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Subaru XV runs over dog in Russian ad, but in a funny way

In case you're wondering, no, the woman didn't actually hit the dog. This is just a commercial, and a fairly clever one after you get over the perceived canicide, that's meant to show off the desirability of Subaru's lifted Impreza wagon, the XV Crosstrek.
We'll try not to spoil it for you, because it is a fairly humorous piece, but you have to make sure to watch it from start to finish. The found-footage angle of it, which sort of presents it with the same quality as a Russian dashcam video, just adds to the video's ridiculous premise.
We aren't sure if this is an actual ad from the Russian arm of Subaru, as it seems to be posted from an independent account with only one video to its credit. Still, have a look below, and let us know what you think.

Subaru WRX hatchback back off the table

It's fair to see we're rather fond of the new Subaru WRX. That's not to say we don't have a number of issues with the budget sports sedan, though. Foremost among those complaints is that it's short exactly one door. Yes, the sedan-only WRX is just fine, but we'd be lying if we said we weren't missing the long-roofed, five-door model of years past. More pressing than our sentimentality, though, is the business case for a WRX wagon - half of the 2013 WRX and STI models sold had five doors. As a general rule, ignoring half of your former customers isn't the best strategy for long-term success. There was some hope, as recently as a few weeks ago, though, that Subaru would right this wrong and offer a real, five-door WRX. An Australian reporter managed to corner project manager Masuo Takatsu, who said strong interest from the US meant that the Subaru mothership was considering a WRX with a hatch rather than a trunk. Sadly, that doesn't seem to be the case, as Subaru USA is dashing any and all hope of a second body style. According to Motor Trend, the company's US arm reached out to Japan and, despite the statements made by Takatsu, confirmed that there were no plans for a WRX wagon. Sigh...

Subaru to return to Isle of Man with 2015 WRX STI hoping to set new record [w/videos]

This is what it looked like when Mark Higgins set the lap record at the 37.75-mile TT Mountain Course on the Isle of Man in 2011 in a Subaru WRX STI. And it will probably look much the same when Higgins returns to the chunk of land in the Irish Sea to with the aim of breaking his record, set at an average speed of 115.36 miles per hour, but he'll do so in a 2015 WRX STI. As in 2011, he'll drive a mostly stock US sedan fitted with a roll cage, race harness, fire suppression system and upgraded springs and dampers. We're sure he'll be hoping to avoid a repeat of "The biggest moment of my life," though. There's a press release below with more information on the coming attempt, including dates, and we've included a video of that "moment" as well as one of the whole record run. Godspeed, Mr. Higgins. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUBARU TO DEBUT NEW 2015 WRX STI AT THE ISLE OF MAN TT COURSE AND ATTEMPT NEW FASTEST LAP Thursday 17th April 2014 -- Subaru of America, Inc. announced today that Subaru will return to the fabled Isle of Man TT Races and attempt to beat its own fastest car lap time. The current record of 115.36mph for the iconic 37 3/4 mile TT Mountain Course was set three years ago by Mark Higgins in a (2011) Subaru WRX STI. Higgins will return to drive the new 2015 Subaru WRX STI. The car Higgins will drive is a stock U.S.-spec 2015 WRX STI, with the exception of a roll-cage, race harness, fire suppression system and modified springs and dampers to handle the sustained high speeds of the course. Subaru will also return as a partner with the Isle of Man, renewing its sponsorship of the race. "We are very excited to return for another attempt of the TT course and to be the official car of the TT," said Dominick Infante, National Manager of Product Communications, Subaru of America, Inc. "The Isle of Man is paradise for anyone who appreciates motorsport and there is nothing like the TT road course anywhere else." In his previous attempt on the course, Higgins created one of the most memorable race videos when he had a self-described "moment" at the bottom of Bray Hill at 150 MPH. The video has received almost 10 million views via various media outlets.

2015 Subaru Outback offers more room and better econ behind that new face

While its new front fascia makes the biggest obvious impact, Subaru says changes to the entire 2015 Outback package make it roomier, more powerful, more efficient and quieter. The hexagonal grille gets it in line with the corporate template, to go along with a new shape to the lower grille and fog light cladding, a sharp crease for a shoulder line and a faster rake to the windshield. The rocker panel cladding and its 'toothed' molding remain, but it now also doubles as a step for when you want to place items on the roof rack.
Under the aluminum hood will either be a 2.5-liter, four-cylinder boxer engine with 175 horsepower and a carryover 174 pound-feet of torque, or a 3.6-liter inline-six-cylinder with 256 hp and 247 lb-ft exclusively in the 3.6R Limited model. Paired to the lower-friction Lineartronic CVT that is the only shifting choice, and aided by features like the active grille shutter system and electric power steering, Subaru estimates fuel economy for the four-cylinder at 25 miles per gallon city, 33 highway and 28 combined, an increase of 1/3/2 mpg over the outgoing car. The sixer is pegged at 19 city, 27 highway and 22 combined, an increase of 2 mpg across the board.
The Outback has grown in every dimension, but never by more than 0.7 of an inch. The passenger cabin grows by 2.7 cubic feet, though, so occupants have more shoulder, hip, elbow and legroom. The cargo hold is enlarged by 1.2 cu-ft with the rear seats up, by 2.0 cu-ft with them down and the load floor is flatter. Accessing it is made easier by the memory height function on the power tailgate and new release handles for the rear thrones. Cabin ambiance is improved by sound abatement measures like an acoustic windshield, thicker panels and more noise-insulating foam.

Subaru previews rally-ready WRX STI for Global RallyCross

Subaru's long and distinguished history in the world of rallying is about to get another chapter, as it's set to field a team in the Global RallyCross Championship. The car? The all-new WRX STI.
Yes, Subaru will be fielding a GRC challenger, with drivers Bucky Lasek and Sverre Isachsen at the helm. This particular car was teased earlier this week, and is a preview of the eventual GRC model which will launch this fall. The race-ready STI boasts a custom widebody kit with a carbon-fiber rear wing. The roof scoop and the mirrors are also made of carbon fiber, while the wheels are provided by Method. As with all GRC contenders this year, the WRX STI is shod in Yokohama spec rubber. It's not clear what sort of engine sits under the scooped hood, although we imagine we'll find out before the season kicks off in a few months.
Perhaps even more exciting is word that Subaru will also prepare a version of the WRX STI for stage rallies, with Travis Pastrana and David Higgins fielding the new car in the Rally America Championship. That car should arrive later this year.

Subaru teasing STI surprise for NYC show?

Subaru is no stranger to the Special Edition car, least of all where its vaunted WRX and STI are concerned. From Spec C to Prodrive to 22B, more than a handful of STI's around the world have been released as limited-run editions, often with stirring results. So, while we were more than a little bit surprised to see that big-wing crop up on the Subaru Twitter page today, we can't say as though its not true to the brand's history.
However, while most of the interesting WRX STI variants have been offered to Europe and Japan only, whatever is wearing that carbon-fiber-lipped wing is set to debut at the New York Auto Show this week.
We don't have a clue as to the precise nature of the car in front of that wing, save to say that it's likely based on the STI. We can guess, however that the extra vertical supports and the use of carbon fiber indicate a higher-performance version than currently exists. Anything from a racing application to some new goodies for the aftermarket are in the realm of possibility.

Subaru might build WRX hatchback after all

The 2015 Subaru WRX is awesome. Really awesome. We told you as much in our first drive of the new sedan back in December. Honestly, our only complaint about Fuji Heavy's new performance machine is that it's no longer offered as a hatchback - the new WRX is a sedan-only affair, despite the more functional five-door variant accounting for some 50 percent of sales in the car's last generation.
But there's hope on the horizon, if a report from Australia's Motoring.com is to be believed. Speaking with Masuo Takatsu, Subaru's general manager for the WRX, the company is now re-considering putting the "hatch" back in its hot hatch.
"We have received strong interest from the US, where the hatchback was 50 percent (of previous-generation WRX sales), so we're now considering," Takatsu told Motoring, noting that the United States is Subaru's main target for this car. Additionally, Takatsu said the company's decision to only offer the sedan was the result of limited engineering resources, echoing statements we've previously heard from Subaru's US arm.

2015 Subaru WRX and WRX STI configurator comes online

Subaru fans, get your clicking fingers ready - the configurator for both the 2015 WRX and the WRX STI are live on the company's consumer website.
With three trims of the standard WRX and two of the WRX STI available, customers can price out their ideal rally rocket. Aside from choosing a trim level, there's not a whole lot for dreamers to do here. A single interior trim (black) can be paired with a decent spectrum of colors. Each trim level only comes with one optional package, which ranges from $2,000 to $2,500 and includes some combination of navigation, a Harmon/Kardon stereo or push-button start. There are also a number of dealer-installed accessories available, as well.
Hop on over to Subaru's US consumer page, and start building your perfect road-legal rally car.

Subaru confirms new Outback to debut in New York

Performance enthusiasts may think of the WRX and BRZ when the name Subaru comes to mind, but for many others, the brand is best associated with the Outback. The soft-road version of the Legacy (and the Impreza-based Outback Sport that preceded the XV Crosstrek) is a vital product for the Japanese automaker, which has now confirmed it's bringing the latest version to the New York Auto Show in just a couple of weeks from now. There's little to go on from the teaser image above (which you can click to enlarge) and the press release below, which says only that "The all-new Outback is Subaru's flagship crossover model which blends Car-like handling and SUV capability." And that much we knew already. It's safe to assume that, like previous versions of the Outback, the new model (which we recently spied undergoing testing) will be based closely on the latest Legacy, albeit upgraded with a higher ride height, lower body cladding and other off-roading enhancements. Watch this space for more. All-New Subaru "Outback" to Make World Debut at 2014 New York International Auto Show Tokyo, April 3, 2014 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that the all-new "Outback" (US specifications model) will make its world debut at the 2014 New York International Auto Show (Press day: April 16 and 17; Open to the public from April 18 through 27, 2014). The Outback will be unveiled at the press briefing scheduled for 10:55 AM EST on April 17 at Subaru booth following a speech to be made by FHI President & CEO, Yasuyuki Yoshinaga. The all-new Outback is Subaru's flagship crossover model which blends Car-like handling and SUV capability. The special site opens today at 22:00 (Japan time) on the Subaru Global Site. http://www.subaru-global.com/2014ny.html The site will feature information updates relating to the New York International Auto Show including Subaru's press conference.

Subaru Viziv 2 presages Tribeca replacement with diesel hybrid tech

Subaru is in the middle of a new product bonanza. It has recent replacements for the Impreza and Forester at dealers, and soon we're getting the WRX, Legacy and if rumors are right the new Outback as well. Now, there are rumblings that there could be two more models from the Japanese brand on the way with styling inspired by the Viziv 2 concept from the Geneva Motor Show.
According to a company insider speaking with Motor Trend, the crossover concept shows the way for the brand's future design language. The shape would be used on a smaller CUV that is still being kept quite secret, and a second, larger one that would replace the recently axed Tribeca. The bigger model is the first priority and is planned as a new technology showcase.
It's rumored to use a turbodiesel, four-cylinder boxer engine that would be boosted with one electric motor on the front axle and two at the rear, with a plug-in hybrid system sourced from Toyota. It should provide a great mix of torque and fuel economy. A smaller flat-six engine would be a second powertrain option. Though the Viziv 2 concept only seats four, the production version would probably offer three rows.