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Auto blog
10 automakers shack up in Detroit hotel to talk Takata airbags
Sun, Dec 14 2014Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.
Will more efficient tech mean higher prices for Subaru?
Tue, Jun 9 2015If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.
Subaru is bringing a trio of STI concepts to the Tokyo Auto Salon
Sat, Dec 26 2015The Tokyo Auto Salon is almost upon us (or our Japanese counterparts at any rate), and Subaru has no intention of sitting it out. To that end, its performance division Subaru Tecnica International is preparing a slate of new show cars for the tuner expo. Of the trio that STI has in store for the show, the only one it is showing us so far is the STI Performance Concept pictured above – and we've already seen that one. Based on the BRZ and festooned with all manner of performance upgrades (and an enticing matte blue wrap), it was presented at the New York Auto Show this past April. But there are two more that we have not seen yet. Most intriguing is the proposed XV Hybrid STI Concept, but ostensibly combines the rugged approach of the XV Crosstrek – in hybrid spec no less – with the performance upgrades we've come to expect from the WRX STI. Where STI show cars typically appear in blue, this one is slated to appear in white with orange accents and an interior in orange and beige. It still promises a slew of aero enhancements, along with an upgraded suspension. Alongside the BRZ and XV concepts will be a Levorg STI as well, based on the wagon that Subaru sells in Japan and Europe. This one'll appear in WR Blue Pearl with a sportier front end, 18-inch alloys, specific dampers, and a two-tone interior in burgundy and black. Joining the concepts at the Subaru stand will be a quartet of racing models – two based on the BRZ and two on the WRX STI. Related Video: Exhibition Outline of Tokyo Auto Salon 2016 Tokyo, December 24, 2015 – Fuji Heavy Industries Ltd. (FHI), together with Subaru Tecnica International Inc. (STI)*1, announced its exhibition at the upcoming Tokyo Auto Salon 2016 with NAPAC (Japan Car Parts and Aftermarket Promotion Association), which will be held January 15th to 17th, 2016 at the Makuhari Messe in Chiba prefecture. At the Subaru booth will be concept models such as the "STI Performance Concept" which signifies STI's core business areas, "Levorg STI Concept" and "Subaru XV Hybrid STI Concept". The "WRX STI NBR Challenge 2016", a racing car for 24 Hours Nurburgring endurance race in 2016 and the "Subaru BRZ GT300 2016" for Super GT race will also be exhibited. At the press conference on January 15th, 2016 Subaru Motorsport Activities will be announced. The special site for Subaru Auto salon (http://www.subaru.jp/tas2016/) will be opened.