2005 Porsche Boxster on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Porsche celebrates 50 years of 911 with some excellent pics

The Porsche 911 is one of the most iconic sports cars of all time, and to celebrate the car's first 50 years, Porsche has released a stunning set of photos showing how far the 911 has come from the original back in 1963 to its current 991 generation. Unlike the recent 60-year photo spread that Chevrolet put together for the Corvette, though, Porsche's gallery only shows the original 911 and the current car.
Each time the 911 is redesigned, the car's front fenders, roofline and the shape of the side windows are key focal points. Even some of the interior cues have remained the same over the years, including the positioning of the ignition key on the left of the steering column and the five-gauge instrument cluster layout.
Scroll down for Porsche's press release breaking down the seven generations of the 911, and be sure to check out our gallery with plenty of high-res pics for you to download as a desktop wallpaper. In fact, we're providing these at 1920-pixels-wide instead of our usual 1280 wide. Enjoy!

Seinfeld takes Seth Meyers out in the perfect Porsche

The latest episode of Comedians In Cars Getting Coffee features Seth Meyers of Saturday Night Live fame riding shotgun in what is a very special Porsche from host Jerry Seinfeld's collection: a 1973 911 Carrera RS 2.7. Seinfeld chose the "no-nonsense" sports car because he thought it fit his guest's personality (Meyers thinks motorcycles "are like the cigarette of transportation"), but we enjoy the chance to see one of these rare, über-valuable Porsches being driven on city streets - and in the rain, no less! What we don't like seeing is the Carrera RS being parallel parked behind a pick-up truck, though, fortunately, it seems that Seinfeld was able to avoid any front-end damage to the comparatively fragile Porsche.
Once at the coffee shop, the two comedians have a candid conversation about Meyers' time with SNL, from his early days on the show when he didn't think he was good enough to be a cast member to some of the high points in his career, such as SNL's "Really!?" segment that he performed in and how he became a writer for the show.
After coffee, when they're back in the car and Seinfeld opens up the throttle of the lightweight RS 2.7, he manages to eke out a big grin from Meyers - or maybe it was a grimace at the thought of driving in the rain on old tires. Whatever the case, be sure to watch the video below (and stay tuned until the end for a surprise).