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Ferrari shows California with unique upholstery at Goodwood

Order up a new Ferrari and you can get it just about any way you want it. That's what the company's Tailor Made program is all about. And it's showcasing some of the possibilities at the Goodwood Festival of Speed this weekend with the unique cabrio you see here. This one-of-a-kind Ferrari California T has been done up in a special blue and white livery. Its three-layer Bianco Italia paintjob is overlaid with a pair of offset blue stripes, complimented by a set of 20-inch alloys in blue and silver. The interior is similarly done up in blue and white, but it's the material with which that's done that's the most interesting bit. Maranello has upholstered and trimmed the interior of this particular California with a new high-tech material called Mycro Prestige. It's less than a millimeter thick and weighs only a third of what the leather would, but it's flameproof and water resistant while being porous and breathable. Sort of like Alcantara, but more advanced. Of course these are only some of the options Ferrari can offer through its Tailor Made program. Clients are set up with their own personal designer who'll walk them through the endless choices available through three collections, dubbed Scuderia, Classica and Inedita, the latter offering the most out-there choices. So if what you really want is a Prancing Horse swathed in cashmere or denim, Ferrari will be only too glad to oblige your open checkbook. Related Video: "TAILOR MADE" FERRARI CALIFORNIA T SHOWCASES NEW LIGHTWEIGHT MYCRO PRESTIGE FABRIC Maranello, 24 June 2015. Ferrari will be showcasing a very special "Tailor Made" California T at the Goodwood Festival of Speed, inspired by the passion and colours of Polo and Horse racing. The California T encapsulates the ethos of personalisation, with a Bianco Italia three-layer exterior with a double-asymmetric stripe in Blu Hellen mirrored by a sumptuous Blu Sterling interior with Bianco elements and highlights. The car is finished off with 20" forged wheels which have been painted in Blu Hellen and Argento Nurburgring. This particular California T showcases a new high-tech "Mycro Prestige" fabric material that has been specifically made exclusively for Ferrari. Mycro Prestige is a highly resistant material that offers an exceptional level of grip, and, thanks to its unique mixture of fibres which are only 0.7mm thick, it is only one-third the weight of traditional leather.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.