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Production Peugeot RCZ R set to zoom into Goodwood

What you're looking at here is the most powerful production car Peugeot has ever created - the RCZ R, set to make its debut at the Goodwood Festival of Speed in July. The French automaker showed off a concept version of this hotter R model at the Paris Motor Show last year, and the actual road-going car will be available for purchase toward the end of 2013.
Under the hood is a 1.6-liter turbocharged inline four-cylinder engine good for 260 horsepower, and Peugeot says the car "promises intense dynamic sensations from the legacy of its race-bred experiences." This evidently means the car will have a unique suspension setup, a specific wheel design and a new Torsen limited-slip differential to keep those front rollers in check.
In addition to a show car, Peugeot will drive a RCZ R during the Festival of Speed weekend, with Bradley Philpot - the man who raced the company's 208 GTi in the recent 24 Hours of Nürburgring event - at the helm.

Peugeot ad returns Wacky Races to TV

To advertise the Peugeot 208 in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the Wacky Races. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.
The ad was headed by Young & Rubicam Brasil, directed by Antoine Bardou-Jacquet for Partizan, and was edited by Mr. Smedley, who might or might not be another cartoon connection to Chilly Willy. You can watch it below.

Peugeot's legendary Climb Dance remastered in high-definition glory

Climb Dance, the rally-porn film celebrating the Pikes Peak Hill Climb victories of Ari Vatanen in 1988 and Robby Unser in 1989 - and including footage from both drives - has been remastered in high definition. It was commissioned by Peugeot, maker of the four-wheel steering 415 T16 Grand Raid, the racecar that took both drivers to the top to overall victories.
Peugeot will be hoping that Sébastien Loeb can dance the same way next month when he runs up the now-paved mountain in his 208. You'll find the breathtaking remastered Climb Dance below, as well as tribute the Motor Trend made with Marcus Gronholm in a Ford Fiesta back in 2009. Enjoy.

New Peugeot 308 looks to be a big improvement

As much as we applaud automakers for flexing their design muscles every now and then, we occasionally find ourselves raising our eyebrows at the "new family design language" that companies smatter across their products. For example: Have a look at pretty much everything Peugeot has put out in recent years. Funky stuff, to be sure, but not always the sort of vehicles that garner adjectives like "pretty" or "sleek." And the old 308 hatchback was perhaps one of the company's worst offenders.
But that changes, right now. Peugeot has taken the wraps off of the new 308 hatch, and from what we can see in these high-res images, it's decidedly better looking. The design follows in the footsteps of the recently launched 2008 crossover, boasting cleaner lines without that huge, gaping maw up front. Instead, there are slimmer, LED-capped headlamps and pronounced foglamps, topped off with a rakish hood. Strong body lines flow from front to back, where there's a clean rump and a thick, windowless C-pillar. Large, split-five-spoke wheels round out all four corners.
Peugeot has not released any technical data about this 308 just yet, only saying that the new generation is a full (and appropriate) 308 pounds lighter than its predecessor, thanks to the company's new modular EMP2 platform. Inside, the reworked interior features premium materials and a rather interesting design, with a 9.7-inch touchscreen interface in the center stack and an instrument panel that's set high on top of the dashboard. Pretty cool.

Watch Sebastien Loeb take first drive in Peugeot 208 T16 Pikes Peak racer

The annual Pikes Peak International Hill Climb is one of the few events in motorsport with an Unlimited Class that is truly... well, unlimited. To put the word 'unlimited' in perspective, consider the Red Bull-sponsored Peugeot 208 T16: its 3.2-liter bi-turbo V6 engine puts out 875 maximum horsepower, sending power to all four wheels through a six-speed sequential gearbox. That's powerful enough to catapult the T16 from 0-62 miles per hour in a scant 1.8 seconds. Keep it planted and it'll hit 125 in 4.8 seconds and 150 in 7.0 flat.
That, ladies and gentlemen, is freakishly fast.
Just ask Sébastien Loeb, a man who's no stranger to high-performance machinery, having won nine World Rally championships, who said of the T16 after his first testing session: "I've never driven anything that accelerates so fast! ... It's got the downforce of a Formula 1 car, the wide tires of an endurance racing prototype and a differential like a WRC car."

Peugeot teases its 208 T16 Pikes Peak racer

Peugeot is returning to the Pikes Peak International Hill Climb this year after a 14-year absence, and it has begun teasing the 208 T16 that Sébastien Loeb will be piloting up the mountain. Sporting a carbon fiber effects package that you won't find on the dealership floor nor at your local tuner, even the cockpit is a surprise since it features a central driving position.
Waging war in the Unlimited Class, it will have gobs of power underhood, the number 208 on its sides and two self-locking diffs to get power to the proper wheels. The entire route is paved this year, but Loeb has proved he knows how to handle tarmac in a variety of circumstances: after taking third in the French GT Championship last year, he entered the FIA GT series this year and won the opening race of the season earlier this month in a McLaren MP4-12C.
Click on the image above to see it in high resolution.

Peugeot returning to Pikes Peak with S'ebastien Loeb [w/video]

In spite of troubles in other areas - and there are plenty of them - sales of the Peugeot 208 are a bright spot for the French carmaker. Attempting to grab that light and make sure it shines everywhere, the company is returning the Pikes Peak International Hill Climb on June 30 with a specially prepared 208 driven by nine-time World Rally Champion Sébastien Loeb.
Citroën has loaned Loeb to its PSA/Peugeot-Citroën sister company so that he could contest his first Pikes Peak - it only makes sense that he's looking to try new pastures after winning all of those World Rally Championship titles with Citroën. The 208, which will have the start number '208,' will be revealed in April. Peugeot has won the race twice, once with Ari Vatanen in a 206 T16 in 1988 and again the next year with Robby Unser in a 405 T16.
To get you ready, there's a press release and a short film below called Climb Dance which follows Vatanen's drive. We highly recommend a watch - better vintage car porn is hard to find.

The 2013 Peugeot 2008 is a global crossover with efficiency at its heart [w/video]

It was always going to be hard for Peugeot to follow the blind-man-can-see-it neon paint of the 2008 Concept car - which was seared onto our retinas in Paris last year - but that doesn't mean the production version of the CUV here in Geneva is unattractive. The rather more sane white paint still covers pert, attractive lines on the new French crossover, and the Peugeot folks certainly have high hopes that European shoppers will feel good about it, too.
The Peugeot 2008 is a B-Segment follow-up to the automaker's larger 3008 CUV, and is set to go on sale in the spring of this year. The 2008 will be offered in Europe, Asia and Latin America, and is therefore a pretty big deal for the recently struggling Peugeot.
The goal of the 2008 is to offer a package that is usefully sized for urban environments, but with enough flexibility for customers that travel outside city streets. To that end, Peugeot has equipped the front-drive crossover with its Grip Control system, which allows for terrain and condition specific programming by the driver. Standard, Snow, All-Terrain and Sand modes all provide distinct operational programming to maximize traction.

Ailing Peugeot writes-down over $5.5B in assets

As Europe's economy continues to suffer, so do automakers. One of the latest pieces of bad news comes from French carmaker Peugeot which says it will write down its assets by $5.53 billion. The figure represents almost 29-percent of the company's property, valued at $19.4 billion in June. Peugeot says it will also take a second-half charge of $325 million for "onerous contracts." Speaking of onerous, The Detroit News notes the "write-downs are more than double Peugeot's current market value." Yipes.
"This calculus results from cautious assumptions about the European economic environment," Chief Financial Officer Jean-Baptiste de Chatillon is quoted as saying in the article. "We think that this European car market will remain affected by the crisis for a long time."
With European auto sales falling the most in almost 20 years, Peugeot executives see little chance of improvement. Peugeot's sales dropped 13 percent in 2012 and Chatillon said markets could fall another 5 percent this year.

A year in gestation, Peugeot finally unveils 2008 crossover

First we saw the Urban Crossover Concept at the Beijing Auto Show, a small high-rider from Peugeot that was a product of the company's design studios in Paris, Shanghai and São Paulo. That evolved into the Peugeot 2008 concept and a liquid lime paint scheme at the Paris Motor Show a few months ago, now the French firm has unveiled the production version of the B-segment crossover that's an offshoot of its 208 hatch.
At 13.6-feet long, the 2008 is about six inches longer than the 208, or two inches longer than a Mini Countryman, and it has been tuned to provide the drive of a hatchback with the stance and utility of a crossover. That stance will be set up by punched-out wheel arches covering either a set of 17-inch alloys or a "mud-and-snow" kit for the truly rugged urban animal. Utility will come via the low-loading level in back, black bumpers and side sills, and extra headroom from the double-bubble roof (there's a panorama option, too). The studios chosen to create it weren't chosen at random, the 2008's production and main markets planned as France, China and Brazil.
The engines will include three-cylinder gas units and Peugeot's e-HDi diesels. It will be shown at this year's Geneva Motor Show before it goes on sale in late summer. The press release below can tell you more about it until then.