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2018 Buick Regal Sportback First Drive Review | Eyes wide shut

AUSTIN, Texas—Barreling along the tight backroads of Austin's Hill Country, my driving partner was coming in a little hot. Usually, beads of sweat would have appeared by now, hand crushing the grab handle. On roads such as this one, which are barely a car and a half wide, unusual confidence in the car is essential. But even with eyes closed (from the passenger's seat), it felt as if I was riding in an Audi, not in a product that shares its roots with the Chevrolet Malibu. This is a very good thing for Buick. It's unusually planted and stable, almost Germanic in nature. There's no traditional sedan available on these shores, which begs the question: Did the new Regal have to be a hatchback? Nope. Buick sells a traditional four-door Regal in China. The Regal Sportback, which is built in Russelsheim, Germany, is a European take on the sedan, in the vein of the recent proliferation of four-door "coupes" from all sorts of car manufacturers. It's far more versatile than most stylized sedans, however, with a wide opening that can swallow a full-size bicycle with both wheels on. Really—we tried it. There is an alternative to the hatchback, although it won't please sedan purists: the Regal TourX, a wagon in all but name. The 310-hp Regal GS isn't far away, either, and a luxe Regal Avenir is likely to appear. A hybridized Regal eAssist is also a possibility. Alas, the Regal nameplate is unlikely to reappear on a two-door coupe, according to a Buick spokesperson. The closest analogy for the Regal Sportback is the recently departed Volkswagen CC, in both form and function. From the quarter angles, the Regal Sportback has hints of the last-generation BMW 5 Series. Dead on from the front, or in your rearview mirror, there is more than a hint of the Audi shield grille. The LED headlight signature is distinctly European in style, but vaguely defined. Dynamically, the front-wheel-drive Regal Sportback is a match for the Audi A4/A5 Sportback duo. The smooth, turbocharged 2.0-liter inline four is a formidable powerplant, particularly when paired with the nine-speed automatic transmission. Its 250-horsepower output is a close match for Audi's engine of the same displacement. All-wheel drive is offered on the top two trim levels, Preferred II and Essence, as an option, paired with an eight-speed automatic. A trick differential that can direct torque to individual wheels, in addition to splitting it front and rear, is standard on the AWD models.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Wagons make a bit of a comeback, with new models, sales on the rise

Consider this an official invitation to hop on the wagon bandwagon. There's still tons of room because, well, it's a wagon (and market share is still extremely small). But according to new data, the segment is growing. According to a report from Bloomberg, using data from Edmunds.com, roughly 211,600 Americans purchased wagons in 2018. That is technically down from the 237,600 sold in 2017, but wagon sales in the U.S. are up 29 percent from where they were five years ago. It's also the third year in a row that wagon sales broke the 200,000 mark. The sales trends have been somewhat representative of the availability of wagons. New models have debuted during the past 5 years and therefore offer more opportunity at more brands to buy wagons. In addition to more modest cars such as the Volkswagen Golf Sportwagen, several luxury and performance brands are offering wagons today, such as Mercedes-Benz, Audi, Porsche, Jaguar, Volvo and Buick. (Bloomberg's headlines make the point that "crossovers are for the Kardashians," and wagons are just, well, classier.) This uptick in brand-name availability, as well as extremely well-executed design on most of the wagons currently available, has helped increase the segment's desirability. That, and its ability to better accomplish the same tasks at hand while standing out from the crossover and SUV crowd. Still, the posted numbers represent a small fraction of the total vehicles sold. According to the data, wagons only held a 1.4 percent market share in 2017, the segment's best recent year. Wagons hold a steadfast place in America's past, and they're writing an interesting new story. With the downturn in traditional cars, they may continue to create an unexpected narrative. Related Video: News Source: Bloomberg, Edmunds Audi BMW Buick Volkswagen Volvo Wagon station wagon