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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Volkswagen rules out Eos successor

When Volkswagen introduced the Eos back in 2006, hard-top convertibles were all the rage – in North America, in Europe and around the world. But the trend, billed at the time as the best of both worlds, has long since subsided, leading to VW axing the Eos several months ago. And don't count on it getting a successor at some point down the line, either. At the Detroit Auto Show earlier this week, VW R&D chief Heinz-Jakob Neusser told Autocar that the Eos is down for the count. In fact it is "maybe the first model we take out of the market" in a reversal of the momentum that has seen the German automaker expand its lineup incrementally over the past several years – although the Chrysler-built Routan minivan was also canceled around the same time. The place the Eos occupied in VW's North American lineup is largely being taken by the more charismatic Beetle Convertible, and in Europe and other markets by the Golf Cabriolet that's still based on the previous-generation hatchback. The Eos, however, isn't the only hard-top convertible withdrawn from the market in recent years. Tin-top cabrios like the Lexus IS and SC, Cadillac XLR, Chrysler 200, Pontiac G6 and Volvo C70 have all gone the way of the dodo – as have Euro-market coupe-convertibles versions of models like the Ford Focus, Opel Astra, and Peugeot 207. The arrival of the Buick Cascada just goes to show that soft-roofed convertibles have won out, particularly as far as four-seat cabrios are concerned. The one notable exception where folding hard-tops are still gaining traction is among mid-engined exotic supercars like the Ferrari 458 and McLaren 650S, both of which opted for solid folding roofs instead of fabric ones. We've yet to see, however, which approach Lamborghini will take with the Huracan Spyder or Audi will with the next-generation R8, the predecessors of both of which featured fabric roofs.