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Nissan Leaf EVs slip through French village to make a quiet point

Bjork's 1995 freak-out hit It's Oh So Quiet may have reflected the singer's oddball Icelandic sensibilities, but Nissan is making the concept of relative silence a French thing. The Japanese automaker recently promoted its all-electric Leaf by staging a mini-rally through what it called "one of the quietest villages in Europe." And with the exception of a couple damaged trash bins and a destroyed rear-view mirror from an old-school archway, the race kept the drivers wide awake but everyone in the Southern French village in Provence Alpes Cote d'Azur sleeping. Nissan sent four vehicles on a five-kilometer jaunt through the village in the wee morning hours. Screeching tires and a couple booms notwithstanding, the company said everyone in town stayed snoozing. There was a broader purpose to this exercise, of course, which Nissan blatantly admits was a stunt. Nissan was helping celebrate 19th Annual International Noise Awareness Day (INAD), which took place on Wednesday and highlighted the emotional and health issues as well as high blood pressure and insomnia caused by excessive exposure to noise. Check out Nissan's press release below, where you'll also find the video. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN LEAF CELEBRATES INTERNATIONAL NOISE AWARENESS DAY WITH A NIGHTTIME "SILENT RIDE" ROLLE, Switzerland – To mark the 19th annual International Noise Awareness Day (INAD), Nissan has taken to the streets of one of Europe's quietest villages during the middle of the night with a silent "ride" of its 100 percent electric Nissan LEAF. The activity, complete with a start and finish line in Provence Alpes Cote d'Azur, was designed to demonstrate the noise reduction levels of the Zero Emissions car compared to traditional combustion engines. The World Health Organization (WHO) states at least 13.5 percent of Europeans are exposed to road traffic noise at levels exceeding 55 dB, which is considered detrimental to human health*. The medical effects of noise levels include insomnia (50dB), obesity (50dB), psychic disorders (60dB) and reduction in life expectancy (50dB)*. As a result, Nissan has filmed a 'silent ride' to help support INAD in raising awareness about noise pollution levels across Europe.

Nissan CEO Hiroto Saikawa resigns, successor to be named

YOKOHAMA, Japan — Nissan Chief Executive Hiroto Saikawa tendered his resignation Monday after acknowledging that he had received dubious income and vowed to pass the leadership of the Japanese automaker to a new generation. Board member Yasushi Kimura told reporters at an evening news conference at company headquarters in Yokohama that the board has approved Saikawa's resignation, effective Sept. 16, and a successor will be appointed next month. A search is underway, he added. Calls for Saikawa's resignation, which arose after the arrest last year of his predecessor, Carlos Ghosn, on various financial misconduct allegations, have grown louder after Saikawa acknowledged last week that he had received dubious payments. The income was linked to the stock price of Nissan Motor Co., and he has said his pay got inflated by illicitly adjusting the date for cashing in. The automaker's board met to look into the allegations against Saikawa, as well as other issues related to Ghosn's allegations and corporate ethics at the company. Kimura said the income Saikawa had received was confirmed as "not illegal." Ghosn, who is out on bail and awaiting trial, says he's innocent. Kimura and three other board members, who all have backgrounds outside the company, said their investigation of the scandal over Ghosn's arrest found that alleged misconduct by Ghosn and Greg Kelly, a former board member who was also arrested, had caused 35 billion yen ($350 million) in damage to the company. Nissan will seek a repayment of the damages, Kimura said. The board said about 10 candidates are being considered as a replacement for Saikawa. They did not identify them, but said outsiders and non-Japanese are on the list. Until a successor is decided, Chief Operating Officer Yasuhiro Yamauchi will serve as interim chief, the board said. Saikawa has not been charged. "I have been trying to do what needs to be done so that I can pass the baton over as soon as possible," he told reporters earlier in the day, referring to his willingness to leave his job. Saikawa did not appear at the news conference initially, but the four board members who led the event said he would later. Saikawa has said he didn't know about the improprieties, promised to return the money and blamed the system he said Ghosn had created at Nissan for the dubious payments. Japanese media reports said Saikawa had received tens of millions of yen (hundreds of thousands of dollars) in extra compensation.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.