Smart FORTWO PASSION CABRIOLET, page #17

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Smart hopes to jump-start brand by offering cheapest electric car

Bloomberg has reported that Daimler is looking at the Smart ForTwo Electric Drive to recharge the division's relevance and brand perception, and part of how the ForTwo ED will do that is by being the first mass-produced and the least expensive German electric car on the market. Some context: Bloomberg says the brand seeks 10,000 annual sales for its electron-powered runabout, which is just 10 percent of Smart global sales. More important than how many ForTwo EDs are sold, however, would be the fact that by beating the BMW i3 and electric Volkswagen e-Up! to market, it would "re-establish the brand's position as an urban mobility pioneer with the first mass-produced electric auto from a German manufacturer."
At least, that's the plan - one that we're inclined to file under "Things That Make You Go Hmmm...." We enjoyed our time in the ForTwo ED; the electric drivetrain was a perfect fit and remedied what is perhaps the principal gripe with the current car (in the U.S., at least) - its less-than-smooth transmission. Nevertheless, even though people open to electric cars and the premiums that electric and range-extended vehicles command, we have a feeling that Smart's pricing will continue to make it tough for the little guy to compete.
A conventional Smart starts at €10,275 ($13,489 U.S.) in Germany, and a conventional VW Up! is €9,850 ($12,931 U.S.). The ForTwo ED has been priced at €18,910 ($24,824 U.S.) plus €65 ($85.33 U.S.) per month for the battery - and we'd be surprised if VW didn't make sure the larger, plusher e-Up! was right there with it. The Renault Zoe - not German, we know - will be slightly more expensive at €20,600 (around $27k), plus a monthly fee for the battery, but the Zoe is a four-door hatchback the size of a Clio. Pricing for this landmass hasn't been announced, but the electric competition generally hits the mid-$30K mark: the four-door, four-seat Mitsubishi i-MiEV sets the low end at $29,625, the Nissan Leaf at $35,200, the BMW i3 is rumored to come in around $35,000, the Fiat 500E is predicted to be right there, too, and that's supposedly after Fiat swallows a hefty loss on each car. Chevrolet sets the high bar with the range-extended Volt at $39,145.

Smart ForStars concept shows up ahead of Paris premiere

Based on its last few concept cars, we can definitely see the styling direction that Daimler's Smart brand is taking. The new Smart ForStars concept, which will debut at the 2012 Paris Motor Show later this month, certainly builds on the themes we've seen, as well. While the Smart ForVision concept was a solid indication of the next-generation ForTwo, the ForStars looks like it could be previewing a new Smart model attempting to target buyers of small crossovers.
Smart calls the ForStars concept a "Sports Utility Coupe," and the car's increased ground clearance and cargo space could resonate with buyers looking for a small car this not quite as small as the ForTwo. The overall styling of the ForStars is familiar, with reference from concepts like the ForVision and For-Us. Between the smiley lower fascia with the chubby, dimpled cheeks and the "eyebrows" above the headlights, the new Smart reminds us a bit of an evil version of Speed Buggy. Or a much cooler take on the long-dead Suzuki X-90.
The concept's bubbled roof gives it a look somewhat reminiscent of the Mini Cooper Coupe. Said roof is made from transparent glass panels, giving both occupants a panoramic upward view (it also helps explain the show car's stellar name). The concept car is painted up in a striking Alubeam Rouge exterior color with the matte gray portions of the ForStars showing off the signature Tridion safety cell.

2013 Smart ForTwo gets three bite-size new ads

For such a Lilliputian car, the Smart ForTwo has giant staying power. The hatch that still gets wary glances is not only still kicking here in the U.S., it's done ten-straight months of year-on-year sales increases. That kind of sales trend calls for an ad campaign, and we have it in three new 15-second - bite-sized in Smart-speak - commercials.
Two of them, "Tough" and "Joy Ride" have begun running now, the third, "Custom Made," will start airing later this month. They'll be rolled out absolutely everywhere a commercial can be shown, and they'll be joined by banner ads and Facebook activity. We could tell you what the new Smart ads are about, but remember, they're only bite-sized, and you'll find all three just below.

2014 Smart ForTwo prototype shows itself

From the looks of these spy shots, Daimler is hard at work on the 2014 Smart ForTwo, giving us our first look next generation of this micro car. With the partnership between Renault and Daimler finally coming to fruition, the Smart will likely share a platform with the Renault Twingo, and it will come in gasoline, diesel and electric variants.
In terms of styling, the test mule doesn't reveal much, but expect the new ForTwo to utilize some of the design cues introduced on recent concept vehicles like the 2011 ForVision Concept and the 2012 For-Us Concept. One thing we can see with this prototype is that the car appears to have gotten a little bigger with boxier proportions closer to the Scion iQ. Thanks to a bolted-on scoop on the rear part of the car's roof, we can tell that the 2014 ForTwo will continue to have its engine mounted in the rear.
For a release date, the production version of the new ForTwo appears to be heading to the 2013 Frankfurt Motor Show, but we wouldn't be surprised to see another ForTwo-teasing Smart concept later this year.

Smart bringing electric scooter to U.S. in 2014, will be part of Car2go

In a blink-and-you'd-miss-it announcement during an event in Berlin, the head of marketing and sales for Smart, Martin Hülder, told us that the third model in the Smart e-Mobility range - after the Smart ForTwo Electric Drive and eBike - will be the Smart electric scooter (or "smart scooter"). To be fair, the original announcement happened in mid-May at a shindig in Davos, Switzerland, but Daimler had some new news for us in Berlin.
The stylish two-wheeler was first shown at the 2010 Paris Motor Show but was whisked into limbo from there, presumably to end up a no-go along with several previous ideas from the traditionally cash-burning company. Instead, the scooter has gotten the green light and the United States is a key market for it.
To rehash the features of the silent plug-in runabout, a 48-volt lithium-ion battery pack stored down low behind your feet supplies juice to a 4-kW (i.e. 5.4 horsepower) wheel-hub electric motor at the rear wheel. Top speed is listed at 45 km/h or 28 mph - a choice by Smart that allows the scooter to be driven on streets in many countries before one has a driver's license.

Smart USA doesn't take crap from anyone

The minds at Smart USA took to Twitter to make a point about the manufacturer's tridion safety cell recently. Clayton Hove, who runs a snarky blog about advertising, joked that he "Saw a bird had crapped on a Smart Car. Totaled it," leaving the door wide open for Smart to work up a response. And respond the automaker did.
Smart USA fired off a tweet of its own, complete with an infographic (click above to enlarge) depicting exactly how much bird excrement it would take to damage the vehicle's safety cell. According to Smart, the structure can withstand up to 9,000 pounds of pressure, which equates to around 4.5 million pigeon droppings.
Smart didn't stop at just doing the math. The company worked up a handy infographic to break down exactly how many turkey or emu droppings would do the same damage. Turns out those numbers are 360,000 and 45,000, respectively. Hilarious. Check out Smart Twitter account to see the original exchange.

Smart ForTwo Iceshine won't make your hair look any better

This must be a first: Smart has named its latest special edition ForTwo after a shampoo. Not really, but clearly someone at Daimler did not do due diligence (or use Google) before dreaming up the Iceshine moniker.
The Smart ForTwo Iceshine is a special edition based on the model's Passion trim level, while Ice Shine is a variety of Pantene. Coming in white and a special azure blue, the vehicular Iceshine matches those exterior colors with white alloys and white mirrors to give the Smartfortwo a positively twenty-five year-old feel. Other equipment includes LED daytime running lamps, "leather effect" seats, and a three-spoke leather steering wheel. Interior trim is done up in - you guessed it - white, including the rings around the Fortwo's instrumentation. Frankly, we're finding all of this about as exciting as washing your hair.
Smart will be looking to push only 1,800 of these onto the German market, starting at just over $18,000 for the coupe and roughly $22,000 for the convertible.

Smart ForTwo Brabus Electric Drive is a black and green upgrade

If given the choice, we'd grab the keys to an all-electric Smart ForTwo way before its gasoline-powered sibling, if for no other reason than it would mean we wouldn't have to put up with that horrid automated manual transmission. But such faint praise isn't really fair to the Brabus Electric Drive. After all, it's got 80 horsepower on tap, which is plenty for the little urban runabout, and its 100 pound-feet of torque ought to be available from zero rpm.
Brabus has also seen fit to lower the Smart ED 10 millimeters closer to the pavement, which, along with the 16-inch front and 17-inch rear monoblock wheels, should improve the way it handles. Less convincing an upgrade is the onboard sound generator... though perhaps one strategically pulled fuse might make short work of that oversight.
Feel free to peruse the press release below, but not before checking out our high-res image gallery of live photos from the 2012 Geneva Motor Show.

Smart unveiling Brabus-edition Fortwo EV, e-bike in Geneva

Daimler's Smart minicar division will unveil both a battery-electric version of the Smart Brabus special-edition line and a Smart Brabus electric bike at the Geneva Motor Show this year.
The Smart Brabus electric drive Fortwo will be available in 12 countries by the end of the year. Parent company Daimler notes the model will include touches such as 17-inch alloy wheels, an "electric green" interior. The diminutive runabout will deliver about 80 horsepower, though the German automaker hasn't specified a single-charge range.
Meanwhile, Smart's Brabus ebike will have an electric motor that will deliver 500 watts of power, enough for a top speed of 25 miles per hour. It will also be available at Smart dealers by the end of the year. Smart isn't disclosing pricing on either the Brabus ForTwo EV or the new ebike but you can see both in our gallery.