1969 Rolls Royce Silver Shadow on 2040-cars

Auto blog

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce confirms Wraith convertible for 2015

Until a few years ago, the Rolls-Royce product portfolio revolved around one model line, and that was the Phantom. But with the launch of the Ghost in 2010, the Goodwood-based automaker is expanding further. As with the Phantom line, a long-wheelbase Ghost ensued, followed by a coupe in the form of the Wraith. And now, as might have been expected, Rolls-Royce has reportedly confirmed development of a new convertible based on the same platform.
The new cabrio will be based closely on the Wraith, only with a convertible roof. Expect the same 6.6-liter twin-turbo V12 that powers the Wraith to carry over with the same 624-horsepower output - the highest of any production Rolls-Royce - but with a bit more weight to push, the convertible ought to be a bit more sluggish off the line than the Wraith's 4.4-second 0-60 time.
We can also expect a higher sticker price, but closer to the Wraith's $320,000 MSRP than the Phantom Drophead Coupe's $470k. Whether Rolls opts to call it the Wraith DHC or use another nameplate entirely remains to be seen, but Autocar reports that the new Rolls cabrio won't arrive until 2015, so we've got a little while to go.

Work begins on new Rolls-Royce Phantom, PHEV likely

After reporting that a new Rolls-Royce Phantom would arrive sometime around 2017 in the same timeframe as a Rolls-Royce SUV, Autocar has a few more details on the next coming of the massive English sedan. Both its skin and its bones are being worked out right now, brand design head Giles Taylor telling the magazine that his team is "treading an evolutionary path" with the model, suggesting it will have "more charisma and more edge" as part of a future design language that will have "a charismatic expressiveness."
True, that gives us absolutely no indication of what the car will look like, but it seems fair to assume it will feature more curves and detailing than the present car. The long C-pillar will remain, though, the privacy it affords being "part of the Phantom recipe."
What's underneath could be more detailed as well, the report saying BMW is mulling an i3 kind of build, with an aluminum chassis supporting a carbon fiber bodyshell. Assuming production considerations and costs could be kept in line, the benefits would be a lighter car that offers more latitude with the design, easier implementation of new bodystyles and the segment's technology crown. A lighter Phantom would bring further rewards for its PHEV variant, which Autocar says is "a certainty."