Volkswagen Atlas Cross Sport, page #32

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Volkswagen reveals Beetle GSR, R-Line convertible and two special GTIs

Volkswagen has chosen to really expand its performance-tuned portfolio at this year's Chicago Auto Show, bringing along a couple of new Beetles destined for model year 2014, as well as a pair of freshened GTI packages that you'll be able to buy almost right away.
The first, and splashiest of the Chicago goodies on the VW stand has got to be the 2014 Volkswagen Beetle GSR. Don't lose your temper, Acura Integra geeks; in this case, GSR stands for "Gelb Schwarzer Renner" or "Yellow Black Racer," and harkens back to a sport-tuned classic Beetle from the 1970s. For the 2014 iteration, the GSR gets a 210-horsepower version of VW's 2.0-liter turbo four-cylinder. That engine is enough to push the Beetle to 60 miles per hour in 6.6 seconds, and up to a top speed of 130 mph.
Of course, you'll have long-since noticed the shockingly yellow-and-black livery before you stumble across the Turbo badge on the rear deck. The GSR gets 19-inch alloy wheels, 235-section tires and a tea-tray rear spoiler, but it's the paint and graphics package that will decide if this is your (lemony) cup of tea. Things don't get any subtler inside the car, either, as VW has carried the colorway through to the interior, as well. Only 3,500 Beetle GSRs will be produced, with just more than half of those going to the US - call your dealer today, Wiz Khalifa.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

VW pondering low-cost sub-brand for China?

More detail is being sketched into the Volkswagen Group's plan to launch a low-cost brand for emerging markets. Late last year a German report quoted a VW rep saying that the brand has been interested in building a no-frills car, the kind that would challenge Dacia and Datsun, for a while. With both Proton and Suzuki effectively out of the partnership picture, a report in Reuters suggests VW could go straight to China, developing a car with its joint venture partners and building and selling it there.
Officially, company CEO Martin Winterkorn said the issue of a model for emerging markets would be decided this year but VW isn't any closer to confirming any kind of plan for a car in its portfolio underneath the Up!, remarking to Reuters about the China possibility, "That's an issue we're currently looking at."

VW debuts Get Happy Super Bowl ad

Brace yourself for another tidal wave of Super Bowl commercials. Volkswagen has released its spot for this year's big game. Set to air during the second quarter, the Get Happy spot follows one jubilant office worker as he makes his way through the day, spreading joy wherever he goes. The source of his happiness? A Volkswagen Beetle, of course. Now, if you're wondering why a gaggle of white guys are running around on your screen with Jamaican accents, it will help to know the spot is part of a larger Get Happy campaign featuring Jimmy Cliff.
The first ad in the series featured the artist singing his rendition of "C'Mon, Get Happy," complete with a little help from some notorious unhappy YouTube stars. You can take a look at the new ad before it airs below, along with the complete press release for a little more background.

Toyota reclaims global sales crown, GM and VW not far behind

TheDetroitBureau.com reports Toyota has retaken the global sales crown. The Japanese automaker turned out 9.75 million vehicles last year, putting it just ahead of General Motors, with 9.29 million vehicles. Volkswagen, meanwhile, filled out the podium by building 9.1 million units in 2012.
Still, Toyota numbers fell just below projections the automaker made earlier in the year, due largely to a fierce territorial dispute between Japan and China that has seen mainland buyers shun Japanese goods. But the news marks a substantial comeback for Toyota. The company fell to third place in the global production race in 2011 after tragic earthquake and tsunami caused several plant closures.
In Japan, Toyota enjoyed a sales increase of 35 percent over the previous year, while the company's worldwide sales jumped by 23 percent thanks in part to new additions to the Prius line. The automaker is forecasting yet another increase for 2013, with the company projecting to reach 9.91 million units this year. Neither Volkswagen nor GM have released their own projections just yet.

VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Auto execs surveyed say VW, BMW most likely to grow

A new survey of top global automotive executives indicates both Volkswagen and BMW are the most likely to grow their market share over the next five years.
Tax advisory firm KPMG LLP has released its 14th annual Global Automotive Executive Survey, which includes responses from over 200 executives. A total of 81 percent of respondents said they expect to see Volkswagen make gains, compared to 70 percent last year. BMW, meanwhile, saw 70 percent of those surveyed say they believe the company will increase its market share. That's a jump of 7 percentage points over last year. This is the first time in the history of the survey that BMW has claimed the second-place spot.
Meanwhile, Hyundai has seen its perceived market share potential slacken for the third year in a row. Around 61 percent of those surveyed predicted gains for Hyundai, down from 63 in 2012. Toyota also has a surprising year, but for just the opposite reason. While the manufacturer had slipped in ranking since 2011, it enjoyed the largest increase of any company in the 2013 survey, jumping to 68 percent from 44 percent last year.

VW looking to MAN up, ditch Mercedes van deal

Unlike the US, the commercial truck market throughout the rest of the world is chocked full of competitors from many different automakers. Since 2006, Volkswagen has had a fullsize van called the Crafter that was a result of a partnership with Daimler AG and based on the Mercedes-Benz Sprinter. This partnership is supposed to last through 2016, but Reuters is reporting that VW might be looking to end its relationship with Daimler and create its own van in cooperation with German truck and bus maker MAN.
The article says that VW AG has more than a 75-percent stake in MAN, which would essentially be keeping the new commercial vehicle in-house. Even if VW bolts, Daimler still has a deal worked out in the commercial truck industry between its subsidiary Mitsubishi Fuso and Renault-Nissan to supply the other with different trucks.

Volkswagen shows off performance-ish Passat concept

As part of its 2013 Detroit Auto Show debut package, Volkswagen has rolled out a sportier version of the Passat sedan, though it's strictly conceptual for now. A small dose of go-fast visuals have been added to the handsome Volkswagen, including 19-inch wheels, carbon-capped mirrors, an advanced front lighting system, LED taillamps and dual exhaust. Some carbon bits and upgraded leather are found inside the cabin, as well.
But the real performance chops come in the form of a 1.8-liter turbocharged four-cylinder engine that sends 250 horsepower to the Passat's front wheels via a six-speed automatic transmission. That's a good boost in power over the 170 hp of the base 2.5-liter inline-five, but not quite as potent as the 3.6-liter VR6. A lowered sport suspension and revised electronic steering are also on hand, making things slightly more involving out on the road... we assume.
It's not quite the performance concept we were hoping for, but a more enthusiastic Passat isn't necessarily a bad thing. Scroll down for the press release.

Volkswagen Tiguan and Touareg take the R-Line

Volkswagen's Detroit Auto Show presence is big on utility this year, with the CrossBlue three-row concept vehicle occupying the lion's share of the limelight, both literally and figuratively. But that isn't stopping Volkswagen from lavishing attention on its already established crossover and sport utility vehicles with new R-Line derivatives. The Tiguan and its big brother Touareg are getting a host of look-faster items to increase their sporting appeal.
On the outside, the Tiguan R-Line receives handsome 19-inch alloys peering out from beneath fender extensions, premium lighting (bi-Xenon headlamps with LED daytime running lamps), along with matching side skirts and a liftgate spoiler. On the inside, sportier accommodations include aluminum trim and a flat-bottom steering wheel with paddle shifters. As with other R-Line models, there are no powertrain modifications to go with the more aggressive visuals (that being the province of R standalone performance models like the R32), though the suspension has been firmed up an unspecified amount. The Tiguan R-Line will be available in front- or all-wheel drive configuration.