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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

2017 Aston Martin DB11 First Drive

England's history is filled with war. The last 70-plus years of peace and prosperity are an anomaly. Aston Martin, the nation's only independent carmaker, has similarly weathered strife – often of the financial variety – for most of its existence. Now Aston seeks stability. Its plan calls for new vehicles, a crossover even, and some electric propulsion for good measure. This is still a few years away. To get there, Aston will rely on its specialty, the sports car. Enter the 2017 Aston Martin DB11. While the company transitions, the latest in the DB line is already transformed. It's the successor to the 13-year-old DB9 (the DB10 was James Bond's car in Spectre) and has a new V12 with twin turbos cranking out 600 horsepower. The car is based on a new aluminum architecture that's lighter and stiffer than the DB9's, so the DB11 handles better. Naturally, the design is striking. That's not a cliche. Is all of this enough to sway some Ferrari, Porsche, and Bentley loyalists to Aston's fold? We've come to the gorgeous Italian region of Tuscany to find out. Taking the wheel on a sun-drenched morning, we head for Monte San Savino where a rustic lunch awaits. The V12 immediately grabs our attention. The note is buzzy at first, grows agitated, and then the sound morphs into a growling shout. Naturally aspirated engines are more visceral, but the DB11's turbo 12 is nothing to scoff at. The car sounds best in Sport Plus mode, which gives the engine and eight-speed transmission their most aggressive character. We lay on the throttle and the DB11 shoots forward, its long hood pointing the way through the countryside. The names of the villages roll off the tongue as the signs blur. Montisi. Montalcino. Trequanda. Florence and Pisa lay tantalizingly just outside of our route. Romantic as they sound, it's easy to resist Italy's magic. Its drivers are frickin' crazy. Thankfully, the DB11 has quick reflexes. The steering is moderately weighted, and the suspension stays flat and controlled even when we urge the car aggressively through tight curves. The sticky 20-inch S007 Bridgestone tires stay planted and keep us confident. Things only get unruly during hearty acceleration that causes the tail to come out. It happens rather easily. Most of the time the ride is a comfortable experience, as we expect from a grand tourer. With the sedate GT mode locked in, we examine the cabin. Our DB11 has subdued black leather accented by gold stitching.

Drive an Aston Martin | The List #0568

Few cars can drum up feelings of intrigue like an Aston Martin. On this episode of The List, hosts Jessi Combs and Patrick McIntyre travel to England, the birthplace of Aston Martin, to drive the V12 Vanquish and learn more about this luxurious brand. From exploring narrow country roads to braving a rain storm on the track, we put this beautiful British sports car to the test. The 2016 V12 Vanquish is a sight to behold no matter the road, but there's something special about driving it around England. We visited the Aston Martin Works in Newport Pagnell, the site of an Aston factory from 1954 - 2007, to learn more about the brand's past. From the DB4 all the way to the Vanquish, the beauty of these hand-built machines has stayed consistent throughout their history. After admiring the classics, it was time to push the shiny new Vanquish to its limits on the track. Fighting through intermittent rain didn't make it easy. "Getting a little squirrelly for sure," said a visibly excited Patrick. "Too much. Way too much on that one." When it was Jessi's turn, her self-proclaimed lead foot actually led her to an interesting conclusion about the vehicle. Because of the subpar track conditions and because the car is in fact a grand tourer, Jessi actually makes that claim that "I think I'd rather have it out on the open road." Regardless of environment or driving conditions, it's certain that the Vanquish is an incredibly impressive machine. Perhaps most importantly, it helped us check "Drive An Aston Martin" off of our List. Click here to find more episodes of The List Click here to learn more about our hosts, Jessi and Patrick Aston Martin Luxury Performance Supercars The List Videos Original Video aston martin vanquish

Last 9 Aston Martin DB9s roll off the line

It's been 13 long years since the Aston Martin DB9 debuted and the automaker just finished producing the last nine models. Aston tweeted "farewell to an icon" and posted pictures of the final DB9s. Farewell to an icon. The last nine Aston Martin DB9s are now ready for final inspection. pic.twitter.com/arpi2NPus7 — Aston Martin (@astonmartin) July 22, 2016 Just like the DB9 in 2003, the upcoming DB11 is expected to be a fresh start for Aston thanks to a new 5.2-liter twin-turbo V12 and a modern platform. While the DB9's VH underpinnings will live on in the Rapide and Vanquish, the sports car was a huge success for Aston and arguably kept the company afloat during rough times. According to Left-Lane, Aston sold 8,701 DB9s from 2004 to 2015 in Europe alone. With its sales numbers and large following, it shouldn't come as a surprise to hear that Aston is hard at work ensuring the DB11 be a hit. Related Video: News Source: @astonmartin, Left-LaneImage Credit: Aston Martin/Twitter Auto News Plants/Manufacturing Aston Martin Coupe Luxury Performance aston martin db9

Aston Martin recalling 6,076 for locking doors

The Basics: Aston Martin is recalling 6,076 cars because of an issue with the vehicles' door locks. The vehicles include: the 2010-2015 Aston Martin DB9, 2010-2012 DBS, 2010-2016 Rapide, 2010-2016 V8 Vantage, 2012 Virage, 2014-2016 Vanquish, 2011-2016 V12 Vantage, and 2012-2013 V12 Zagato. The Problem: The affected cars, according to the National Highway Traffic Safety Administration (NHTSA), come with interior door unlocking components that may not function properly when the car is locked from the outside. This may result in an occupant being trapped inside the vehicle. Injuries/Deaths: None reported. The Fix: Aston Martin dealers will disable the vehicles' double locking feature by reprogramming the mechanism's software at no charge. If you own one: Aston Martin will notify owners with the recall expected to begin in August. Related Video: Description of the Noncompliance: The subject vehicles contain a full locking system software, which according to an interpretation letter issued by NHTSA, does not meet certain door lock requirements of the Federal Motor Vehicle Safety Standard (FMVSS) No. 206, Door locks and door retention components (49 C.F.R §571.206). In the subject vehicles, each door is equipped with a locking mechanism with an operating means from the interior of the vehicle. However, when the full locking system is mobilised (by double locking the vehicle), this disengages the interior operating means for unlocking the door locking mechanism. As such, the full locking system is an effective anti-theft measure. FMVSS 1 : 206 - Door locks and door retention components FMVSS 2 : NR Description of the Safety Risk: In an affected vehicle, where the full locking system has been activated from the exterior, there is a risk that occupants are unable to unlock the doors from the inside of the vehicle. In relation to our 4-door sports cars (Rapide and Rapide S), this risk is the same as if a person were in a vehicle in which the child locks were engaged. However, all our vehicles have an acoustic warning device (i.e. horn), which can still be activated from the interior of the vehicle when the ignition is switched off and the full locking system is activated. Furthermore, some vehicles are fitted with an alarm system with interior detection, which is able to detect an occupant's movement and will activate the vehicle's alarm if the full locking mechanism is activated and occupants are detected inside the vehicle.

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Aston Cambridge celebrates British Spitfire with bespoke V12 Vantage S

Update: These special-edition Aston Martins are a creation of Aston Martin Cambridge, a dealer. They are being built in cooperation with Aston's Q bespoke division. The Supermarine Spitfire is well-known in the UK for its role in World War II. To commemorate the plane's first flight, which took place 80 years ago, Top Gear reports that Aston Martin Cambridge has created a limited-edition model of the V12 Vantage S. The automaker will only build eight units of the Spitfire 80, and it's safe to assume that none will make it to the US. As a special-edition model, the V12 Vantage S is finished in "Duxford Green" – aptly named after the Royal Air Force base where the first Spitfire squadron was stationed – with a yellow pinstripe along the side of the vehicle. The special edition isn't just a fancy paint job, as Duxford's Aircraft Restoration Company hand-built several components for the vehicle. The most prominent include the tailpipe finishers that have a rainbow bloom effect to match the original Spitfire's exhaust. Aston Martin's Q division added special touches to the interior with bespoke embroidered logos on the headrests, and the RAF's iconic roundel is integrated directly into the central dash. According to a Facebook post by Aston Martin Cambridge, the seats and inside of the glovebox feature Kestral Tan leather with black stitching, while the rest of the interior has black Alcantara with Kestral Tan stitching. Because of the car's exclusivity and unique touches, Aston Cambridge priced the Spitfire 80 at roughly $240,210, which is almost $50,000 more than a standard V12 Vantage S. An unspecified percentage of the vehicle's price will be donated to the RAF Benevolent Fund. All eight owners will receive their vehicles at IWM Duxford – a historic airfield and museum – on October 18th and go for a flight in a Spitfire. Related Video:

Aston Martin CEO to personally inspect first 1,000 DB11s

The Aston Martin DB11 is going to be a significant vehicle for the British automaker and to ensure that new owners are getting a flawless vehicle, CEO Andy Palmer will be going the extra mile to personally inspect the first 1,000 models. According to a recent tweet by BBC Autos reporter Matthew Phenix, Palmer will be working overtime to give the first set of vehicles an extra dose of love. The CEO will also be placing an inspection badge, which bears his signature, onto every one of the DB11's V12 engines he looks over. Only 1000 Aston Martin DB11 V12's to be made with this particular inspectors plaque! pic.twitter.com/lkmMTJpGE8 — Andy Palmer (@AndyatAston) July 13, 2016 The idea of giving the DB11 more love over the rest of Aston's lineup makes sense as the DB11 is the first all-new vehicle to debut from the automaker since Palmer took over as CEO in 2014. The DB11 is the 10th car in the iconic DB lineage that began with the gorgeous DB1 in 1948. And with the DB line being the most successful model for the automaker, there's a lot riding on the new DB11. This isn't the first time a CEO has gone to extreme lengths to ensure that vehicles are up to snuff as Elon Musk reportedly slept in a sleeping bag on the factory floor for the production of the Tesla Model X. Hopefully Palmer's extra effort will pay off for the DB11. Related Video: Featured Gallery Aston Martin DB11 View 42 Photos News Source: @AndyatAston, @mattphenix Auto News Aston Martin Coupe Luxury Performance aston martin db11

There's an 820-hp Aston Martin Vulcan heading to auction

Aston Martin only made 24 examples of its track-only Vulcan, all of which sold out in the blink of an eye. Owners were personally invited by the automaker to purchase the supercar and had to shell out $2.3 million for the pleasure of owning one. Since the vehicle's debut last year, only one Vulcan has gone on sale in the US. And that one carried a hefty price tag of $3.4 million. But now, there's another Vulcan for sale and it's very, very purple. This gorgeous example is number 11 out of 24. There's no mention of how many miles it has covered or why the owner is selling it, but this is a rare opportunity to own one of the most visceral supercars ever. The supercar is heading to Mecum's Monterey auction in August and while it should go for more than its original price tag, there's no price estimate available. Potential buyers should know that the Vulcan is a track-only machine – a British motorsports engineering company can convert the car for road use – built in partnership with Aston Martin's racing team. The Vulcan gets its power from a 7.0-liter V12 that generates 820 horsepower, and the rest of the vehicle is just as hardcore. Related Video:

Aston Martin-Red Bull Racing V12 hypercar | Autoblog Minute

Aston Martin and Red Bull Racing are teaming up for a hypercar. This week we got our first look at it, as you can see, this is an amazing looking car. It's going to be known as the AM-RB 001.