2012 Suzuki Sx4 Base Awd 4dr Crossover on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Osamu Suzuki names son Toshihiro president and COO

The old guard is slowly changing at Suzuki. The Japanese automaker controlled by its namesake family has appointed its scion, Toshihiro Suzuki, as its new president and chief operating officer. However, his aging father, Osamu Suzuki, now 85 years old, will continue to serve as chairman and CEO. The promotion was announced as part of a new board of directors revealed by Suzuki on Tuesday, confirming several executive and board appointments. They include the nomination of Yasuhito Harayama as vice chairman and Osamu Honda as chief technology officer. The eldest son of longtime chairman Osamu Suzuki, 56-year-old Toshihiro was named an executive vice president of the company in 2011. He's been widely regarded as the heir apparent, especially since his brother-in-law Hirotaka Ono died in 2007. Another president & COO, Hiroshi Tsuda, resigned in 2008, leaving Osamu Suzuki firmly in charge. Toshihiro is anticipated to eventually take over from his father, but it remains unclear when that transition might finally take place. 30 June 2015 Change of Representative Directors and Appointment of Executives At the Board of Directors held on 30 June 2015, Suzuki Motor Corporation has made the change of Representative Directors as follows. The new Board of Directors is as below:- 1.Change of Representative Directors New Name Previous Representative Director and Chairman (CEO) Osamu Suzuki Representative Director and Chairman & CEO Representative Director and Vice Chairman Supporting CEO Yasuhito Harayama Representative Director and Executive Vice President Supporting CEO / Business Development / Executive General Manager, Business Development Representative Director and President (COO) Toshihiro Suzuki Representative Director and Executive Vice President Supporting CEO / Global Marketing 2. Change of Commission of Representative Director New Name Previous Representative Director and Executive Vice President & Chief Technology Officer Osamu Honda Representative Director and Executive Vice President / Supporting CEO Automobile Engineering, R&D, and Quality / Executive General Manager, Automobile Engineering 3.

Suzuki Jimny Black Bison is real, looks ready to stomp on other off-roaders

The internet darling Suzuki Jimny strikes again, except this time it's considerably less cute in the Wald Black Bison getup. We drove the little SUV late last year and found it to be good, rollicking fun, but this modified version looks like the little ute's foil. Mechanically, the Jimny Black Bison is similar to the normal Jimny. This means it has a 1.5-liter four-cylinder that makes all of 99 horsepower and 95 pound-feet of torque. Yep, that probably wouldn't fly in the U.S. The G-Wagen appearance absolutely would, though. A lift and side-exit exhaust appear to be the most obvious modifications we can see from the photos. The exhaust looks like a page straight out of AMG's playbook for the G-Wagen. Wald has added more than a few extra body parts to make this off-roader look unique. It starts with the aggressive tire and wheel setup, which in turn requires the huge fenders. This gives the Jimny its super aggressive stance you see here. A new front and rear bumper, plus grille, ensure it doesn't look disjointed as a whole. If you like lights, you have plenty of them to choose from here. Additional LEDs are mounted in the lower bumper area, and a couple banks of roof lights are equipped to light the trail ahead. The hood has two massive nostrils that surely aren't necessary for the little engine underneath, but we recognize the commitment to the theme. Finally, there's a roof spoiler that extends higher than any roof spoiler needs to from a car with a top speed of 90 mph. We imagine all the extra bits lower the top speed even further on the Black Bison. No word yet on availability of the Suzuki Jimny Black Bison edition. This vehicle was revealed at the Osaka Auto Messe by Wald, so it's not an official Suzuki vehicle by any means. It would be neat to see the full conversion kit offered to Suzuki owners, but individual sale of the parts is the most likely scenario. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.