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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

This junkyard '91 Grand Am is as hooptie as it gets

I spend a lot of time in junkyards. A lot of time. With all this experience, I have learned to recognize a perfect hooptie when I see one, a car whose final owner got every last bit of use out of it when its value was hovering right about at scrap value. This 1991 Pontiac Grand Am that I spotted in a San Francisco Bay Area self-service wrecking yard a few days ago, from the final model year for the third-generation Grand Am, checks all the hooptie boxes just right. First of all, it's a low-option coupe with the wretched and unloved GM Iron Duke engine, a rattly, gnashy, thrashy 2.5-liter four-cylinder kludged together using off-the-shelf parts from the Pontiac 301-cubic-inch V8 during the darkest years of the Malaise Era and used in cars whose buyers just didn't care. Most of the paint has been burned off by 25 years of harsh California sun, but the car spent sufficient time in a damp, shady spot for lichens to build up here and there. There are skeletons-with-sombreros stencils sprayed here and there, plus a big moonshine-guzzling skeleton mural painted on the hood. Goodbye, property values! Still, someone felt some affection for this car, giving it the name "Good Ol' Snakey" and painting that name on the decklid. We can assume that the Iron Duke was a bit loose by this time, probably leaving a serpentine trail of blue smoke behind the car at all times. So, the combination of cheapness, ugliness, menace, and who-gives-a-damn functionality make this Grand Am an excellent example of a pure hooptie. Within a couple of months, it will be crushed, shredded, shipped out of the Port of Oakland, and reborn in China as refrigerators and Geely Emgrands. Somewhere in Northern California, though, a few of Ol' Smokey's friends will remember this car fondly.

NHTSA investigating 550k Pontiac G6 models, 320k Honda Odysseys

According to two separate reports in The Detroit News, the National Highway Traffic Safety Administration is launching investigations into 550,000 Pontiac G6 (pictured above) and 320,000 Honda Odyssey (pictured right) models. The G6 models are all from the 2005 to 2007 model years, while the Odyssey minivans are from the 2003 and 2004 model years. The two NHTSA probes are not related.
In the case of the G6, this is an upgrade to an original investigation that started in February after NHTSA received "hundreds of reports" that the brake lights on these cars may malfunction. According to The Detroit News, the lights may come on when the brake pedal is not depressed, and likewise, the brake lights may not illuminate when the pedal has been pushed. General Motors was able to provide NHTSA with a significant number of warranty claims, including 1,100 reports that could potentially relate to this problem, one of which indicates a vehicle crash.
For Honda, the NHTSA probe concerns airbags that may deploy unexpectedly. The government agency received six complaints from 2003-04 Odyssey owners saying that the front airbags suddenly went off without a crash. The Detroit News reports that three of the six owners sustained injuries from these incidents. Additionally, NHTSA has received 41 complaints from owners saying the vehicle's airbag warning light had illuminated.