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Mercedes could make EV batteries with Audi, BMW

It's not a big leap from digital maps to batteries, it turns out.The head of Mercedes-Benz parent Daimler said recently that he envisions his company working together with German automotive competitors BMW and Volkswagen to further accelerate electric-vehicle battery technology. The three automakers recently worked together to enhance their in-car maps systems. Daimler CEO Dieter Zetsche talked about "commonalities" between automakers, not the least of which is the need for all of them to achieve increasingly stringent fuel-economy requirements in the European Union, at the Frankfurt Auto Show last week, according to Reuters. While these companies have made their own inroads as far as plug-in vehicles go, they are all behind the Renault-Nissan Alliance when it comes to public deployment of electric vehicles. This summer, Daimler, Audi and BMW hooked up to acquire the Nokia Here digital-mapping service for about $2.8 billion. The triad of automakers beat out companies such as Apple and Uber to buy the entity, which was founded in 1986 as Navteq. Nokia bought the company in 2007. The acquisition makes sense as the automakers work on improving their products with features like cloud-based data to warn drivers of icy roads and traffic jams. The technology will likely also eventually be used in autonomous vehicles. Automakers working together for a common goal of improved technology is nothing new, of course. General Motors and Honda agreed in 2013 to work together to accelerate hydrogen fuel-cell drivetrain development. Earlier that same year, Daimler said it would work with Ford and Nissan in a separate collaboration to speed up the development of hydrogen fuel-cell technology. Related Video:

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW celebrates its awesome '80s M535i

BMW recently celebrated the 30th anniversary of the M5 with a very limited, special edition of the super sedan. And even before the original version was transporting German executives at ludicrous speeds down the Autobahn, the folks in the M department tried their hand at improving the 5 Series with the M535i. Only offered in 1980 and 1981, the company made just 1,650 of these top-spec models, but they sowed the seeds for the future. In this video looking back at the M535i, you really see the automaker from a completely different era. As an outgrowth of the company's touring car racing efforts, the special model packs a 3.5-liter inline-six rated at 218 horsepower, a powertrain capable of accelerating the M535i to 62 miles per hour in 7.5 seconds via a dogleg five-speed gearbox. This take on the 5 Series is also a visual treat because it mixes the standard version's skinny A-pillar and thick C-pillar styling with some era-specific upgrades. The corduroy-covered Recaro seats and groovy multicolor stripes down the side, on the air dam and at the rear are especially fun touches. While the video's announcer is a bit dull, there's nothing boring about this rare, vintage BMW. Take a trip back in time with this clip, it's a nice bookend to the Petrolicious E28 5 Series family video we showed you yesterday. News Source: BMW via YouTube BMW Automotive History Performance Classics Videos Sedan