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Skoda makes us hungry for some Yeti with new Urban edition

As a European auto giant with a strong presence in the North American market, there are some products that the Volkswagen group doesn't offer on this side of the pond. Like the entire Skoda and Seat brands, for example. With the exception of the Scirocco, there aren't many that we really feel like we're missing over here. That, and perhaps the Skoda Yeti.
Highly praised by a publication so performance-oriented as Evo (among many others), the Yeti is said to be an excellent little sport-ute, and a cost-effective one at that. And no, there are no plans we're aware of to bring it Stateside. But as if to rub salt in the wound of its absence from American showrooms, Volkswagen's Czech brand has announced a new version of the capable soft-roader in the UK.
Called the Skoda Yeti Urban, the special edition is based on the SE trim level but features a number of special touches and optional extras bundled in. Two-tone black and chrome 17-inch alloys, fog lights, flared fenders, and an interior with black or red sports seats and a whole mess of electronics are all part of the package, available with either a 1.2-liter TSI with 104 horsepower or (for a premium) a 108hp 2.0-liter TDI.

Jay-Z and Kanye's wrecked Maybach fetches just $60,000 at auction [w/video]

Sorry, Phillips de Pury & Company, but you guys evidently had no business auctioning this car at a sale of contemporary art. Because no matter what the dynamic rap duo of Kanye West and Jay-Z did to it, this 2004 Maybach 57 is, first and foremost, a used car. Clearly the art community has voted with its wallets - and decided that the vehicle's value is about what you could make if you parted it out. Frankly, that's sad.
For those that don't remember, the Maybach was heavily modified for use in the music video for the song "Otis," the Grammy Award-winning hit from Kanye's 2011 album Watch The Throne. Despite its overt ugliness, the car certainly has provenance. (Did we mention that the song won a Grammy?) We only hope that whomever ponied up the paltry sum of $60,000 for the "Otis" Maybach is either a real music fan or someone who goes on to resell it at Barrett-Jackson or another car auction where they know how to move the celebrity metal.
Be sure to check out our gallery of the "Otis" Maybach, and click past the jump to watch the music video.

Smart ForTwo Brabus Electric Drive is a black and green upgrade

If given the choice, we'd grab the keys to an all-electric Smart ForTwo way before its gasoline-powered sibling, if for no other reason than it would mean we wouldn't have to put up with that horrid automated manual transmission. But such faint praise isn't really fair to the Brabus Electric Drive. After all, it's got 80 horsepower on tap, which is plenty for the little urban runabout, and its 100 pound-feet of torque ought to be available from zero rpm.
Brabus has also seen fit to lower the Smart ED 10 millimeters closer to the pavement, which, along with the 16-inch front and 17-inch rear monoblock wheels, should improve the way it handles. Less convincing an upgrade is the onboard sound generator... though perhaps one strategically pulled fuse might make short work of that oversight.
Feel free to peruse the press release below, but not before checking out our high-res image gallery of live photos from the 2012 Geneva Motor Show.

2012 TechArt Porsche 911 is visually dazzling, both inside and out

One way to ensure that your brand-new Porsche 911 (a.k.a. 991) won't look like the one in your neighbor's driveway is to give TechArt a call. The famed German tuner has rolled out its version of the latest Carrera and Carrera S at the Geneva Motor Show and trust us, it won't be mistaken for anything from the factory in Stuttgart.
Up front, TechArt has fitted its own unique two-part spoiler with integrated splitter while more aggressive side skirts adorn the rocker panels. The rear has a new lower diffuser, wrapped around the TechArt exhaust, and a large fixed rear wing (complete with an integrated third brake light). Look more closely to notice the subtle trim panels on the exterior mirrors and front headlights. The wheels are lightweight forged 20- and 21-inch alloys with matching paint on their rims.
Inside the heavily modified cabin are even more drastic enhancements (let's say TechArt has gone over the top). Don't let the aluminum pedals be a distraction as you inspect the black Alcantara and high-grade leather covering nearly every square inch. Flirting with gaudy, the dark upholstery is contrasted by vehicle-color-coordinated stitching and painted trim splashed throughout. However, the icing on the cake is an insanely thick TechArt three-spoke sports steering wheel.

Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.

Smart unveiling Brabus-edition Fortwo EV, e-bike in Geneva

Daimler's Smart minicar division will unveil both a battery-electric version of the Smart Brabus special-edition line and a Smart Brabus electric bike at the Geneva Motor Show this year.
The Smart Brabus electric drive Fortwo will be available in 12 countries by the end of the year. Parent company Daimler notes the model will include touches such as 17-inch alloy wheels, an "electric green" interior. The diminutive runabout will deliver about 80 horsepower, though the German automaker hasn't specified a single-charge range.
Meanwhile, Smart's Brabus ebike will have an electric motor that will deliver 500 watts of power, enough for a top speed of 25 miles per hour. It will also be available at Smart dealers by the end of the year. Smart isn't disclosing pricing on either the Brabus ForTwo EV or the new ebike but you can see both in our gallery.

Geneva-bound Seat Toledo showcar is a concept in name only

The Seat Toledo Concept that we'll see at the Geneva Motor Show is the precursor for the Seat Toledo that will go on sale later this year in Spain - hence its description as a "close-to-production study." The "study" part is how Seat has integrated its IBE, IBX and IBL concepts into a production sedan, and how it plans to make that car "exceptionally good value for money."
This will be the fourth generation of the Seat, which, in its 20-year lifespan, has been both a trunked vehicle and a five-door hatchback. This "concept" splits the difference: it looks like a three-box sedan but it's actually a five-door hatchback. The liftgate at the rear helps it achieve a 500-liter cargo capacity.
As the Spanish brand's version of the Skoda MissionL concept, it will enter the range under the Ibiza and above the Leon and be built on the AO-plus platform from parent company Volkswagen. Prices are rumored to start at €13,000 to €14,000. Follow the jump for a press release with more details.

36 cars fall through ice at Wisconsin fishing tournament

This winter hasn't been quite as cold as it could have been, but in Wisconsin, there have been enough sub-freezing days for lakes to develop about of foot-thick coating of ice. That's enough ice for some good ice fishing, but it apparently isn't thick enough to use as a high-traffic parking lot.
Frozen anglers at a Lake Winnebago, Wisconsin fishing tournament decided to park in close proximity to one another on the ice with predictably disastrous results. Hit the jump to watch the Twin Cities' Fox News 9 and its coverage of tow trucks plucking vehicle after vehicle out of the appropriately named Lake Winnebago. We saw quite a few pricey pickup trucks being pulled out of the deep, but we're thinking the pea-green Pontiac Aztek could have been left in the lake long before the incident.

Jay Z and Kanye West's gutted Maybach expected to fetch $100,000 [w/video]

The memory of Jay Z and Kanye West laying waste to a $350,000 Maybach for the duo's "Otis" music video continues to bring a smile to our face. We're always fans of the Mad Max treatment on any vehicle, and taking a Sawzall and a cutting torch to a ludicrously expensive luxury barge remains the stuff of our twisted fantasies. If you've been wondering what ever happened to the zombie Maybach, wonder no more. What's left of the 'Bach is officially headed to auction, with the proceeds going to Save The Children, a non-profit charity dedicated to improving the lives of children around the world. In this case, the auction will benefit families in East Africa.
How much will the cannibalized Maybach fetch once the gavel falls? Early estimates say bids could reach as high as $100,000, or less than a third of the vehicle's total value pre-Otisification. Worth it? Well, we certainly won't tell you how to spend your cash, but if you're a fan of hip hop royalty and/or Save The Children, we're inclined to think so. Hit the jump to check out the video for yourself.

Watch as Hot Rod goes from El Paso to LA the hard way

There are few things simultaneously more romantic and idiotic than taking a road trip in a beaten-down heap of a car. Trust us. We know. David Freiburger and Mike Finnegan of Hot Rod Magazine fame recently undertook an epic trip from El Paso, Texas to Los Angeles with the express goal of doing so for under $1,500, including the purchase price of a vehicle, food, lodging, repairs and, most importantly, fuel. With this in mind, the duo settled on a 1972 Pontiac Catalina for a lofty $650. Hilarity ensues.
Realizing that no one actually wants a Catalina sulking around the shop, Freiburger and Finnegan put the car up for auction on eBay Motors the instant they had the title in hand. By the time they rolled into Hot Rod HQ, the vehicle sold for a little over $500.
The video is part of a new series called Roadkill that should document similar adventures. Keep your eyes peeled for more calamity-soaked clips in the near future. In the meantime, hit the jump to check it out yourself.

GM appears to repurpose Saturn Outlook parts on new Acadia

General Motors unveiled the company's refreshed GMC Acadia at the 2012 Chicago Auto Show yesterday, and if you were paying attention, you may have noticed something curious about the vehicle. While the new Acadia looks considerably better than its predecessor, a few components of the design looked more than a little familiar. Upon closer observation, it appears that GM has simply repurposed elements of the now defunct Saturn Outlook crossover on the 2013 Acadia. Both vehicles seem to share the same wrap-around rear glass, back hatch, tail light openings and exaggerated, squared-off fender arches.
While the vehicles are differentiated by badging, tail lamps and a rear valance, there's no denying the similarities toward the vehicle's rear. Up front, both share similar fenders, though adjustments have been made for the varying headlight designs.
That's good news if you just can't imagine life without the Saturn Outlook.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Seat announces five-door Mii city car

We knew at its unveiling in Frankfurt that the debut of the production version of the Volkswagen Up! was only the beginning, what with all the concept versions Volkswagen showcased over the years. But that was only the tip of the proverbial iceberg. VW isn't the only brand in the group that will offer the little city car, and its sister marques are eager to follow suit.
So after Volkswagen debuted the Up!, Skoda unveiled the Citigo and Seat showcased the Mii - all versions of the same vehicle, but with slightly modified sheetmetal and different nameplates. But those were only the three-door versions. Now that Volkswagen has confirmed the five-door Up! and Skoda the five-door Citigo, Seat is taking its turn with the five-door Mii.
The similarities between the Mii, Citigo and Up are, of course, greater than the differences. But at the end of the day, the variety gives European buyers a greater range of choices when buying their new city car, even if similar exercises on this side of the Atlantic - Plymouth, Mercury, Pontiac, Oldsmobile...we're looking at you - have long since disappeared.

Skoda up!grades with five-door Citigo

On this side of the Atlantic, one Volkswagen division's new product may not have a significant impact on those of another. That's because the German auto giant's brands are kept quite separate in North America. Less so, however, back in Europe, where a new VW is likely to reappear in due time as a Seat or Skoda.
Case in point: the new Up! city car, which is also sold overseas as the Seat Mii and Skoda Citigo. And, true to form, with the Volkswagen brand having enlarged its city car to a five-door, its Czech cousin has followed suit.
And so, starting in May (after its debut at the Geneva Motor Show), European buyers will be able to get their hands on a five-door Citigo, offering the same 1.0-liter three-cylinder engine (in either 60- or 75-horsepower guise) as the Up, Mii and three-door Citigo. Details in the press release after the jump.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Car thief lands Saturn on Fresno roof

Residents of a Fresno, California apartment building recently awoke to debris falling from their ceiling after a car thief managed to execute a perfect parking job on the structure's roof. Police say 26-year-old Benjamin Tucker stole the Saturn sedan from a nearby house before striking either a curb or some rocks, vaulting the vehicle into the air and onto the roof. After seeing his predicament, Tucker leapt from the roof and fled the scene. Or at least he tried to. Tucker broke his leg in the fall and only made it around a quarter of a mile from the crash when police picked him up.
No one else was harmed in the stunt.
Tucker had two outstanding warrants for his arrest at the time for a hit-and-run and evading police. A special crane had to be called in to remove the Saturn from the apartment roof and the structure will indeed require repairs. Hit the jump for a news report on the incident.

Feds open investigation into Chevy Express, Ford Freestar rust issues

'Tis the season... for road salt. And with that, comes rust. And what does rust bring? Well, for Ford and General Motors, a National Highway Traffic Safety Administration investigation. According to The Detroit News, NHTSA is looking into potential recalls issues with Chevrolet Express vans and Ford Freestar minivans.
The feds have received five complaints that rust has caused leaking fuel filler pipes on 2003 Express vans. Separately, seven complaints have been filed over excessive rust in the rear wheel wells of 2004 Ford Freestar and Mercury Monterey minivans. The Freestar and Monterey went out of production in 2007. Neither issue has resulted in any crashes or injuries, according to the report.

Daimler increases prices on 2012 Maybach models

That Daimler can't sell enough Maybach superluxury sedans to justify the brand's existence is the worst-kept secret in the entire automotive industry. The numbers don't really make a dent in what its competitors sell, and they are but a drop in the bucket of what the company moves as a whole. That's what's prompted Daimler to seek out more cost-effective alternatives to the current Maybach line, and what's reportedly forced them to move to shutter the brand in the near future.
So you'd think that the prices on buying a new Maybach would be dropping considerably as a result. And you may very well get your local Maybach dealer to cut one heck of a deal to get one of their limousines out of the showroom. But you wouldn't know it from the latest pricing updates released by Mercedes-Benz USA.
Instead of slashing their prices in an effort to turn a profit before shutting down the brand, Daimler has actually increased the MSRPs on 2012 models. Not by much, mind you - about $4,000 across the board (save the $1.38m Landaulet, which stays the same). Of course, that probably isn't enough to deter someone willing to shell out this kind of money from buying a Maybach. But the sheer audacity of raising the sails on a sinking vessel is certainly an interesting tactic to save the ship.

The other way to get snow off your car

There are plenty of automotive phenomena we don't entirely understand. Take sound system competitions, for example. We just never saw the practical use for a stereo worth more than your vehicle, especially when the largest fraction of that investment gets channeled into bowel-wobbling subwoofers. That is, until now. The owner of this particular Pontiac Grand Prix has found a unique way to shed snow from his car in the winter. Instead of standing in the cold with a brush and scraper, he simply cranks the volume on his Rockford Fosgate P3 subwoofers and lets physics take over.
Thanks to a little pounding bass, the vehicle's windows are clear of snow in no time flat. Of course, the gentleman's neighbors might have a word or two to say about his turning the community's winter wonderland into a pounding dance floor. Hit the jump to check out the clip for yourself, just be sure to nix the volume.

Ford recalling 126,000 Fusions and Milans over wheel separation concern

Ford has announced a recall of certain Ford Fusion and Mercury Milan vehicles after an investigation by the National Highway Traffic Safety Administration. A total of 128,616 2010 and 2011 models equipped with steel wheels may have been manufactured with wheel studs that could crack and split over time. If that happens, the vehicle may experience a wheel separation.
According to The Detroit News, the company is aware of a total of 30 wheel separation incidents, one of which occurred on the front of the vehicle. Even so, no injuries have been reported as a result of the defect.
The problem apparently stems from the fact that the mounting pads on the vehicles' steel wheels may have been faulty from the factory. In addition, the wheel mounting face on rear disc brakes may not have been installed properly. Ford will inspect the rear disc face and replace them as necessary. In addition, the company will replace all of the vehicle's wheel studs free of charge. Head to the NHTSA website for more information, and click past the jump to view the full recall notice.

Humvee reborn on the battlefield... with a chimney?!

The military's High Mobility Multipurpose Wheeled Vehicle (HMMWV), better known to most of us as the Humvee, has already served a long and distinguished career in the battlefield, and there have been a number of replacements waiting in the wings to take over where the HMMWV left off. Or, should we say, leaves off... assuming that ever happens.
It seems that the Humvee is set to get a new lease on life as military budget constraints are forcing the government to reconsider its replacement. But there are still some pesky safety issues to work out before American soldiers will feel comfortable inside the confines of the off-road box on wheels.
As you're likely aware, improvised explosive devices are an ever-increasing threat to the lives of American troops serving overseas. The Humvee, which traces its design all the way back to the year 1984 when it first saw duty as a replacement for the long-running series of military Jeeps, has seen a number of incarnations over the years that added armor and improved safety, but the latest version may feature something hitherto unseen: a chimney.

Daihatsu FC Case Concept is autonomous, high-tech transportation

The one thing that's been missing from this year's Tokyo Motor Show are the inevitable rolling living room concepts of years past. But Daihatsu has come to the rescue with its FC Case concept.
The rolling bread box might not look like much from the outside, but inside it's packed with folding seats and a host of infotainment gadgets. Just as important is the FC's method of propulsion, a variant of hydrogen called hydrazine hydrate or N2H4 H2O (yes, we had to look it up) that's synthesized from nitrogen and hydrogen. Daihatsu says the fuel has a higher energy density and lower flammability, but more intriguing is the delivery. Hydrazine hydrate can supposedly be transported and inserted into the vehicle much like gasoline, which takes care of that pesky infrastructure situation. Couple that with some kind of autonomous driving system and it's not hard to imagine a fleet of FCs running down the highway at speed, bumper-to-bumper, cleanly and quickly delivering employees to work in 2035... or something.

Daihatsu D-X portends a less endearing Copen successor

We've always had a soft spot for the Daihatsu Copen. Granted, it always struck us as an overly effeminate Audi TT, but that's not a particularly bad thing. But after nearly a decade of production, Daihatsu has to move on, so across the way from the "Ultimate Edition" Copen at the Tokyo Motor Show is this, the Daihatsu DX concept.
An odd amalgamation of Kei car size and SUV styling, the D-X features a retractable hard top and composite body panels that Daihatsu claims can be swapped out at will. Keeping within the Kei car limits in Japan, the D-X is powered by a turbocharged two-cylinder engine outputting around 60 horsepower and spinning the front wheels. We couldn't get a straight answer from the Daihatsu reps on the floor, but based on the model years we through out in broken Japanese, we should be seeing the D-X in production form late next year.

Autoblog Podcast #258

Toyota FT86 and Subaru BRZ, Chevrolet Volt fires, Maybach done, Jaguar XF Sportbrake, Cadillac diesel
Episode #258 of the Autoblog Podcast is here with Chris, Dan and Zach this week. Topics include the Toyota FT-86 and Subaru BRZ coupes, the investigation into Chevrolet Volt fires, Mercedes-Benz winding down Maybach, the Jaguar XF Sportbrake, and the possibility of diesel-powered Cadillacs. Your questions and comments power the end of the 'cast, and for those of you who hung with us live on our UStream channel, thanks for taking the time. We've embedded our Q&A module after the jump for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #258:

Submit your questions for Autoblog Podcast #258 LIVE

We record Episode #258 of the Autoblog Podcast tonight, and you can drop us your questions via our Q&A module below. Check out our discussion topics or chime in to help determine what else the crew chats about this evening. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #258
Toyota GT-86

Mercedes-Benz killing Maybach in 2013, replacing with S600 Pullman

According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.
The unsurprising news comes after the brand was resurrected in 2002, but failed to meet sales expectations with its two core models, the Maybach 57 and 62. Further solidifying its fate, a deal with Aston Martin to aid in the development of future Maybachs fell through earlier this year.
According to the AutoWeek insider, the plan is to continue to sell both Maybach models through the end of 2013, after which the fifth-generation S-Class will go on sale. When that happens, three new variants of the S-Class will be available, including an all-new, range-topping S600 that brings back the Pullman moniker and may be better suited to competing with the likes of Bentley and Rolls-Royce.

Maybach Cruiserio Coupe bites the dust as Xenatec declares bankruptcy

You just can't catch a break in this world if your name is Maybach. The superlux Daimler division has had trouble selling enough vehicles to seriously challenge the likes of Bentley and Rolls-Royce - divisions of arch-rivals Volkswagen and BMW, respectively. It can't seem to broker a viable deal with Aston Martin to produce a new range. Even that one-off Exelero wasn't paid for in full after being purchased by a certain hip-hop artist. Now the last ambitious project by the double-M marque appears to have floundered, too.
As you may recall, a German coachbuilder called Xenatec recently launched an initiative, with Maybach's blessing, to produce a series of hyper-exclusive million-dollar Maybach coupes. The idea stemmed from Xenatec's existing business producing armored luxury cars for those with the means. Unfortunately, the program doesn't seem to have attracted enough buyers to make it viable, and the associated costs have reportedly now bankrupted the company.
All-in-all, eight or so Maybach Cruiserio Coupes are reported to have been sold, with another three in various states of build seeking buyers. We're not sure who would complete them even if they were sold, however, as the bulk of Xenatec's workforce has apparently either quit or been laid off.

2008-2009 Pontiac G8 recalled over airbag concern

General Motors is recalling around 38,000 Pontiac G8 sedans from its 2008 and 2009 model years. The National Highway Traffic Safety Administration reports that the cars may have a passenger-side airbag flaw that might prevent proper deployment in certain scenarios.
According to NHTSA, the airbag might not adequately protect a fifth percentile woman - that is, a woman around four-foot, 11-inches weighing 108 pounds. The New York Times indicates that the anomaly was found during a crash test conducted by GM's Australian branch, Holden, which was testing the G8's twin (read: Commodore) for head injuries. According to that report, the test in question is specifically tailored to simulate injuries to females, so the results do not apply to men or children.
The issue has been blamed on a seat position sensor that governs airbag deployment rates. NHTSA indicates that when the front passenger seat is moved all the way forward, the faulty sensor may inappropriately trigger a 30-millisecond delay between airbag stages, potentially leading to greater injuries.

VW CEO Winterkorn happy with rebounding Seat, Skoda

Martin Winterkorn is a happy man: Volkswagen is putting up big numbers in North America, its latest field of dreams, Audi, is breaking records every month, there are exciting cars in the pipeline - from Bugatti down to the XL1, Porsche's digestion continues, and now Skoda and especially Seat are turning in no-questions performance.
It seems Skoda has been on the ups for years, making the most of keen pricing and modern redesigns of the chassis and tech it gets handed down from big brothers VW and Audi. Winterkorn predicts the Czech brand will just about double its 2010 sales by 2018, going from 762,000 to 1.5 million.
Seat, on the other hand, wasn't just on the hotseat a year-and-a-half ago, phrases like "uncertain future" - code for "possible demise" - were rumbling in the background. A new CEO was brought in, new money and new models were thrown against the wall, and the efforts have stuck. The Spanish brand has hit three strong chords with Winterkorn, with increased sales, strong performance in China and anticipated models due. If this keeps up there won't be much left for him to do but, a la Alexander the Great, break down and cry with no worlds left to conquer.

GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.