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Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale.
The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014.
It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo.

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

Porsche patent sketches show removable headrest wind deflector

While driving around in a convertible might seem glamorous, ask anyone with long hair and they'll likely tell you how it really is: the wind buffets, your hair goes everywhere and it's anything but glamorous. That's why you see so many convertibles driving with their tops up, their windows up or wind deflectors in place. But Porsche is apparently preparing to kick it up to the next level.
These patent drawings have leaked out, demonstrating what appears to be some new kind of wind-deflecting device being developed by Porsche. The mechanism is apparently fitted to the headrest itself and designed to keep the wind buffeting specifically around the head down to a minimum while allowing the car's occupants to enjoy the top-down driving experience.
No word on when it might hit the market, but we won't be surprised to see this kind of device appear on a future version of the Boxster or 911 Cabriolet. But nowhere else: despite the apparent leak, the patent drawings suggest that Porsche will be keeping this technology proprietary. Whether sister brands like Volkswagen, Bentley or Lamborghini will get their hands on it remains to be seen.