Tesla MODEL S Long Range, page #28

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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Tesla begins selling in China, despite lack of formal company name

Car buyers in China can now start shopping for a new Tesla Model S. Only problem is, the California-based automaker doesn't seem to have hammered down a brand name for that market. According to Reuters, Tesla is still dealing with a trademark squatter for "Tesla" (or "Te Si La"), so in the meantime, it is a brand without a name.
Tesla has launched a website in China under the Tousule name, but it doesn't appear that will be the official nomenclature for cars sold in China. According to the report, a Tesla salesman in Beijing doesn't know when - or even if - Tesla plans to come up with a Chinese name for its brand. We reached out to Tesla for a comment on the matter, but we've yet to receive any response regarding this ongoing situation in China.

California grants Tesla $34.7 million tax break to boost production

Tesla Motors' plans to expand just got a big boost, as the state of California has announced it will give the Palo Alto-based company a $34.7 million tax break to increase its production capacity. The EV manufacturer is being given a pass on sales and use taxes on up to $415 million worth of equipment, according to a report on the San Francisco Chronicle's website.
Tesla is currently on track to produce 21,500 cars, although the planned expansion should more than double that capacity to 56,500 units, adding 112 jobs at Tesla's Fremont factory. "I'm pleased we could take this action to encourage Tesla to expand its electric vehicle production in California, which will create green jobs and improve our air quality," State Treasurer Bill Lockyer said. The state estimates that between the additional jobs and (hoped for) increase in sales, it will recoup the costs of the tax break in more taxes.

Tesla not bought with Bitcoin currency after all?

The story we posted about a dealership accepting Bitcoins as payment for a Tesla Model S is reportedly only partially true. Lamborghini Newport Beach instead used BitPay to exchange the electronic currency for US dollars before completing the sale, according to "Squawk on the Street" on CNBC.
"We found out that by using a little program that Bitcoin uses, which is actually BitPay, we would have received US dollars," Pietro Frigerio, general manager of the dealership, says in the interview. "It's like if you come into the dealership and you want to buy a Lamborghini using gold bars, we would not accept it. So you'd go out, exchange it, and you'd come back to us. That was how it worked [with the Tesla and the Bitcoins]."
Frigerio says that the dealership doesn't accept Bitcoin as a currency and only accepts US dollars as payment for its vehicles. That said, we wouldn't be surprised if using BitPay to turn Bitcoins into US dollars for the used Model S purchase was actually easier than going through a more traditional financial establishment. Head over to CNBC to check out the "Squawk on the Street" interview with more details.

Ohio Senate strips anti-Tesla amendment from bill

Tesla's strategy to sell cars, such as the Model S, through manufacturer-owned retail stores has rubbed traditional franchise auto dealerships the wrong way. The battle between Tesla and the Ohio Auto Dealers Association heated up quickly over the past week because a proposed amendment to an Ohio road-maintenance worker safety bill (Senate Bill 137) threatened to ban Tesla stores in Ohio. The automaker asked for help from its supporters to fight the amendment, and on Tuesday all 12 members of the Ohio senate passed the bill without it, Transport Evolved reports.
After the vote, Tesla sent out an e-mail to its supporters thanking them for their help, which you can read below:
Dear Tesla Advocate,

Tesla says Germany concludes Model S fire probe without further action

It was the perfect storm: three Model S fires in six weeks were enough for the National Highway Traffic Safety Administration (NHTSA) to start an investigation into the two US fires in mid-November, but as it turns out, the German government was paying attention too. According to Tesla, Germany's Kraftfahrt-Bundesamt (KBA), or Federal Motor Transport Authority, already has completed an investigation into the two US fires and the one in Mexico, found no manufacturer-related defects and will not take further measures.
According to a statement issued by Tesla, the automaker says it was contacted by the KBA about the post-crash fires, and it "provided the KBA with data and additional information regarding each of these incidents." The KBA subsequently sent a letter in German to Tesla saying the investigation was complete and that no manufacturer-related defects could be found. (Take a look at the letter here.)

Tesla Model S tops Consumer Reports annual satisfaction ratings [w/video]

Despite all the bad recent publicity for Tesla, it would appear that its Model S customers remain the happiest of any automaker - or at the very least, they're just likely to respond as such in satisfaction surveys. For its just-released annual owner satisfaction report, Consumer Reports surveyed more than 600 Model S owners, which resulted in the all-electric hatchback receiving a top score of 99 out of 100.
These results come from surveys that are sent out to current vehicle owners asking them "Considering all factors (price, performance, reliability, comfort, enjoyment, etc.), would you get this car if you had it to do all over again?" and the scores are assessed based on how many respondents answer "definitely yes." The Tesla's impressive 99-percent satisfaction rates the highest among all of this year's responses, with the Porsche Boxster was a close second with 95 percent. Other class-leading standouts include the Subaru Forester, Mazda6, Volkswagen Golf TDI and Dodge Charger, which were each the top vehicle in their respective classes with 85-percent satisfaction rates.
The full press release is posted below along with a video detailing the institute's findings.

NHTSA denies Tesla asked for Model S fire probe

The Tesla Model S is being investigated by the National Highway Traffic Safety Administration after three of the models caught fire; two of the electric cars impacted debris on the road, and one was involved in a single-car accident. This much we know for sure. Just exactly how the investigation came to be, though, is up for debate.
According to Tesla CEO Elon Musk, the California-based automaker requested that the government safety agency open the investigation, saying in a blog post, "We have requested that the National Highway Traffic Safety Administration conduct a full investigation as soon as possible into the fire incidents. While we think it is highly unlikely, if something is discovered that would result in a material improvement in occupant fire safety, we will immediately apply that change to new cars and offer it as a free retrofit to all existing cars."
Not so fast, counters NHTSA head David Strickland. Speaking to The Detroit News, Strickland had this to say: "Investigations are independent... We have never ... actually had an automaker ask for a formal investigation, but it causes a couple of implications: If a manufacturer asks me or asks the agency for a formal investigation, you've already made a determination that you may have a defect that imposes an unreasonable risk to safety. ... I don't think that would ever happen."

Tesla asks feds to investigate Model S fires, amends warranty to cover fire damage

As of the last official count, there are 19,000 Tesla Model S sedans on US roads. Three of those, as has been widely reported, have caught on fire after significant accidents. That means one in about 6,333 Model S sedans has caught fire, and none of those fires led to any injuries. By way of contrast, there were 172,500 gasoline-car fires in the States last year, which, according to the National Fire Protection Association, equals about one in every 1,450 vehicles on US roads.
In a move we'd describe as very baller, Tesla has amended the warranty to cover damage due to a fire, even if due to driver error.
Put more simply, as stated by Elon Musk in his latest posting on the official Tesla Motors blog, "You are more than four and a half times more likely to experience a fire in a gasoline car than a Model S! Considering the odds in the absolute, you are more likely to be struck by lightning in your lifetime than experience even a non-injurious fire in a Tesla." While the assertion of dangerous lightning strikes may be just as spurious a correlation as those who claim the Model S is a burning inferno waiting to happen, the point is clear: You are quite unlikely to experience a fire in a Tesla Model S.

Is Tesla's next project an F-150 competitor? [w/poll]

What's the future look like for Tesla after it launches the Model X CUV and possibly a smaller, sub-Model S sedan? Would you believe a pickup truck? Yes, Tesla could be looking to use its EV know-how to take the fight to Ford and the F-150, based on comments made by company founder Elon Musk.
"If you're trying to replace the most gasoline miles driven, you have to look at what people are buying," Musk said during an impromptu Q&A session following a speech at Business Insider's Ignition conference. "[The F-150 is] the best selling car in America. If people are voting that's their car, then that's the car we have to deliver."
And while the idea of electric pickup may sound kind of absurd to some, Musk makes a very valid point - if Tesla's goal is to replace gas miles with electrical miles, it simply can't afford to ignore pickups.