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Morgan Stanley predicts radical auto industry consolidation

Sun, 30 Mar 2014

A lack of technological foresight and changing economic conditions may bring dramatic consolidation to the auto industry in the next 15 to 20 years. Industry analyst Adam Jonas at Morgan Stanley believes that the number of major automakers could go from around 30 today to as few as 6 in that time. However, a catastrophe is avoidable.
Jonas' argument is that the world has more automakers than it can sustain. He contends that too many of them are more focused on next year's models than attempting to adapt to technological change. Without looking forward, they won't survive.
Tesla might be the lighthouse leading automakers away from the rocks. While still quite small, it has disrupted the status quo and shown that there's more than one way to prepare for new innovations. "With proper execution, Detroit may thank Tesla Motors for being that stiff board in the back of the head right when they needed it," said Jonas to The Detroit News.

Here's how buying a Tesla Model S works in China

Thu, Mar 27 2014

When it comes to selling and delivering the California-made Tesla electric vehicles in China, we know there's a bit of a time difference. And that difference may be more a matter of months than hours as the California-based electric vehicle maker prepares to start sales in the world's most populous country, Forbes says. Not that it makes Tesla any less confident about its prospects there. Tesla's first showroom in China opened in Beijing in early November and a service center popped up about 13 miles away from there. The company is asking for an upfront $2,400 deposit on its Model S sedans and another $19,500 deposit after customization is complete. Foggier, though is the estimated delivery time, which for vehicles ordered this month can range from July to October, depending on who's doing the estimating, according to Forbes. Tesla representatives didn't respond to our request for clarification but you can get more details in Forbes. Still, Tesla executives have said they expect for China to account for about a third of global sales this year and as much as half in 2015, which could mean about 25,000 vehicles purchased in the country. All this despite the fact that Tesla, like other automakers, has upped the price of its cars for China compared to the levels in other countries. Tesla in January set a base price for the 85-kilowatt-hour Model S of more than $120,000 (depending on the exchange rate) in China. The company says that the price could have been higher, but it wanted to set a fair price.

Does Tesla really have 12,000 Model X preorders?

Thu, Mar 27 2014

The Tesla Model X is not due until the end of the year, but the preorders apparently continue to rush in. While there has been no official statement - we've asked, but Tesla declined to comment - a set of crowdsourced numbers over at the Tesla Motors Club (TMC) adds up to over 12,00 people excitedly awaiting a new EV. Since Tesla isn't talking, we'll say 12,000 is a reasonable guess. TMC used reservation numbers submitted by people in the queue to come up with 12,000. That number breaks down to 9,900 Model X orders from the US (around 1,350 of them the Signature Series), another 1,916 (202) from Europe and 384 (49) from Canada. Throw in an expected 764 (with an unknown number of Signature models) from China, and you get to a solid batch of preorders for the upcoming all-electric, AWD-only Model X. Over 13,000, in fact. TMC acknowledges that this number is higher than the expected real number of preorders because anyone who upgraded from the standard production version to a signature model gets counted twice in the system that TMC is using, and cancellations are not factored in. We would not be surprised in the least if there are already over 10,000 people lined up for a Model X. It will be the first EV of its size on the market (aside from the Toyota RAV4 EV, which is only available in limited numbers) and it carries the Tesla cache. After all, Tesla sold over 20,000 Model S EVs in the US last year, so we know the company can make a popular EV. Lastly, Tesla got $40 million worth of preorders - that is, around 500 units - in the first four days that the CUV was available for deposits back in 2012. Since Tesla isn't talking, we'll say 12,000 is a reasonable guess.

Governor Rick Perry backs bid for Tesla Stores in Texas

Wed, Mar 26 2014

It's funny how the prospect of a $5-billion investment in a state has the ability to focus minds. Take Texas, for example. The Lone Star State has long had laws prohibiting automakers from selling directly to consumers, even if the manufacturer didn't already sell through franchise dealerships. Last year, a bill went to the legislature that would have allowed Tesla Motors to sell directly to its customers, but despite entreaties and a visit from CEO Elon Musk, lawmakers didn't pass it. Sure, Texans can still buy the a Model S, but the process is a bit cumbersome. With the prospect of an expensive battery gigafactory and the jobs it would bring, however, Texas Governor Rick Perry taken to the airwaves cable news outlet Fox Business to make his supportive position known. To be fair, the one-time Republican Presidential hopeful has been in favor of Tesla's sales model for some time. The difference now is he is being proactively vocal about it. Appearing on Opening Bell with Maria Bartiromo, Perry spent close to eight minutes pitching a new approach to dealership laws in his state, at one point referring to the traditional dealer model as "antiquated" and encouraging legislators to have an "open and thoughtful" conversation and decide whether or not they want to lead the country when it comes to manufacturing. If you think that he has become warm and fuzzy about environmental issues, Perry reminds us after a brief discussion on 2014 and 2016 elections – yes, he may run again – that he has no qualms about continuing to rely on fossil fuels, stating that he thinks the most important thing the federal government can do to impact the economy right now is to "say yes" to the Keystone XL pipeline. You can view the segment in its entirety be simply scrolling below.

Bosch, Daimler say Tesla's Supercharger strategy a disservice to EVs

Tue, Mar 25 2014

Here's a classic pot-kettle-black story. Daimler, which has a partnership with Tesla, is calling the EV automaker out for its Supercharger stations that - at this point - only work with Tesla vehicles. Daimler, along with supplier Bosch, is saying that there should be compatible standards in the EV industry. Tesla has big plans to install Supercharger throughout Germany (and Europe), but Daimler isn't singing praises. Daimler's research and design chief, Thomas Weber told Automobilwoche that, "The future [of an electric charging infrastructure] lies in standardization. As with gas stations, we need a charging system for all manufacturers, not least because it reduces the cost of the infrastructure, but it is also more convenient for customers." That's true as far as it goes. The irony here, of course, is that Daimler and its partners chose to develop a new DC fast charging system, the SAE Combo system, despite the fact that another standard (CHAdeMO) was already widely available. The SAE Combo team said when the technology was unveiled that it, "will optimize customer ease of use and will accelerate more affordable deployment of electrified vehicles and charging infrastructure," even though there are thousands of CHAdeMO stations in operation today and only a handful of SAE units.

This is what it takes to make the world's most expensive Tesla Model S

Sun, Mar 23 2014

New Tesla or condo? That's one question you may come up with when you see this video from T Sportline that shows a Model S with enough extras to jack its price up to $205,820. Al & Ed's Autosound of West Hollywood, CA, which has a history of such things, did the honors. So here's the recipe. You start witt the $85,900 base price for the 85 kilowatt-hour Model S. That pricetag jumps to $123,770 with goodies such as the "performance plus" set-up (including fiber spoiler and red brake calipers) for a tidy $6,500, "smart air" suspension ($2,250), "tech package" ($3,750), ultra high-fidelity sound system ($2,500), panoramic sunroof ($2,500) and 21-inch grey turbine wheels ($4,500). And then the fun really starts. For instance, those wheels get upgraded to "GhostGold" forged wheels for $7,500, "exterior 3M change wrap" runs $6,000, carbon-fiber body kit goes for $5,250 and the "audiophile upgrade" costs $9,500. Finally, get a load of the "bespoke" made-to-order interior upholstery. That'll run $25,000. And before you know it, you have a mean green machine that's almost twice as expensive as Justin Bieber's chrome Fisker Karma. And from a solvent company, no less. Al & Ed's is no stranger to pushing Tesla EVs way out into the proverbial high-rent district. The team used the 2009 Los Angeles Auto Show to show off a Tesla Roadster with about $50,000 worth of goodies were added. Earlier that year, they customized another Roadster to include, among other things, Mercedes-Benz leather. We've got archive coverage of those cars but we expect you'll be more interested in the new video from T Sportline of the swanky Model S below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tesla drops Model S prices in Europe due to strengthening euro [UPDATE]

Fri, Mar 21 2014

Tesla Motors has been thinking about European Model S sales for years, but things haven't always gone as planned. While sales have been brisk in Norway, the car is less popular in places like Germany, where sales have been slow - less than 100 units sold in the first two months - according to Inside EVs, which prompted the introduction of a special Autobahn package. To reverse the trend, Tesla is putting on its finest plaid polyester suit and is slashing prices like they're going out of style. Yes, we know Tesla doesn't have traditional dealerships and the whole suit thing is an old stereotype, but sometimes you just gotta run with it. Tesla PR in America hasn't responded to our request for confirmation (see update below), but online sources show the drops are fairly substantial. In Germany, for example, Tesla has dropped almost 7,000 euros ($9,700 US at today's exchange rate) off the price, down to 65,300 euros ($90,600), while in Holland, the new price is down 4,000 ($5,500) euros to 66,200 ($91,900). No reason was given for these drops, but we can't help but suspect that demand isn't too strong at the moment. To help increase sales, Tesla recently announced an expansion of its Supercharger network on the continent. The price of the Model S has not dropped in the US, where the base model starts at $69,900 before incentives. *UPDATE: Tesla's director of global communications, Elizabeth Jarvis-Shean, said that our speculation that demand is low is "simply incorrect." She added: "Changes were made two months ago to all the base prices of Model S across our markets in the Euro-zone due to the strengthening of the Euro. We continuously evaluate currency fluctuations to be able to offer our customers the best price for Model S. Prolonged currency exchange rate fluctuations are the reason for the adjustment of the base pricing of the car."

How four states are trying to woo Tesla Motors' gigafactory

Fri, Mar 21 2014

And they're off! Arizona, Nevada, New Mexico and Texas are all in the running for Tesla Motors' gigafactory, USA Today says. And the politicians are already talking big, which is the operative word for a factory that could cost $5 billion, require 1,000 acres, take up 10 million square feet and support 6,500 jobs. Oh, and build battery packs for a half-million EVs a year. New Mexico Gov. Susana Martinez earlier this week said the state was considering a special legislative session to work up an economic package for a possible Tesla factory. The governor is playing up how the state recently cut corporate tax rates and says New Mexico's in talks with the electric-vehicle maker, though she's hush-hush about the details, the Albuquerque Journal says. Meanwhile, Arizona this week proposed a bill that would allow Tesla (which has a showroom in Scottsdale) to sell its vehicles in the state without a third-party dealership network. There are politicians claiming such a law wouldn't be a carrot of sorts to lure the company's new battery plant, according to AZ Central, to which we say "yeah, sure." The bill, which would need Arizona Senate approval, would put the state diametrically opposite Texas, which has been the most steadfast about retaining the age-old third-party dealer system that Tesla's been trying to subvert. Taking it one step further, Tucson Mayor Jonathan Rothschild said the city has identified a suitable site and is willing to pony up tax incentives over and above what the state will offer, according to the Arizona Daily Star. And Nevada? Well, it has Vegas. Of course, Tesla itself has encouraged a bit of March Madness-style guesswork by posting a forum on its website in which readers and writers can hypothesize on where the factory will end up. Stay tuned.

Google CEO Larry Page says his billions should go to Elon Musk

Fri, Mar 21 2014

When you have basically all the money in the world, it can be tough to spend it all. It will be even tougher to spend when you're dead. If you're Google CEO and co-founder Larry Page, though, you already know how you want your money to live on after you're gone: support innovators like Tesla CEO Elon Musk. That's what Page said at the TED conference in Vancouver, Canada this week, anyway, adding that the already-wealthy Musk is worthy of the Page billions because he's one of the people who can change the world. Page said: He wants to go to Mars. That's a worthy goal. We have a lot of employees at Google who've become pretty wealthy. You're working because you want to change the world and make it better; if the company you work for is worthy of your time, why not your money as well? We just don't think about that. I'd like for us to help out more than we are. On top of Tesla, Musk also runs SpaceX and Solar City. Tesla said in a statement to Automotive News that, "[Musk] is honored by Larry's comments and very much admires what he has accomplished with Google."

Why dealerships should embrace Tesla's direct sales competition

Thu, Mar 20 2014

National and regional dealership associations have it in for Tesla Motors. For the past few years the organizations have been pushing lawmakers – to whom, it bears mentioning, they have made generous financial contributions – for legislation that would make it difficult for the Californian automaker to continue with its direct-to-consumer, company-store sales model. This is, of course, in addition to laws already on the books which make it illegal for manufacturers engaged with existing independent dealership networks to operate their own retail locations. As you may have heard, the dealers have recently had success in New Jersey and, previously, in Texas. Arizona passed a law in 2000 that forbids manufacturers from obtaining a dealer's license, completing the triad of states which now restrict sales from Tesla stores. Meanwhile, the company has had some amount of success pushing back against these efforts in Massachusetts, Ohio, New York and North Carolina. It is a constant battle, though, even in most of those locales. Direct sales are key to Tesla's success. Direct sales are key to Tesla's success. It's a big part of how the company managed to move from a simple start up to something of an American automotive phenomenon. While CEO Elon Musk likes to say that it uses this method because selling an electric car would somehow be a conflict of interest for dealerships that also sell conventionally- powered vehicles, there is really a lot more to it than that, and it's wrapped around the customer experience. You can sit at home in your pajamas and configure exactly which color and options you want for your Model S over the Internet, send an electronic payment and have that exact car arrive at your door some weeks later. The company stores are an outgrowth of that concept, but allow you to see physical samples of the colors and materials involved, take a test drive and interface with a friendly human who can immediately answer any questions you might have, as well as facilitate financial transactions. You still get the exact car that you order. Having company-owned stores lets Tesla keep complete control of its entire retail network and therefore, the buying experience. Staff aren't paid by commission and are encouraged to be truly customer-focused.