX-L and Hybrid Touring - for owners to choose from. Prices for the base car start at $29,155, while the mid-range model will run $31,905. The top-of-the-line Touring trim starts at $34,905. Prices do not include the *$905 destination charge.
Regardless of which model is chosen, Accord Hybrid owners will be able to net 50 mpg in the city and 45 on the highway, numbers that compare favorably with the Ford Fusion Hybrid (47/47 mpg) and the Toyota Camry Hybrid (43/39). The Accord does cost a bit more than the competition, but if out-and-out fuel economy is your goal, the Honda wins based on these numbers.
It's also notable how much Honda was able to trim off the Accord Hybrid's price when compared to the Accord Plug-In. That car starts at $39,780, meaning the Hybrid variant is over $10,000 less, while matching that PHEV's 47-mpg combined rating. Take a look down below for the official press release from Honda.

Honda reveals Mobilio MPV, Brio Satya hatchback for Asian markets

Thu, 19 Sep 2013

Sometimes, vehicles developed for mainstream markets don't work as well in emerging markets due to a lack of infrastructure for which they were originally designed. Indonesia is one of those environs where vehicles that are low, long and wide struggle cover the country's often rough terrain, let alone fit into the nation's compact parking spaces. Taking this into account, Honda has been developing the Mobilio multi-purpose vehicle (MPV), which it teased in July, based on research conducted on the country's roads and weather conditions. Today the Japanese automaker unveiled a prototype of the MPV at the Indonesia International Motor Show.
The Mobilio has three rows of seating for seven occupants, is compact enough to fit into the country's parking spaces, which are often less than 14.4 feet in length, and has a sports utility vehicle-like ground clearance of 7.3 inches to handle most road conditions. It's equipped with a 1.5-liter i-VTEC four-cylinder engine, which should give the MPV good fuel economy.
On September 11, Honda also introduced the Brio Satya five-door hatchback (shown at right) for the Indonesian market, which features an i-VTEC four-cylinder engine that Honda says will help the car net a fuel economy rating of 20 kilometers per liter of gasoline (equivalent to 47 miles per gallon). The model is closely related to the Brio budget hatchback, which was first revealed back in 2011.

Honda recalling 405K vehicles over airbag issue

Thu, 19 Sep 2013

Honda is in hot water due to an airbag glitch that is causing it to recall 405,400 vehicles. According to the campaign, the supplemental restraints might fire for no apparent reason. 342,000 of the affected vehicles are 2003 and 2004 Odyssey minivans, which gels with a National Highway Traffic Safety Administration investigation we reported on in June.
Joining the Odyssey in the recall is the Acura MDX, with 63,400 units covered from the 2003 model year. Unlike the van, though, the MDX's recall covers Japan and Australia, in addition to the US and Canada. Both vehicles are suffering from an airbag control unit that is prone to malfunction when exposed to electrical noise, a condition that can cause the airbags to deploy without warning. Although no crashes have been reported in such scenarios, there have been some injuries typical of airbag deployment - abrasions and such.
Honda will be mailing recall notices to owners near the end of October, asking them to bring their vehicles into the dealership for installation of an electrical noise filter. The repair will take about an hour and be free of charge. Scroll down for the official announcement from Honda.

2015 Honda Civic Type R to sire next-gen CR-Z?

Mon, 16 Sep 2013

Salt shakers at the ready, boys and girls. There's a rumor out of Australia claiming the next Honda CR-Z will be based on the forthcoming 276-horsepower, turbocharged Civic Type R. Apparently Honda's research and development bigwigs have been unnerved by the reception of the Scion FR-S/Subaru BRZ twins and are eager to return fire.
Now, don't get too excited - Honda isn't following the Volkswagen model of offering virtually unchanged mechanicals in a different bodyshell (Beetle Turbo and GTI, for example). Instead, the report says the future CR-Z will retain its hybrid powertrain, albeit with a serious kick in the pants. A prototype is said to already be zipping around Japan with a turbocharged, direct-injected, 1.5-liter, four-cylinder engine and the current CR-Z's electric motor and battery pack. With a reported 221 horsepower mated up to a seven-speed, dual-clutch transmission (say buh-bye to the CVT and six-speed manual) and the next-gen Civic platform underneath, the rumored CR-Z has all the makings of a hot hatch riot.
Of course, this all sounds wonderful. This is also the point where you should be enjoying that salt. We really like the idea of a properly hot CR-Z that can compete with John Cooper Works Mini models and the new Ford Fiesta ST, but the three-door hybrid has been such a slow seller for Honda in the US that it might not field a second generation here, no matter how improved it might be. Let us know what you think of an amped-up CR-Z in the comments. Is it a good idea, or is this one Honda model that's just too far gone?

Edmunds ranks the best used cars for 2013

Sun, 15 Sep 2013

When people ask us what car we would recommend for them, it's usually not easy to answer. To make a useful recommendation we must consider which of the numerous vehicle segments fits their needs best, and then choose one of the many vehicles offered in each segment. For some people, new cars don't meet their expectations of value, because they lose so much of it the moment they are purchased and driven off the dealer lot. For them, there's always the used-car market, where great deals can be found, but cars' histories of reliability and maintenance records - and perhaps that Certified Pre-Owned warranty - become ever-important factors playing into purchase choice.
To help out, Edmunds has done us the favor of assembling a list of the best used vehicles money can buy, covering model years 2006-2011, according to what it considers the most important criteria when shopping for used autos: reliability, safety, value and availability. That means unreliable, unsafe, super-expensive or limited-edition models don't appear on the list, but instead cars from each segment that are more likely to satisfy the general population.
There are some real goodies on the list, including but not limited to vehicles such as the capable Honda Fit, the cultish Honda Accord coupe (which can be had with a 240-horsepower V6 and a six-speed manual transmission some years), and the powerful Chevrolet Corvette. While Edmunds' choice of the Volvo C70 for best used convertible baffled us at first (not that it's a bad car), it redeemed itself by stating that the Mazda MX-5 still is an unofficial top choice if you don't require more than two seats.