1996 Fiat Other Fiat Coupe 16v Turbo on 2040-cars

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Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well. In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots. In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN. The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower. The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Abarth considering performance versions of Fiat 500L, Panda

As far as product portfolios go, Abarth is about as small as they come. The performance arm of Fiat, Abarth bases its entire line on two models: the 500 and the Punto. And even within that, only the 500 is offered Stateside. But that could change.
Speaking with MSN Cars UK, Abarth boss Marco Magnanini indicates that the Scorpion marque is preparing to expand beyond its current two-car lineup. That could include the Panda (at right), a model we don't get here, and the 500L shown above, which we do. Unlike the 500C (which is essentially a 500 hatchback with a cloth roof panel), the 500L is an entirely different model on a different platform.
If Abarth applies its go-fast treatment to the 500L, Fiat could have a challenger to the Mini Countryman Cooper S and JCW on its hands. The last time Fiat offered an enthusiast-focused Panda, meanwhile, was with the Panda 100HP, widely rated as a blast to drive far beyond its humble output.

Fiat Abarth Zagato lovechild is a double bubble worth the trouble

The Italian automotive industry is filled with legendary names: Ferrari, Maserati, Alfa Romeo, Lancia, Lamborghini, De Tomaso, Pagani... but the names Fiat, Abarth and Zagato belong up there right beside them – especially when they came together on a vehicle as singular as this one. It's a 1957 Fiat Abarth Zagato 750 GT Corsa, and it's a rare little monster indeed. It's based on a Fiat 600, tuned by Abarth and rebodied in classic double-bubble form by Zagato. There were only about five or six hundred of these made, and only 21 of them were Corsas. Its owner, Carl Gustav Magnusson, had one just like it when he lived in Europe, and entered it five times in the Mille Miglia. But after selling it and moving to America, he found another – with matching numbers – scooped it up and has enjoyed it ever since. Fiat and Zagato took a modern stab at a similar formula a few years ago, and if it had ever reached production, an Abarth version would likely have followed. But alas it never did, so the closest we'll likely ever get is to join the videographic artisans at Petrolicious as they tell the story of this beautiful little classic in the video above.