Tesla 3, page #32

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Tesla launches Model S in UK, says Euro factory could be upcoming [w/video]

With the first UK deliveries of the 49,900-pound (about $84,000 at today's rates) Tesla Model S completed, it's time for the company to get back to business. For CEO Elon Musk that means discussing a long-anticipated rumor - a dedicated European production facility to build the luxurious EVs from the ground up.
Obviously, though, such a hefty investment would need to be worth the company's while, which is why Musk told Automotive News Europe that sales will need to hit 160,000 units before a factory is considered. The company has recorded over 3,400 sales in Europe during the first four months of 2014, which actually surpasses the 2,000 cars sold in the US.
Tesla currently maintains a factory in the Netherlands, although it only installs batteries in cars shipped from Tesla's Fremont, CA facility, rather than building cars from scratch. The factory, in Tilburg, is set to expand, while a new research and development facility is set to open in the UK in 2015 or 2016, according to Musk.

Tesla open-sources all its patents

When Tesla CEO Elon Musk says that he's thinking about something, you definitely need to pay attention because it's likely something big. In an eloquently worded press release (a very rare thing indeed) Musk explains reason after reason why Tesla is opening up all of its patents, effective immediately.
According to the missive, Tesla initially applied for patents on its technology because it was afraid bigger, more powerful automakers would take its ideas and destroy the tiny automaker. However, that hasn't happened. Musk claims that while the company has grown, "electric car programs (or programs for any vehicle that doesn't burn hydrocarbons) at the major manufacturers are small to non-existent." At the same time, the global auto industry continues to grow, and Tesla's main competitors aren't from other electric carmakers, but the traditional internal combustion engine.
Musk claims that if you walk into the company's lobby right now all of its patent forms are gone from the walls. "We believe that Tesla, other companies making electric cars, and the world would all benefit from a common, rapidly-evolving technology platform," he writes.

'Pro-Tesla' bill in Pennsylvania gets Auto Alliance to end neutral stance

Unlike dealership groups all over the country, one automaker group isn't taking issue with Tesla Motors being able to sell its electric vehicles through company-owned stores in Pennsylvania. But the idea of no limits on its number of stores? That's a problem. The Alliance of Automobile Manufacturers – which has been neutral on the Tesla dealer fight thus far – is now squawking about a recent law in the Keystone State allowing the California-based company to sell cars through its stores there, Automotive News says. The group doesn't have a problem with the idea in general, but the fact that there's no cap on either the number of stores Tesla can operate or how many cars it can sell there is causing the Alliance to speak out on the issue. And while the Pennsylvania Automotive Association is okay with the new law, the Alliance is alleging a non-level playing field in favor of Tesla. Tesla declined to comment to AutoblogGreen. The prospect of Tesla skipping over the third-party dealer franchise phase has garnered plenty of recent attention, especially from regulators and dealership representatives. Last month, the Federal Trade Commission (FTC) urged Missouri and New Jersey to change policies that would further prohibit car makers like Tesla from selling their vehicles directly to customers and without a third-party dealership. In April, FTC officials called called the prohibition of direct company-to-customer sales "protectionist" and "bad policy."

Elon Musk hints at opening Tesla's EV patents [w/video]

During the Q&A portion of Tesla's annual shareholder meeting last week, CEO Elon Musk said something that caught our ear: "I'm contemplating doing something fairly significant on that front [promoting EVs] which should be kind of controversial with respect to Tesla's patents. But I probably want to write something so that I can take articulate it properly and explain the reasoning for the decision." We immediately asked Tesla for more information but it was the BBC that got to question Musk in person during the UK launch of the right-hand drive Model S (see press release and video below). "We don't want to cut a path through the jungle and then lay a bunch of landmines behind us" – Elon Musk The BBC asked Musk if his comment meant he was considering opening up Tesla's patents, and Musk responded with, "you're on the right track." A strong proponent of promoting EVs, Musk also said, "We don't want to cut a path through the jungle and then lay a bunch of landmines behind us." This wouldn't be the first time Musk has given away a big idea. His outlandish hyperloop high-speed train-like transportation system was open source from the get-go. Musk has also offered to let other automakers piggyback on Tesla's Supercharger fast-charging system. Musk's SpaceX company doesn't even file patents, but that's more to protect the ideas from the Chinese than to make getting to space an open source endeavor, Musk said. Tesla told AutoblogGreen it is offering "nothing further at this point" on the patent front, so we'll just have to guess away in the comments. Have at it, and you can watch Musk's comment at around minute 46 in the top video here. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Right Hand Drive Model S Arrives in the UK LONDON, June 7, 2014 First RHD customer deliveries in the world presented by Tesla CEO Elon Musk Tesla CEO Elon Musk delivered five new cars to customers in London today at an event to mark the arrival of right hand drive (RHD) Model S in the UK. The occasion marks the beginning of a planned rapid expansion in the country in the coming two years. Today, Tesla operates a store and a service centre in London. By the end of 2014, however, customers will be able to visit Tesla stores and service centres across the UK. Tesla will also continue to hold test-drive events around the country.

New Jersey votes to allow direct Tesla sales

It's not quite the law that Tesla Motors can sell its car directly to customers in New Jersey, but the state has taken one step closer to that reality. Yesterday, New Jersey's Assembly Consumer Affairs Committee voted 4-0 to approve bill A3216, which would "Permits certain zero emission vehicle manufacturers to directly sell motor vehicles to consumers and requires them to operate service facilities." The EV automaker's ongoing dealer fight took a turn for the worse in New Jersey a few months ago, when the state legislature voted in mid-March to prevent Tesla stores from conducting their business. Tesla had been selling cars in the sate, but Governor Chris Christie said the ban was just an enforcement of a law that had been on the books for years, something Tesla said was an "affront to the very concept of a free market." If A3216 becomes law, then electric vehicle makers would be able to operate "no more than four places of business in the State" as well as one service center. The bill will let Tesla "conduct the business of educating the public about electric vehicles" – Diarmuid O'Connell Speaking to the committee, Tesla's vice president of business development, Diarmuid O'Connell, said, "This is a super important issue for us in New Jersey, and as some of you would know, nationally as well. ... [The bill would] allow us to in a modest way and a reasonable way conduct the business of educating the public about electric vehicles and getting as many of those vehicles on the road as quickly as possible." Speaking for the New Jersey Coalition of Automotive Retailers, president Jim Appleton said that this solution is fine for start-up EV automakers, but that the franchise model should still be the goal for anyone selling cars. This fight isn't nationwide yet, but the FTC has come out against what it called "protectionist" anti-direct sales mandates, so we expect to be hearing more as time goes by.

Ecotricity says Tesla acting the bully in UK supercharging situation

As Tesla Motors stands ready to expand its presence in the oh-so-polite UK, green-energy company Ecotricity is accusing the California-based automaker of being a little less than civilized. The term bullying is being thrown around, and Ecotricity founder Dale Vince told The Guardian that Tesla's communication was "very dark", "shocking" and "brutal." All in the name of some well-placed Supercharger stations. Ecotricity says it had been in talks with Tesla about collaborating on charging station locations. Tesla is looking to deploy the first part of its UK Superchager network this month, but Ecotricity now says it was contacted by Tesla saying that Tesla was going to take over many of Ecotrocity's prime sites, according to The Guardian. Moreover, Tesla is taking advantage of information gleaned from a non-disclosure agreement (NDA), Ecotricity alleges. Tesla did not respond to our request for comment on this issue. Tesla said at the Geneva Motor Show earlier this year that it would significantly expand its Supercharger network throughout Europe in 2014 as it introduces the right-hand-drive version of the Model S sedan to the UK. Ecotricity, which specializes in getting its energy from renewable sources, said in February that it would start offering the UK's electric-vehicle drivers 1,000 miles of free fast charging annually on Ecotricity's so-called Electric Highway. The company said at the time that it aimed to deploy fast-charging stations at 90 percent of service stations along UK highways. Tesla sold its first EV, the Roadster, in the UK all the way back in 2010.

Elon Musk: Tesla Gigafactory location announcement coming late 2014

Tesla's Gigafactory is going to be a huge deal. So huge, in fact, that Tesla's not going to announce where it will be located until later this year. You may remember that, just a month ago, Tesla CEO Elon Musk said that, "The No. 1 thing is we want to minimize the risk timing for the Gigafactory to get up and running." Well, apparently getting the timing right doesn't mean rushing to get things done before they're ready. 30 percent cost decrease is "probably conservative at this point" – Elon Musk The reason Tesla needs the Gigafactory, as you may remember, is to supply packs for the company's Gen 3 car, the EV that is supposed to cost $35,000 and be able to go over 200 miles on a charge. To get down to that price point, the batteries need to be cheaper, and Musk has said that the Gigafactory should reduce the per-kWh cost of a pack by "more than 30 percent." Speaking at the annual shareholder conference this week, Musk confirmed that planning for the battery plant is "quite advanced" and that Tesla is meeting daily with Panasonic, the other partner in the deal. Panasonic was originally unsure that those kinds of cost reductions could be achieved, Musk said, "but I think they are now convinced they can." In fact, he said 30 percent is "probably conservative at this point." The Gigafactory should be up and running by the "late 2016 timeframe," Musk said, right around the time the Gen 3 car will be ready for volume production. While there will still only be one Tesla Gigafactory to begin with, Musk said that Tesla might start the process in two or three states (as opposed to just one or two, as hinted earlier). "We're probably going to do two or maybe three states all the way to creating a foundation and completing the plans and getting approvals and everything," he said. Sounds like someone wants to be ready to build gigafactories #2 and #3 in a hurry if need be. We've got more from the meeting, including videos of Musk's talk, here and here. You can read Tesla's original Gigafactory proposal here (PDF).

Tesla tidbits: Roadster getting 'exciting' upgrade in 2014

It's been quite a while since we've had news about the Tesla Roadster. The original Tesla electric vehicle hasn't been sold in the US for years and we're in a quiet period before the next-generation shows its face. We were fine with the status quo – it's not like Tesla Motors isn't keeping busy with other projects in the meantime – but something that CEO Elon Musk said during the annual shareholder meeting caught our eye this week: the Roadster will get some sort of update before the end of the year. Details were obviously not disclosed, but Musk did say that something cool is coming: We are planning on I think a fairly exciting upgrade to the Roadster. I'm hoping we can get it done later this year. I did say it would be this year and ... yes, we will get it done this year. ... So, we're going to do something cool with Roadster before the end of this year. Anyone want to guess what this upgrade might be? We know that Roadster batteries are performing better than expected, so we're going to discount that possibility that these older EVs will be made compatible with Tesla's Supercharger technology. But Musk did say at the meeting that this tech is available to other automakers, if they could somehow make an EV that can handle the Supercharger's 135-kW output (a number that Tesla hopes to increase in the future): There is no other electric car that can accept anything close to 135 kilowatts. We are more than happy to have other manufacturers do this. And I've said this publicly on a few occasions. No one's approached us and said they'd like to use it. We are happy to have them do so. They just have to contribute to the capital cost, so figure out what percentage of the time are their cars using the Supercharger network and then they can make a contribution proportionate to their customer usage of the Supercharger network. So, we're very open to such a thing. Musk also confirmed he is open to remaining at Tesla for another half decade or so, until at least when the company's lower-cost, third-generation car gets to "volume production." He said that's maybe four or five years away and that there is "a lot of time" to figure out who will replace him when he does finally step down. We know the car is not going to be the Model E (thanks to Ford's trademark, Musk said) and that the company's targets are for it to cost around $35,000 before incentives and have a range of more than 200 miles.

Production Tesla Model X designed for women, looks 'better' [w/video]

A recent study found that men and women drive their electric vehicles differently. That might help explain why there is a male bias towards Tesla's electric offerings while the more practical Nissan Leaf get the attention of female drivers. Well, according to Tesla CEO Elon Musk, who spoke with investors yesterday during the company's annual shareholder meeting, the upcoming Tesla Model X could shift the paradigm of the gendered EV. "We probably got a little too guy-centric on the S. So, we're hoping to correct that with the X" – Elon Musk Musk didn't get into details, but responding to a question from the audience, Musk said that "we're certainly paying more attention to the needs of women in the Model X. ... We probably got a little too guy-centric on the S. So, we're hoping to correct that with the X." Musk also said that the "production version of the Model X actually looks different from [what we've seen before], it looks better." When we think about the design of the Model X, the first thing that comes to mind are those falcon-wing doors, which Tesla repeatedly promises are sticking around in the production version. Perhaps the feel of opening them is what he meant when he said the design is meant to appeal to women? So in the case of Model X that's just taken a bit longer than we would have liked. In particular, getting the falcon-wing door right is extremely difficult. Things that you maybe wouldn't expect are also very difficult, things like the second row seats are quite a challenge because what we're aiming for with the Model X is that when you open the falcon-wing door, you have the second row seats essentially framed and we want that to feel like a work of art. If you open up the door it should be this amazing experience. I mean, it may sound a bit silly, but it should just feel like "ahh!" [laughs] And then the seat, I mean it's just the seat but we want the seat to be like feel like a work of art like something you could have in a museum. Anyway, that's where we're going for with the Model X, and it's bloody hard. Whatever the case, Model X pre-orders are rolling in. Once the EV arrives in customer driveways some time next year (Musk said he expects volume production to kick in during the second quarter of 2015), we'll have a better idea if it's the soccer moms or the soccer dads who like the AWD-only Model X more. You can see all of Musk's remarks in the video below.

This map shows where Tesla can and can't sell cars

The fine folks at Mojo Motors recently put together a US map showing where the Tesla Model S electric vehicles can and can't be legally sold. They marked the "legal" states in blue, "illegal" states in red and "in legislation" states in that proverbial gray area. And darn if that colorful map didn't match up pretty well with a political-party map of the country. 24 states are technically Tesla-ready. Of the 50 US states, 24 states are technically Tesla-ready, in addition to Washington, DC. And while some (California, New York, Massachusetts and Washington State) were pretty obvious, others (Mississippi and Georgia, for example) surprised us a little. We were also interested to see that Arizona and West Virginia were marked as "in legislation" but Ohio and New Jersey were not, given the fights there. In any case, Texas is red. Bright red. Tesla Supercharger locations are also marked, but Tesla's constantly updated map is likely a better source for that info after a few weeks have passed. If you'd like to dig into the nitty gritty of the various dealer franchise laws, then use the same source that Mojo Motors' marketing manager Max Katsarelas used to make the map, an article in the Georgia State University Law Review from 2002. Check out footnote 153 on page 23 for all the details. While he did integrate current news reports, Katsarelas told AutoblogGreen that he had to update the map recently after finding out that Oregon and Indiana do allow Tesla sales. With the ongoing legislation fights, we don't expect this map to remain current all that long. Still, you can even click it to enlarge. The legality of Tesla being able to sell directly to consumers without third-party dealership franchises could some day change from the patchwork you see above into a single color. Recently, the Federal Trade Commission (FTC) went on record as saying that Missouri and New Jersey should reconsider its policies that would prevent automakers from direct consumer sales. It's not a national rule, but it is a step in that direction.