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Amusing Tesla fan-made commercial gives Nozzie the EV blues

Fri, May 2 2014

One thing you can say about Tesla Motors enthusiasts, they certainly seem a creative bunch of brand boosters. Since the California automaker started selling its electric vehicles, fan-made commercials have been plugging an advertising void – the company famously has yet to make a spot of its own for broadcast. Now, there's a new one. It seems that, in a world where liquid fuel is no longer as necessary as it once was, one particular gas pump nozzle has developed a bad case of the sads. In this epic production that clocks in at less than a minute-and-a-half, we ride an emotional roller coaster from lost relevance to possible redemption as "Nozzie" tries to find his/her way in this new, confusing landscape. Directed by Greg Bradley under the auspices of Ajar Pictures, the amusing ad is apparently a spec commercial, meaning that it was produced in hopes of helping those involved land a paid gig. It might work. The piece has caught Tesla's Twitter attention and we think you'll probably enjoy it also. We certainly laughed and cried, and it was better than Cats. Scroll down to see what we mean. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Someone in SF is exposing the wild 'Truth' about Tesla, and it includes 'anal itching' [w/video]

Fri, May 2 2014

We'd like to give our heartfelt thanks to Ryan Block, former editor of Autoblog sister site Engadget, for sharing on Twitter one of the wackiest bits of anti-Tesla writings we've every come across. This is well beyond the anti-Tesla rage that once dominated conservative media coverage – it steps fully into tinfoil hat territory. We're not doctors, but perhaps someone needs lithium in its pharmaceutical form. Did you know, for example, that, "By driving a Tesla, you are involved in organized crime"? Or that, "By driving a Tesla, you are saying you have no morals"? Or even that, "By driving a Tesla, you are supporting spying?" Yes, friends, all this and more is explained (somewhat) in a small-font pamphlet that Block found, photographed and put up on Twitter yesterday. According to Block, the flyers have been distributed around San Francisco, being left anonymously on the windshields of parked Teslas. We can't quite follow all of the logic thrown together here, but it appears that someone is mad at the electric vehicle manufacturer for its ties to the government, Google and the media. Then there's this: "Psychographic, demographic and marketing studies have been published showing that Tesla drivers have a higher-than-average inclination towards drugs, strange sexual behavior and risk." We don't know if Tesla drivers are as extreme as all that, but there was at least one Model S driver who was recently spotted doing some odd moves in and out of his sunroof (see video below). Did we mention that Model S seats are known to cause "anal itching"? Maybe it's all part of the conspiracy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tesla making plans for Gigafactory in at least two states

Tue, Apr 29 2014

Ever since February, when Tesla officially announced that it would build a gigafactory to make the incredible number of lithium-ion batteries it expects to need to power its electric vehicles, we thought it would be located in one of four states. Those four states – Texas, Arizona, New Mexico and Nevada – have been lobbying the automaker ever since, hoping to hear that the new, $5-billion plant and its 6,500 jobs would set up shop within its borders. Turns out, two of them might get some good news soon. "We want to minimize the risk timing for the gigafactory to get up and running" – Elon Musk CEO Elon Musk said Tesla will announce locations in "at least two" states where it could build the gigafactory, according to Bloomberg. He said, "What we're going to do is move forward with more than one state, at least two, all the way to breaking ground, just in case there's last-minute issues. The number one thing is we want to minimize the risk timing for the gigafactory to get up and running." This isn't to say that Tesla will actually build two gigafactories (at least, not yet, but Musk hinted there may come a day when the automaker will need a second one), just that it is going to make sure there is no hiccup in the supply of lower-cost battery packs for the upcoming lower-cost Tesla EV, sometimes referred to as the Model E. The gigafactory is expected to not only produce more li-ion cells than were made globally in 2013 but also to reduce the cost of the overall pack by 30 percent, setting the stage for the $35,000 Tesla EV (estimated) to appear.

Is Tesla building a new skunkworks facility in Lathrop, California?

Mon, Apr 28 2014

Tesla Motors has a secret. The California automaker has leased, and is now renovating, a 431,000-square foot former Daimler-Chrysler distribution facility in Lathrop, CA, but is not saying exactly what it will be using the space for. At least, not yet. About an hour's drive east from its Fremont, CA factory, the property is located just off the north-to-south Interstate 5 (I-5) and has extra acreage to expand the building by another 124,980 sq-ft, if needed. Designed to handle a lot of shipping in and out, one side of the structure is gifted with 32 truck docking bays. With no official word on the type of activities that are planned for the facility, it is only natural that we would want to speculate a bit. There is one clue out there that can aid our hypothesizing. The job section of the company's website lists a number of openings that would indicate manufacturing of some sort is intended for the space. We'll go ahead and rule out serial vehicle production, since the Fremont space still has ample room for that activity to handle the upcoming Model X and the more affordable future vehicle. It's far too small to be a battery gigafactory, so could it be instead a kilofactory ? Probably not. Of course, it could just be a new site for producing components for the Fremont production lines, but that doesn't sound nearly as exciting. It also doesn't seem to be worthy of secrecy. The coolest – though not necessarily most accurate – thing we can come up with is a skunkworks. A secret lair where new concepts are conceived and developed away from the prying eyes of the public. Yeah, we'll go with that. When we contacted Tesla for clues about the facility's purpose we got a boilerplate response, though interestingly, they might have thrown us another mysterious bone in the process. And we quote, "Tesla is continuing to invest and create jobs in California as part of our ongoing infrastructure expansion. In the last two months, we have signed leases for more than 625,000 square feet of Californian real estate, independent of sales and service centers. These recent investments reinforce our commitment to California and will help us continue to bring compelling electric vehicles to market at affordable prices." With a 194,00-sq ft discrepancy between the known Lathrop acquisition and the numbers given by the automaker, it seems that may be yet another decent-sized unknown building in the mix.

EPA says automakers ahead of schedule for 54.5 MPG by 2025

Sat, Apr 26 2014

Remember, the target is 54.5 miles per gallon by 2025. Today, the CAFE level is a little over 30. How we get from here to there is something the US Environmental Protection Agency (EPA) is monitoring closely. Thus, the EPA just released an annual flash report on how the auto industry is progressing towards meeting the nation's fuel economy goals. Overall, the industry is doing almost 10 grams per mile (equivalent) better than the rules require. The good news is that the industry is a bit ahead of schedule. In the report (see page iii), the EPA breaks things down by automaker based only on MY12 numbers. Tesla is at the top of the list (which is ranked by over-compliance with 2012MY CO2 standards), but for our money, the real leader is Toyota. The Japanese automaker built the second-highest number of vehicles (2,020,248, after General Motors' 2,364,374) but racked up the most net 2012 over-compliance credits (13,163,009 metric tons). That's an average of over 6.5 metric tons per vehicle. The next closest is Honda, with just over five metric tons of credits per vehicle. Given the MPG fiasco with Hyundai and Kia, the EPA says, "we are excluding Hyundai and Kia data because of the ongoing investigation into their testing methods," but overall, the rest of the industry has credits worth 25,053,168 metric tons of CO2, which means it's doing almost 10 grams per mile (equivalent) better than the rules require. Go team. For now, the numbers in this report (and there are a lot more of them – get the 59-page PDF for yourself here), can't really be used to understand everything from the first year of the new CAFE program. The EPA writes, "Because the program allows credits and deficits to be carried into future years, at the close of the 2012 model year no manufacturer is considered to be out of compliance with the program. ... Compliance with the 2012 model year standards can't be fully assessed until the end of the 2015 model year." There are a more interesting tidbits in the report, such as the fact that Fisker produced 1,415 model year 2012 vehicles, Tesla made 2,952. Remember, too, that CAFE numbers don't equal the fuel economy you see in your daily drives. In the real world, the 54.5 CAFE level will be about 40 mpg, and the average fuel economy today is around 25 mpg, so we have a ways to go, no matter how you measure it. EPA Report: Data Show Automakers on Track in meeting Greenhouse Gas Standards WASHINGTON – Today, the U.S.

Tesla's Musk Paid $70,000 Salary In 2013

Fri, Apr 25 2014

Tesla Motors CEO Elon Musk was paid just under $70,000 in 2013. But he could be in line for much, much more. According to a Tesla filing with regulators Thursday, Musk made a base salary of $33,280 in 2013. That was the minimum he was required to make under California law. He got an additional $36,709 in company bonuses. Tesla says Musk, the billionaire founder of PayPal and rocket-building company SpaceEx, only accepts $1 and returns the rest to the company. Musk could someday rake in much more from the company he helped found in 2003. Under a compensation package approved in 2012, Musk was awarded options to buy nearly 5.3 million shares of Tesla stock at $31.17 each. The stock closed Thursday at $207.86, making those shares worth about $900 million. The plan is supposed to compensate Musk over a 10-year period, but only if the company meets performance goals. Musk can't exercise all the shares, for example, unless Tesla's shares reach a total value of $43.2 billion. The company's shares are currently worth $25.6 billion. Musk would also have to meet milestones for production of Tesla's planned Model X electric SUV and its Generation Three vehicle, which will cost around $35,000. Right now, Tesla only makes the Model S sedan, which starts at $70,000. Tesla said in its filing that some incremental stock value goals have been achieved, but the operational milestones, while probable, have not been reached, so none of Musk's shares have vested. Related Gallery Tesla Model S Wins Coveted 'Car Of The Year' Awards

FTC officials question 'bad policy' that stops Tesla's direct sales

Fri, Apr 25 2014

It looks like Elon Musk has a new group of allies over at the Federal Trade Commission. Writing on the FTC blog, three high-level FTC officials came out against the "protectionist" network of laws in the US that govern automotive dealers and prevent, in some cases, Tesla Motors from selling its cars directly to customers. They called the rules, "bad policy for a number of reasons." They write: [The legal] protections expanded until in many states they included outright bans on the sale of new cars by anyone other than a dealer-specifically, an auto manufacturer. Instead of "protecting," these state laws became "protectionist," perpetuating one way of selling cars-the independent car dealer. The post is not a call to arms, but more of a position statement co-authored by Andy Gavil (director of the Office of Policy Planning), Debbie Feinstein (director of the Bureau of Competition), and Marty Gaynor (director of the Bureau of Economics). "The collective [cost] impact of [the state-by-state battles] is one of the major concerns here. [Tesla is] just trying to sell their cars" – Andy Gavin Gavil told AutoblogGreen that the main goal was to bring attention to the issue, which the post has certainly done. There are so many of state fights going on, he said, that this was a way to reach a lot of people at once. "We've been watching this for months," he said. "It's very clearly a state-by-state battle. We are concerned about Tesla litigating state-by-state. The collective [cost] impact of that is one of the major concerns here. They're just trying to sell their cars. The way the industry is reacting shows that it's about more than that." Gavil wouldn't go so far as to say that there should be new national rules – it's up to Congress to do that, he said - but he has also been looking at the taxi industry and the upstarts like Lyft and Uber. The competition angle sometimes doesn't get the attention it deserves, he said. "If there's a more open debate about it, that can only be a good thing." One of the groups opposed to Tesla's direct sales is the National Automobile Dealers Association (NADA), which represents 16,000 new car and truck dealerships with about 32,000 domestic and international franchises.

Woz pranks the Internet with 'his' Tesla Model X

Thu, Apr 24 2014

This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. People pay attention to Steve Wozniak. People pay attention to Tesla Motors. Put the two together, with the bonus of a not-yet-available Model X, and you've got the makings of Twitter gold. This was proven yesterday, when Woz Tweeted a picture of himself with what he said was "our new Tesla!" Excited admirers offered their congratulations and wanted to see the cool Falcon doors in action. But it was all a dream too sweet. The Model X, after all, isn't due until the end of the year and even an Apple co-founder can't bend time that much. Tech editor at The Street Chris Ciaccia popped the bubble with this Tweeted explanation: "Despite @stevewoz tweeting a pic of him w/the Model X, not his new car. Just a photo op with the display model at that charging station." So, really, "Woz's" Model X could belong to anyone who wants to go to wherever the display model is located and snap a picture. We would not be surprised, though, if Woz is one of the 12,000 (guesstimated) pre-orders for the Model X. The all-wheel drive, all-electric CUV can hit 60 miles per hour in under five seconds thanks to a powertrain similar to the one in the Model S. Like the popular S, the X will come with either a 60- or 85-kWh battery. You can see the Falcon doors move up and down, digitally, here.

Could Tesla build EVs in China as soon as 2017?

Thu, Apr 24 2014

A 25-percent import tariff can certainly make an automaker take notice (to wit: Toyota). In Tesla's case, that means getting production capabilities on the ground in China as soon as possible. According to Bloomberg News, that could mean 2017. Or maybe not. Bloomberg, citing comments by Tesla chief Elon Musk made at Beijing's Geekpark Conference earlier this week, said the California-based maker of the Model S electric sedan may start making vehicles in China as soon as 2017 or 2018. Musk also envisions a substantial charging network throughout cities such as Beijing and Shanghai and obviously thinks the current Chinese resistance to plug-in vehicles will pass. The California-based automaker delivered its first nine Model S EVs in China this week. Of course, Musk has a way with hyperbole, and when contacted by AutoblogGreen, a company representative toned down such a timeframe. "We hope that local production in China is in Tesla's future so that we can manufacture our vehicles where they are sold," wrote Tesla spokeswoman Liz Jarvis-Shean in an e-mail to AutoblogGreen. "We aren't likely to produce cars in China within the next three to four years, however, nor are we currently in any serious discussions to do so." By making cars in China, Tesla, which opened a showroom in Beijing late last year, would avoid the 25 percent import tax China enforces on foreign-made vehicles. As it is, Tesla is pricing the 85-kilowatt hour version of the Model S at about $118,000 in China. That's about $47,000 higher than the US base price, but it's actually kind of "aggressive." Musk has said Tesla will sell as many as 5,000 vehicles in China this year, while Tesla executives have said they expect China to account for a third of Tesla's global sales this year and as much as half next year. Tesla sold about 22,300 vehicles in the US last year. Tesla has also started leasing the Model S in Switzerland for roughly $750 a month. Read more details in the press release below. Tesla and Sixt Leasing Announce Strategic Partnership in Switzerland ZURICH, April 22, 2014 /PRNewswire/ -- Swiss Customers Can Drive Model S for About CHF 660 per month, After Fuel and Tax Savings in Multiple Cantons Leasing Offer Includes Annual Service Performed by Tesla Tesla today announced an expansion of its strategic relationship with Sixt Leasing. Now Model S customers in Switzerland, as well as Germany, can benefit from compelling lease offers from Sixt Leasing.

Epic Electric American Road Trip goes 12,000 miles on EV power

Tue, Apr 22 2014

Twenty-seven states. 12,000 miles. Zero gasoline. Those are the headline numbers for the "Epic Electric American Road Trip" that ended in Venica, CA today, just in time for Earth Day. Norman Hajjar, the managing director of Recargo's driver research division, PlugInsights, made the journey in a stock Tesla Model S both as a way to draw attention to electric vehicles (he's trying to get Guinness World Record to verify that this was the longest vehicle journey ever taken using 100 percent electric power) and to show that long-distance road trips are possible even with today's charging infrastructure. This was certainly a trip for an EV diehard, since it was made up of 109 hours of charging and 213 hours of driving. That leads to the second part of Hajjar's reason for driving criss-cross across the US: to "draw attention to needs for further improvement." You can relive the journey over at Plugshare or on Twitter. World Record-Breaking Electric Vehicle Journey Crosses Finish Line "Epic Electric American Road Trip" marks the longest ever journey made with zero fuel costs VENICE, Calif., April 21, 2014 /PRNewswire/ -- Today marks the completion of the record-setting Epic Electric American Road Trip, a 24-day, 12,183-mile battery-powered journey sponsored by electric vehicle (EV) software and information services company Recargo Inc. The trip is seeking Guinness World Record verification for longest vehicle journey ever taken using 100% electric power, and served to emphasize the possibilities of the nation's current electric vehicle charging infrastructure. Norman Hajjar, Managing Director of Recargo's driver research division, PlugInsights, crossed the finish line in a stock Tesla Model S sedan. At the trip's end, Norman has ventured across a 27-state route spanning the four corners of the lower 48 states: Washington, Maine, Florida, and California, ending at Recargo's offices in Venice, California. Hajjar took advantage of Tesla's newly built, proprietary string of cross-country "Supercharger" stations, in order to make the coast-to-coast electric venture. "We wanted to illustrate what's possible with the nation's charging infrastructure, and draw attention to needs for further improvement," said Norman Hajjar. "The plausibility of a mass switch to EV usage in America simply can't be separated from the need for a robust fast-charging network. I've traveled over 12,000 miles in under 3.5 weeks.