1989 Porsche 911 Carrera on 2040-cars

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Porsche 911 celebrates 50 years of iconic motoring

Back in 1963, Porsche debuted the very first 911 at the Frankfurt Motor Show. And over the last 50 years, that coupe has grown to become one of the most iconic sports cars of all time. That in mind, you could easily chalk up this 50th Anniversary model as just one of the many special edition 911s that have graced our roads over the years, but dig a bit deeper and you'll see that this one is far more than just some unique paint and different wheels.
For starters, the 911 50th Anniversary Edition utilizes the wider Carrera 4/4S body, but retains its standard rear-wheel-drive configuration. Power comes from the Carrera S' 3.8-liter flat-six engine, but features a Powerkit upgrade that includes the Sport Chrono package and ups overall output to 400 horsepower and 430 pound-feet of torque. Hitting 60 miles per hour takes just 3.8 seconds if the car is fitted with Porsche's dual-clutch PDK gearbox, or 4.2 seconds if you choose the row-your-own seven-speed manual. Talk about going Over The Hill with a quickness.
Despite looking pretty tame, we're really hot on the appearance of this special 911, with its throwback flat gray paint job and new 20-inch wheels that look remarkably similar to the original Fuchs alloys of the 1963 model. Inside, you'll find green lettering on the instrument displays, white pointer needles and silver accents, and the leather seats have a fabric insert that's similar to the Pepita cloth from the original 911.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Ward's Automotive Ten Best Engines of 2014 dominated by diesels, turbos

With the Car and Driver Ten Best decided, the North American Car and Truck of the Year finalists announced and Cadillac, Ram and Subaru chalking up wins with Motor Trend, it's fair to say that the automotive awards season is in full swing. The next set of trophies to be handed out will be from Ward's Automotive, which has announced the winners of its 2014 10 Best Engines.
The latest contest was marked by the widespread emergence of diesel power and the continued success of turbocharged engines. There was even an electric motor on this year's list. In fact, only three of the ten winners were naturally aspirated and only two winners returned from last year.
"We weren't looking to throw the bums out, as they might say about an election. We were just really impressed with the flood of new powertrains," said Ward's Automotive Editor-in-Chief Drew Winter. Those new powertrains include the 83-kilowatt electric motor from the Fiat 500e, the 1.0-liter, EcoBoost three-cylinder from the Ford Fiesta and the 2.0-liter turbodiesel from the Chevrolet Cruze.