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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Common Dodge Ram 1500 vs. Chevrolet Silverado breakdowns

These two trucks are famous for their ability to get the job done. Still, even the toughest vehicle can have mechanical problems at some time. What if we match the Dodge Ram 1500 and Chevrolet Silverado head to head? Let's find out more about common repairs for each model. Also, learn some tricks to pay for car repairs. Clunky Steering Both Dodge and the Chevy owners sometimes notice bumping and clunking when steering. This might be more noticeable when driving over bumps. The cause is usually different in each truck though. In the Dodge Ram, clunky steering is more likely due to a defective lower ball joint. Replacement costs around $300 - $400, parts and labor. Clunky Chevy Silverado steering is probably a steering rack failure. This problem appears more often in trucks with over 90,000 miles. Silverado steering rack repair will run you up to $1,000 or more. Starting Woes For the Chevy Silverado with over 130,000 miles, you might notice trouble starting. This problem may appear occasionally at first, but it typically gets worse. Excluding a weak battery, the culprit is usually the starter. Replacement will cost you around $330 - $500. Of the total cost, $90 is for labor only. Now the Dodge Ram might make a ticking sound when starting, especially on models with over 94,500 miles. The noise often disappears after the engine warms up. These symptoms may indicate a broken exhaust manifold. Repair costs range from $800 - $900. Burning Oil & Gas Gauge On The Blink Sometimes, the Dodge Ram burns oil much faster than normal. In models with over 125,000 miles, this often points towards a leaky intake manifold gasket. A knocking sound may also appear with acceleration along with possible engine misfire. The cost to repair is around $200 - $300. The Chevy Silverado has its own surprises, especially when you've filled the gas tank but the gauge still reads low. Or the needle fluctuates widely from low to full while driving. In trucks with over 120,000 miles, it's likely due to a faulty fuel sensor. You might need a full fuel pump replacement, which can cost you up to $820, parts and labor. Water Inside And Poor Heat The Ram 1500 rear window has been known to leak. You might notice the back seat and floor wet after a rainstorm. This is more common in trucks with over 65,000 miles. Resealing the Ram 1500 rear window costs around $150 - $250.

2016 Dodge Viper ACR priced from $117,895

Fancy getting your hands on the all-new Dodge Viper ACR? Prepare to shell out at least $117,895, not counting destination or gas-guzzler tax. Those two add $1,995 and $2,100, respectively, for an out-the-door price of $121,990. That's $32,900 more than a base 2015 Viper, or the equivalent of a Challenger with a few options. As we explained previously, the ACR model doesn't do much for outright power – the 8.4-liter V10 offers up only five more ponies than before – but it does add suspension and aerodynamic upgrades that make this particular Viper far more potent on the track. The order books are officially open for the ACR, so if you've got the coin, get in touch with your local dealer. Until then, head into Comments and let us know what you think of the ACR's pricing. Would you shell out $118,000 for the ultimate Viper? DODGE OPENS ORDER BANKS FOR NEW 2016 DODGE VIPER ACR The fastest street-legal Viper track car ever offers a tremendous value for performance May 12, 2015 , Auburn Hills, Mich. - Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR. Unveiled last week at the revamped Conner Avenue Assembly Plant in Detroit, the American Club Racer model of the iconic, hand-built American supercar will have a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $117,895 (excluding destination and gas guzzler tax). "Bringing our street-legal Dodge Viper ACR back is going to arm our track enthusiasts with the ultimate weapon to dominate road courses across the country," said Tim Kuniskis, President and CEO - Dodge and SRT Brands, FCA - North America. "This is without a doubt the best Viper ACR ever. The latest in aerodynamic, braking and tire technology will ensure its legendary performance reputation around the world." Originally introduced in 1999 and last available for the 2010 model year, the Viper ACR has a long-standing legacy as the ultimate street-legal track car for club racing. The new 2016 model honors that performance legacy with significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers and high-performance tires specifically designed for ACR.