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2017 Rolls-Royce Model Year Preview and Updates

It's a modest year of change at Rolls-Royce. In fact, the most significant news is the discontinuation of the Phantom VII, while the world (OK, the top 1% of the world) awaits its replacement, with a scheduled debut in 2018. Even with a year of modest updates, Rolls-Royce customers and patrons needn't, as the company's CEO put it, be 'seduced by mass-luxury brands'. DAWN/WRAITH: The convertible and coupe variants of the Ghost platform receive modest updates to trim and available options. Rolls-Royce also introduces a Black Badge variant, targeting – in R-R speak – the 'darker, more assertive, confident and demanding aesthetic of a new ... Rolls-Royce customer'. GHOST: Rolls-Royce's Bespoke service, long a staple among Phantom enthusiasts, has worked its way down the food chain to Ghost prospects. To reluctantly paraphrase Burger King: Have it your way! PHANTOM: As Rolls-Royce prepared for an end-of-the-year build-out of its Phantom, the company built a total of 50 Zenith Edition Coupes and Drophead Coupes, as well as enough sedans to bridge the gap between the Phantom VII's end of production and its 2018 model year launch of its replacement.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

2018 Rolls-Royce Phantom spied on the inside

The Grey-Poupon set has a new digital reality in store for 2018. Or at least its drivers will. Today we've captured the next-generation Rolls-Royce Phantom during testing, and decadent sedan will feature a digital instrument panel. These photos show large screens in front of the driver and on top of the center stack – a marked change from the traditional dials. This digital cluster is among a slew of changes that will dramatically update the Phantom. It will also run on a new aluminum platform, which will underpin all Rollers from 2018. The coupe and Drophead coupe will also be killed off with the outgoing seventh generation, which has run for 13 years. Rolls-Royce said from the start the new ultra-luxury sedan would feature significant updates. In a statement, chief executive Torsten Mueller-Oetvoes called it "a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Still, the eighth Phantom will look like, well, a Phantom. Despite the "enhanced ... design innovations" Mueller-Oetvoes is pitching, the exterior styling looks largely evolutionary. We're expecting another Roller staple, the traditional V12, to provide the usual mustard-hauling power. Related Video: Featured Gallery 2018 Rolls-Royce Phantom View 10 Photos Image Credit: CarPix Design/Style Spy Photos Rolls-Royce Technology Infotainment Luxury Sedan rolls-royce phantom