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Weekly Recap: Bentley Bentayga leads luxury SUV charge at Frankfurt

The Bentley Bentayga is launching a new era of ultra high-end sport utility vehicles that will see luxury makers vie for the world's richest and most exclusive customers. The Bentayga is Bentley's first SUV, and it will formally debut next week at the Frankfurt Motor Show. It's loaded with Bentley's best technology and features, led by a 600-horsepower W12 engine. The mission is simple: stop giving up sales to other companies by not having an SUV in its portfolio. "It creates an entirely new category of ultra-luxury SUV, where there are currently few rivals," IHS Automotive analyst Ian Fletcher said in a report. But Bentley and the Bentayga will soon face stiff competition. Archrival Rolls-Royce will produce its own crossover to be built in England, though timing is unclear. Lamborghini has approved plans for a ute that will be assembled in Italy and launch in 2018. Even the sportier British brands are getting into the market. Aston Martin will make a crossover version of the DBX concept shown earlier this year in Geneva, and Jaguar is launching the F-Pace crossover, which will debut in Frankfurt. These new entries will invigorate a segment that's comprised of the Mercedes G63 AMG and the Land Rover Range Rover SV Autobiography, and Bentley is poised to grab a large share of it, Fletcher noted. IHS forecasts Bentayga sales could hit 3,000 units per year in 2017 and 2018, pushing total Bentley sales to more than 10,000 in the next few years. The vehicle will also get plug-in hybrid and diesel variants to widen its reach. The Bentayga is a sales grab, for sure, but Bentley took care to ensure the SUV remained true to the brand. It's laden with the top-shelf wood, leather, and metal, and it comes standard with an expansive panoramic glass roof. It also has intelligent features like electronic night vision and an optional responsive off-road system that can be configured to adapt to eight different settings. It's a different kind of Bentley, but it's a harbinger of things to come for the world's richest luxury makers. Other News & Notes Toyota debuts next-gen Prius Toyota revealed the next-generation of its iconic fuel-sipping hybrid, the 2016 Prius, at an event in Las Vegas. The car promises 10-percent gains in fuel efficiency, though actual figures – and even powertrain specifics – were not revealed. We estimate that could mean about 56 miles per gallon in city driving and 53 on the highway.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2015 Porsche Panamera S E-Hybrid

When the Porsche Panamera joined the hybrid poker game with the S Hybrid, it started with a seat at the penny-ante table: engineers inserted a 47-horsepower electric motor between the gas engine and eight-speed automatic, powered by a 1.7-kWh nickel-metal hydride battery. It was tiny stakes, the kind of non-risk taken when you're trying to figure out both how to play the game and how you want to play the game. After two years of experimenting, the 2015 Panamera S E-Hybrid makes a bigger bet – the kind that requires paper bills and the maxim, "If you can't fold it, hold it." Porsche's plug-in hybrid gets every adjective we expect of a successor from Stuttgart: more complex, more efficient, more powerful and faster. Driving Notes The electric motor leaps from 47 hp to 95 hp thanks to more windings on the stator coils and new power electronics. The battery goes from a 1.7-kWh nickel-metal hydride unit to 9.4-kWh lithium-ion setup; it's the same physical size as before, still mounted under the cargo deck. Internal combustion still comes from the Audi-sourced, 333-hp, supercharged V6, but total system power goes from 380 hp and 428 pound-feet of torque in the S Hybrid to 416 hp and 435 lb-ft in the S E-Hybrid. The previous system could run a mile on electricity, this one is estimated to last more than 20 miles on e-power on the European cycle. The 0-60 dash takes 5.2 seconds, down from 5.7 seconds; top speed in electric-only mode is 84 mph – up from 50 mph. It takes 2.5 hours at a 240-volt outlet to fully recharge the battery; the Porsche Universal Charger comes equipped with a cable for that and a standard 120-volt socket. Only Panamera obsessives will notice the sheetmetal changes for 2015, but there are sharper lines on the front and rear fascias, faint revisions made to the light clusters, wider glass – over the same-sized opening – on the rear tailgate, and a wider rear spoiler. Outsiders will know the S E-Hybrid because of Acid Green highlights on the fender and tailgate logos, as well as the Acid Green brake calipers. Inside, the central tach remains, but the analog speedometer was evicted to make space for the battery power meter, and Acid Green needles dance across all the gauges. The navigation screen shows your electric driving range and the Porsche Car Connect service provides the expected, smartphone-controlled e-mobility features.