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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW M4 Convertible spied with naked top and trunk

Our trusty spy photographers have been at it again, snagging these first images of the forthcoming BMW M4 Convertible without camouflage on its retractable roof and rear deck. You'll recall that this is not the first time we've seen the followup to the M3 Convertible, but that the last batch of images we had were encumbered by a lot more camouflage - this car is virtually naked by comparison.
Not surprisingly, the M4 looks to share its folding hardtop design with the standard 4 Series droptop, and it should operate in a similar manner as well. It's no surprise, but it looks like BMW is going to try and make the transition from M4 Coupe to M4 Convertible as effortless as previous efforts converting the M3 to an M3 Convertible. That should mean that below the beltline, this car is nearly identical to the coupe we saw in Detroit.
As for the camo'd features on these spy photos, the hood, front fascia, rear fascia, quarter panels, side sills and mirrors have all been shown on the M4 Coupe, and don't really bear mentioning. There's been no word of just where the M4 Convertible will make its debut, although considering the lack of disguise on this car, Geneva seems like a likely destination.

Will BMW-Designed Bobsled Give Team USA An Edge At The Sochi 2014 Winter Olympics? [UPDATE]

When we first reported on BMW's plans to develop a new bobsled for Team USA, the 2014 Winter Olympics were over two years away. Now the games are upon us and BMW's high-tech, carbon fiber sled is ready for competition in Sochi. When we first reported on BMW's plans to develop a new bobsled for Team USA, the 2014 Winter Olympics were over two years away. Now the games are upon us and BMW's high-tech, carbon fiber sled is ready for competition in Sochi. According to the automaker, BMW designers redeveloped the two-man bobsled from the ground up to replace a 20-year-old platform that has failed to produce Olympic gold. "BMW's process reevaluated the complete vehicle system: cowling aerodynamics and construction, chassis and steering geometries, athlete fitment and integration were all critical focal points," the automaker said in a statement. "Computer aided modeling, computational fluid dynamics (CFD), full size wind tunnel testing, on track testing, and athlete scannings were all tools in BMW's development approach." The United States has not won a gold medal in two-man bobsled since 1936. Only time will tell if BMW's contributions will give Team USA an edge at this year's Winter Olympic Games in Sochi. You can watch BMW's Team USA bobsled in action in the video above. UPDATE: Team USA bobsledders Steven Holcomb and Steven Langton won the bronze medal in two-man bobsled, snapping a 62-year medal drought in the event. MORE: American Steven Holcomb and Steve Langton take bronze, winning first two-man medal by a US sled since 1952. http://t.co/3lgynFj7z0 - AP Sports (@AP_Sports) February 17, 2014 BMW Translogic Videos bobsled

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

BMW 3 Series eDrive plug-in hybrid spotted in development

BMW has shown its commitment to the development of hybrid and electric powertrains in recent years, with vehicles in its ActiveHybrid range, electrics like its BMW ActiveE and range-extended EVs like the i3 and i8. Plug-in hybrid-electric vehicles are clearly top-of-mind for the German automaker. We saw spy shots of the PHEV BMW X5 eDrive prototypes about a year ago, and now our shooters have come through with a 3 Series-bodied version of the technology, as well.
In addition to the obvious "Hybrid Test Vehicle" designation you see on the bodysides of this 3er, we also note that a second 'fuel cap' - presumably hiding the electric charge point - is in evidence. It's a fairly safe assumption that this 3 Series is making use of the same turbocharged four-cylinder engine and electric motor configuration that the X5 eDrive used. In the case of the X5, that meant a top electric-only speed of 75 miles per hour, with a range of just under 20 miles, and 0-62 mph in under 7 seconds. With considerably lighter, compact sedan bodywork clothing the PHEV drivetrain, we'd guess that the 3 Series eDrive could improve on each of those numbers.

2014 BMW 740Ld xDrive does diesel in a big way

Slowly but surely, BMW is expanding its lineup of diesel-powered models here in the United States. In addition to the 328d sedan and wagon, 535d sedan and X5 xDrive35d crossover, we now have this, the BMW 740Ld xDrive (not to mention the refreshed 2015 X3 xDrive28d that also makes its debut here in Chicago). As its name - and the photos above - suggest, this means BMW is offering diesel power in its flagship, long-wheelbase 7 Series sedan, set to directly compete with the likes of the excellent Audi A8 TDI.
Under the hood is BMW's familiar 3.0-liter turbocharged diesel inline-six, delivering 255 horsepower and 413 pound-feet of torque, all of which is sent to the road via the company's xDrive all-wheel-drive system and ZF eight-speed automatic transmission. That torque thrust is available straight away from 1,500 rpm, and BMW says the 740Ld xDrive will sprint to 60 miles per hour in a very respectable 6.1 seconds. Official fuel economy estimates haven't been released yet, but we expect the car to net highway fuel economy ratings in the mid-30 range.
The 740Ld xDrive arrives in BMW showrooms this spring, priced from $82,500, not including $925 for destination. We're pretty stoked to drive it. But in the meantime, have a look at fresh images of the big sedan live from the Chicago Auto Show, above.

2015 BMW X3 arrives with tweaked styling, diesel option

The luxury crossover market has been a huge success for BMW, having sold over a million X3 models worldwide since the CUV first went on sale in 2003, not to mention all of the momentum its had with the larger X5. At the Chicago Auto Show, BMW is unveiling the refreshed 2015 X3, featuring an improved design, a new diesel engine option, and a rear-wheel drive variant.
The X3 is getting some handsome upgrades to the exterior. The twin, circular headlights now extend to touch the slightly widened, chrome kidney grille, to bring the styling in line with the 3 Series and 4 Series. (LED headlights are now optional, as well.) The front bumper gets reshaped brake cooling ducts, and the rear bumper gets a touch of additional metal trim at the bottom. BMW has also added standard LED turn signals in the side mirrors.
BMW has enhanced the interior with added chrome trim, high-gloss black trim around the center console, sliding covers for the cup holders and new interior upholstery designs. The X3 is also getting a major boost in optional technology - there's a new Parking Assistant, as well as an Active Driving Assistant with adaptive cruise control, Lane Departure Warning, Frontal Collision Warning, Pedestrian Warning, and City Collision Mitigation.

BMW i3 wait list grows to six months

This could make one real expensive decision a little easier to make. The latest official word is that BMW remains undecided if or when it will expand its sub-brand of i plug-in vehicles beyond the i3 and i8, but the i3 city EV has certainly struck a chord in Europe. Citing BMW executive Ian Robertson, Automotive News Europe reports that the German automaker is running a six-month wait list for the i3, which started sales in Europe in November. Bimmer has taken about 11,000 orders globally, and about 1,200 of those are from the US, where the car will debut in May. BMW executive Harald Krueger recently said that the German automaker will hold off on making plans to broaden the i sub-brand until more sales results come in. That said, BMW has trademarked all of the single-digit "i" names from i1 through i9, so should these EVs remain popular, BMW has room to grow. We won't be surprised if we do see more vehicles, since BMW North America chief Ludwig Willisch is already on record as saying the US demand for the i3 will likely exceed supply this year. For a taste of why, check out our first drive here. Featured Gallery 2014 BMW i3 View 107 Photos News Source: Automotive News - sub. req. Green BMW Electric ev sales wait list

2015 BMW 4 Series Gran Coupe might be a better 3 Series sedan

At BMW, there really is something for everyone these days. Just take a look at the massive 3 Series/4 Series range - you can have a sedan, coupe, convertible, wagon, or funky-backed Gran Turismo. And now, with the introduction of the 2015 4 Series Gran Coupe, you can have another seda... err, hatchback, actually. But perhaps, a better one.
Compared to the 3 Series sedan, the 4 Series Gran Coupe is both longer and wider by about half an inch, but is shorter in overall height by an inch and a half. Honestly, to our eyes, it looks a little better than the 3 Series, too, what with its longer roofline, more sculpted rear haunches and lower stance. Full interior volume specs for the 4GC aren't available as of this writing, but we expect them to be roughly the same as the 3 Series, perhaps with a small decrease in headroom and rear legroom. Trunk space, at 17 cubic feet, matches the 3 Series sedan, and because the 4GC actually uses a hatchback design, it should be easier to access.
Powertrains are completely carryover from the rest of the 3/4 Series range. The 428i uses BMW's well-liked 2.0-liter turbocharged inline-four with 240 horsepower and 255 pound-feet of torque, and the 435i is fitted with the company's 3.0-liter turbo-six, good for 300 hp and 300 lb-ft. An eight-speed automatic is the only transmission available in the US with either model and rear-wheel drive is standard. Only the 428i can be had with BMW's xDrive all-wheel-drive system, and interestingly, the 428i Gran Coupe is actually expected to be more fuel-efficient than its 3 Series sedan counterpart. The GC is estimated to return 23/35 miles per gallon city/highway, compared to the 23/33 mpg in the 328i sedan. The 435i Gran Coupe should achieve the same 22/32 mpg ratings as the 335i sedan.

Are you the BMW 4 Series Gran Coupe?

Thanks to Austrian website Autofilou (via Jalopnik), we now have our first look at what appears to be the upcoming BMW 4 Series Gran Coupe - the four-door version of the new 4 Series coupe, which itself is based on the 3 Series sedan. Makes total sense, right?
Nevertheless, in our First Drive of the 4 Series coupe, we found it to be a much more engaging experience than the 3 Series on which its based. And if this new 4GC follows in those footsteps, it could prove to be a better 3 Series sedan than, well, the 3 Series sedan.
Expect the 4 Series Gran Coupe to come in 428i and 435i flavors, with a 2.0-liter turbocharged inline-four in the base car and a 3.0-liter turbo-six in the higher-end model. Of course, BMW will likely bring a range-topping M4 Gran Coupe to market not long thereafter.