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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Next Polestar Volvo sounds great, whatever it is

Something - we don't know what yet - is coming from Polestar. While we'll be recovering from next week's LA Auto Show and Tokyo Motor Show (and starting to slack off ahead of an extended Thanksgiving weekend), the official tuner of Volvo products has announced plans to unveil its latest creation in less than two weeks.
Based on this video teaser, we can only imagine (and hope) that it's the souped-up Volvo V60 recently caught testing by our spy shooters. The idea of a high-performance Volvo wagon was already enough to get us giddy last month, but the exhaust note in this video is downright captivating. Scroll down to watch the teaser for yourself, and be prepared for some bright blue wagony goodness to be revealed on November 26.

Volvo V90 wagon is beautiful, but it's dead in America [UPDATE]

Update: Roadshow reported that the V60 T5 variant is joining the V90 on its way out the door for the 2022 model year. However, the V60 T8 Polestar Engineered and V60 Cross Country will continue on, ensuring that the V60 nameplate does not disappear entirely from the U.S. We contacted Volvo about the news, and a spokesperson confirmed Roadshow's report. We're glad to hear that the performance variant of Volvo's V60 is sticking around, and if you want something more affordable, the lovely and lifted V60 Cross Country can check that box. The original story continues below.   Volvo, a brand practically synonymous with wagons in the U.S., is pulling the plug on one of the last great examples of the form. For Americans, at least. The beautiful and excellent Volvo V90 wagon will no longer be sold in America after the 2021 model year. Its demise was reported by Motor Trend, which didn't quote a source, so we reached out to Volvo for the official word: "Volvo will offer V90 Cross Country in MY22, but simplify the range and no longer offer the standard V90." The move has been foreshadowed for a long time, as Volvo has moved only 1,453 V90s from the car's debut in 2017 through the end of the 2020 model year. The figures don't break out the standard V90 versus the lifted V90 Cross Country, but we would bet that the V90 portion of that figure is infinitesimal.  As we've said in the past, it's a chicken-and-egg problem: The V90 wagon is available only via special order and is not marketed; you can't just walk onto a Volvo lot and choose from stock, as you can Volvo's hot-selling SUVs. Sales of the wagon have been slow for a long time, and earlier this year Volvo head honcho Hakan Samuelsson said the company would move away from wagons and into the arms of the in-demand crossovers. To be clear, the V90 Cross Country will still be available, as will the smaller V60 T8 Polestar Engineered wagon and V60 Cross Country. The loss is a gut-punch to wagon-loving enthusiasts. The V90 was universally well-reviewed, a competent and competitive car — and stunning to behold. It was a pure wagon form, unfettered by unnecessarily lifted suspensions or extra body cladding to make it appear more rugged. It handled better than its crossover cousins thanks to a lower center of gravity, and carried the torch for a long line of great wagons. We are in an arms race for taller, bulkier cars that handle worse and are indistinguishable from one another.