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Morgan Stanley predicts radical auto industry consolidation

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.

Panasonic not sure about Tesla Gigafactory commitment; Texas dealers wary, too

Just about the entire US southwest is ready to jump into the financial bed with Tesla Motors as the electric-vehicle maker looks for a place to put its massive "gigafactory." But lithium-ion battery maker Panasonic? Not so much, says Bloomberg News. Panasonic President Kazuhiro Tsuga spoke to a group of reporters in Tokyo and said he strategically understood the need for Tesla to go large-scale with its factory production, especially as it prepares to debut an SUV as well as a model that will be priced at about half of what a Model S costs. But, he added cautiously, there will be significant risk involved in the investment and his company hasn't committed to its involvement just yet. Texas dealers are already sounding the alarm against changing franchise laws to woo the battery plant. Panasonic or not, Tesla is taking the "go big or go home" approach to a factory that it says will cost about $5 billion ($2 billion already committed from Tesla itself) and may support 6,500 jobs. That latter point has states such as Arizona, Nevada, New Mexico and Texas tripping over themselves to figure out the financial incentives necessary to be the further production base for California-based Tesla. Texas auto dealers are already sounding the alarm against changing the state's franchise laws to woo the automaker's battery plant. An open letter sent by the Texas Automobile Dealers Association says it does not believe, "that economic development efforts to bring any business to Texas should in any way be connected to changing established laws in Texas for the singular benefit of any one company. ... We believe this sets a bad precedent for future economic development efforts by linking them to special interest changes in law." Last fall, Tesla expanded its battery-production agreement with Panasonic, saying at the time that Panasonic would provide almost 2 million automotive-grade battery cells for the Model S and Model X during the next four years.

Tesla news roundup: Supportive bill proposed in NJ; NHTSA ends investigation

The ongoing dealer fight against Tesla Motors in a number of states continues to evolve, with two bits of news out of Ohio and New Jersey this week. There is good news and, well, good news. And then there's lots more news. In Ohio, the automaker won a compromise bill that won't exactly let Tesla to do whatever it wants, but it will let the company's two existing stores stay open and a third to come online. Tesla sent AutoblogGreen a statement from Diarmuid O'Connell, VP of corporate and business development, on the situation there: We're pleased with the compromise reached in the Senate Committee to amend SB 260 to allow Ohio residents to continue to purchase electric vehicles directly from Tesla at our two existing stores and one additional location in Ohio. Tesla stores are essential to educating customers about electric vehicle technology and building a mass market for EVs. We look forward to continuing to provide our Ohio customers with the full Tesla experience and to further investing in the state by employing Ohioans both directly at our stores and service centers, and through our Ohio-based suppliers of parts and components. Meanwhile, over in New Jersey, Assemblyman Tim Eustace introduced legislation that would reverse the ban on Tesla stores in that state. On Facebook, the EV-driving Assemblyman wrote, "We need to attract companies that will create jobs and promote economic growth. If the governor is unwilling, then the Legislature will get it done." You can read the proposed bill here. Also, coinciding with the announcement of the new titanium underbody shields for the Model S, the NHTSA said it has closed its investigation into three Model S fires and said that, "A defect trend has not been identified." With the political landscape constantly changing, lots of editorial voices are joining the discussion. As The New York Times editorial board says, "the fight with Tesla is not really about this niche company" and basically comes to the same conclusion we did the other day: "Instead of fighting Tesla, dealers should be improving customer service." Possible 2016 presidential candidate Marco Rubio (R-FL) also jumped into the fray, saying on CNBC that he has no problem with Tesla's business model. You can see a clip of that below as well as a short video of a Model S delivery staging area in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party.

Investigators Find No Defect Trend With Tesla Motors' Model S

Federal safety investigators said Friday they have found no apparent defect trends in the Tesla Model S, an electric luxury car that has its share of fans and critics. The National Highway Traffic Safety Administration closed a four-month investigation into whether the car's batteries were at heightened risk for underbody strikes and subsequent fires. Even though no defect trend was found, Tesla Motors said in a written statement it would further protect the bottom of its cars with a reinforced underbody shield. The California-based automaker started adding the shields on March 6 and will retrofit older models free of charge. It will also increase the ground clearance of new cars. "This fix should eliminate the potential of a battery-pack fire under all but the most extreme circumstances," said Karl Brauer, a senior analyst at Kelley Blue Book. Although there are more than 194,000 car fires in the United States every year, NHTSA investigators began a preliminary investigation into potential trouble on Nov. 15, 2013 following two Model S fires, one in Tennessee and one in Washington. No one was injured or killed in either fire. Roadway debris punctured the battery pack near the front of the compartments in both cases, damaging the batteries' lithium ion cells that then began "thermal runaway" events. The opposite ends of the debris had dug into the pavement and jutted upward. Tesla called this a "piking effect." The company said it has conducted 152 vehicle level tests, and that the new shields prevented any damage or penetration of the new shields. The first is a rounded, hollow aluminum bar that's followed by a titanium plate. The third layer of protection is made of solid aluminum. (There's video of the new plates in action on the Tesla Motors website). "We have tried every worst-case debris impact we can think of, including hardened steel structures set in the ideal position for a piking event," Tesla Motors founder Elon Musk wrote on the company's blog," essentially equivalent to driving a car at highway speed, into a steel spear braced on the tarmac." Approximately 15,805 vehicles are eligible for the upgrades, which NHTSA says should reduce the frequency of underbody strikes and subsequent fire risks. But the agency did note that the closing of the investigation did not necessarily constitute a finding that a defect does not exist. "The agency reserves the right to take further action if warranted by new circumstances," it said.

Tesla adds free titanium underbody shields to Model S to prevent fires

Following a garage fire incident with a Model S EV last year, Tesla Motors quickly sent out an over-the-air software update to adjust how the car charges. Following two on-road fires caused by road debris that struck the underside of different Model S EVs (one in Washington State and the other in Tennessee), Tesla basically said, that it was a random thing, and the car is perfectly safe. The company later sent out a software update to have the car ride a bit higher at highway speeds. Today, Tesla is offering a more substantial solution. Tesla CEO Elon Musk has announced that all Model S EVs built since March 6 have a stronger triple underbody shield that should "bring this [fire] risk down to virtually zero." The company conducted 152 tests using, "every worst case debris impact we can think of, including hardened steel structures set in the ideal position for a piking event, essentially equivalent to driving a car at highway speed into a steel spear braced on the tarmac" and is now confident that there's basically nothing that can break through the new barriers. As you can see here, the shields prevent a concrete block, a three ball tow hitch and a steel alternator from puncturing the car's underside. The new shields should "bring this [fire] risk down to virtually zero." Any Model S owner who wants the new triple shield can ask for it, and even if they don't ask, the structure will be installed whenever the car is next in for service. The three layers of the shield include a rounded, hollow aluminum bar, a titanium plate and "a shallow angle, solid aluminum extrusion." The new shields, "only have a 0.1 percent impact on range and don't affect ride or handling," Musk writes, which means there's no reason for Model S owners not to get the upgrade. You can read all of Musk's explanation below. Tesla Adds Titanium Underbody Shield and Aluminum Deflector Plates to Model S By Elon Musk, Chairman, Product Architect & CEO In 2013, two extremely unusual Model S collisions resulted in underbody damage that led to car fires. These incidents, unfortunately, received more national headlines than the other 200,000 gasoline car fires that happened last year in North America alone. In both cases, the occupants walked away unharmed, thanks to the car's safety features. The onboard computer warned the occupants to exit the vehicles, which they did well before any fire was noticeable.

Here's how buying a Tesla Model S works in China

When it comes to selling and delivering the California-made Tesla electric vehicles in China, we know there's a bit of a time difference. And that difference may be more a matter of months than hours as the California-based electric vehicle maker prepares to start sales in the world's most populous country, Forbes says. Not that it makes Tesla any less confident about its prospects there. Tesla's first showroom in China opened in Beijing in early November and a service center popped up about 13 miles away from there. The company is asking for an upfront $2,400 deposit on its Model S sedans and another $19,500 deposit after customization is complete. Foggier, though is the estimated delivery time, which for vehicles ordered this month can range from July to October, depending on who's doing the estimating, according to Forbes. Tesla representatives didn't respond to our request for clarification but you can get more details in Forbes. Still, Tesla executives have said they expect for China to account for about a third of global sales this year and as much as half in 2015, which could mean about 25,000 vehicles purchased in the country. All this despite the fact that Tesla, like other automakers, has upped the price of its cars for China compared to the levels in other countries. Tesla in January set a base price for the 85-kilowatt-hour Model S of more than $120,000 (depending on the exchange rate) in China. The company says that the price could have been higher, but it wanted to set a fair price.

Does Tesla really have 12,000 Model X preorders?

The Tesla Model X is not due until the end of the year, but the preorders apparently continue to rush in. While there has been no official statement - we've asked, but Tesla declined to comment - a set of crowdsourced numbers over at the Tesla Motors Club (TMC) adds up to over 12,00 people excitedly awaiting a new EV. Since Tesla isn't talking, we'll say 12,000 is a reasonable guess. TMC used reservation numbers submitted by people in the queue to come up with 12,000. That number breaks down to 9,900 Model X orders from the US (around 1,350 of them the Signature Series), another 1,916 (202) from Europe and 384 (49) from Canada. Throw in an expected 764 (with an unknown number of Signature models) from China, and you get to a solid batch of preorders for the upcoming all-electric, AWD-only Model X. Over 13,000, in fact. TMC acknowledges that this number is higher than the expected real number of preorders because anyone who upgraded from the standard production version to a signature model gets counted twice in the system that TMC is using, and cancellations are not factored in. We would not be surprised in the least if there are already over 10,000 people lined up for a Model X. It will be the first EV of its size on the market (aside from the Toyota RAV4 EV, which is only available in limited numbers) and it carries the Tesla cache. After all, Tesla sold over 20,000 Model S EVs in the US last year, so we know the company can make a popular EV. Lastly, Tesla got $40 million worth of preorders - that is, around 500 units - in the first four days that the CUV was available for deposits back in 2012. Since Tesla isn't talking, we'll say 12,000 is a reasonable guess.

Governor Rick Perry backs bid for Tesla Stores in Texas

It's funny how the prospect of a $5-billion investment in a state has the ability to focus minds. Take Texas, for example. The Lone Star State has long had laws prohibiting automakers from selling directly to consumers, even if the manufacturer didn't already sell through franchise dealerships. Last year, a bill went to the legislature that would have allowed Tesla Motors to sell directly to its customers, but despite entreaties and a visit from CEO Elon Musk, lawmakers didn't pass it. Sure, Texans can still buy the a Model S, but the process is a bit cumbersome. With the prospect of an expensive battery gigafactory and the jobs it would bring, however, Texas Governor Rick Perry taken to the airwaves cable news outlet Fox Business to make his supportive position known. To be fair, the one-time Republican Presidential hopeful has been in favor of Tesla's sales model for some time. The difference now is he is being proactively vocal about it. Appearing on Opening Bell with Maria Bartiromo, Perry spent close to eight minutes pitching a new approach to dealership laws in his state, at one point referring to the traditional dealer model as "antiquated" and encouraging legislators to have an "open and thoughtful" conversation and decide whether or not they want to lead the country when it comes to manufacturing. If you think that he has become warm and fuzzy about environmental issues, Perry reminds us after a brief discussion on 2014 and 2016 elections – yes, he may run again – that he has no qualms about continuing to rely on fossil fuels, stating that he thinks the most important thing the federal government can do to impact the economy right now is to "say yes" to the Keystone XL pipeline. You can view the segment in its entirety be simply scrolling below.

Bosch, Daimler say Tesla's Supercharger strategy a disservice to EVs

Here's a classic pot-kettle-black story. Daimler, which has a partnership with Tesla, is calling the EV automaker out for its Supercharger stations that - at this point - only work with Tesla vehicles. Daimler, along with supplier Bosch, is saying that there should be compatible standards in the EV industry. Tesla has big plans to install Supercharger throughout Germany (and Europe), but Daimler isn't singing praises. Daimler's research and design chief, Thomas Weber told Automobilwoche that, "The future [of an electric charging infrastructure] lies in standardization. As with gas stations, we need a charging system for all manufacturers, not least because it reduces the cost of the infrastructure, but it is also more convenient for customers." That's true as far as it goes. The irony here, of course, is that Daimler and its partners chose to develop a new DC fast charging system, the SAE Combo system, despite the fact that another standard (CHAdeMO) was already widely available. The SAE Combo team said when the technology was unveiled that it, "will optimize customer ease of use and will accelerate more affordable deployment of electrified vehicles and charging infrastructure," even though there are thousands of CHAdeMO stations in operation today and only a handful of SAE units.

This is what it takes to make the world's most expensive Tesla Model S

New Tesla or condo? That's one question you may come up with when you see this video from T Sportline that shows a Model S with enough extras to jack its price up to $205,820. Al & Ed's Autosound of West Hollywood, CA, which has a history of such things, did the honors. So here's the recipe. You start witt the $85,900 base price for the 85 kilowatt-hour Model S. That pricetag jumps to $123,770 with goodies such as the "performance plus" set-up (including fiber spoiler and red brake calipers) for a tidy $6,500, "smart air" suspension ($2,250), "tech package" ($3,750), ultra high-fidelity sound system ($2,500), panoramic sunroof ($2,500) and 21-inch grey turbine wheels ($4,500). And then the fun really starts. For instance, those wheels get upgraded to "GhostGold" forged wheels for $7,500, "exterior 3M change wrap" runs $6,000, carbon-fiber body kit goes for $5,250 and the "audiophile upgrade" costs $9,500. Finally, get a load of the "bespoke" made-to-order interior upholstery. That'll run $25,000. And before you know it, you have a mean green machine that's almost twice as expensive as Justin Bieber's chrome Fisker Karma. And from a solvent company, no less. Al & Ed's is no stranger to pushing Tesla EVs way out into the proverbial high-rent district. The team used the 2009 Los Angeles Auto Show to show off a Tesla Roadster with about $50,000 worth of goodies were added. Earlier that year, they customized another Roadster to include, among other things, Mercedes-Benz leather. We've got archive coverage of those cars but we expect you'll be more interested in the new video from T Sportline of the swanky Model S below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.