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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Bhutan asks Nissan, Mitsubishi for help with massive EV-only plan

Originally, the somewhat modest plan was to introduce 2,000 electric vehicles to the capital of Bhutan. Then things got bigger when Renault-Nissan CEO Carlos Ghosn paid the country a visit and the Prime Minister of Bhutan, Tshering Tobgay, said his country, "will commit to a program to achieve zero emissions as a nation by a certain target date." Now we're approaching "holy huge" territory. Last week, Tobgay visited Japan to ask Nissan and Mitsubishi for help in possibly replacing every combustion vehicle with an all-electric option. "Gasoline is expensive and unfriendly to the environment." – Bhutan's Prime Minister At the very least, Bhutan wants to make more eco-friendly vehicles available. Tobgay told AsiaNews that, "Gasoline is expensive and unfriendly to the environment. Sustainable transportation will bring citizens happiness," which is something that a country that measures its Gross National Happiness is eager to track. Switching to electric vehicles makes complete sense in Bhutan, since the mountainous Asian nation produces more renewable hydro-electricity than it can use. Ninety-five percent of the zero-emission energy is exported to India, and Bhutan uses the profits to buy fuel from India to then power its vehicles. You can probably figure out for yourself how there's a simpler way to do this. News Source: AsiaNews.it Green Mitsubishi Nissan Green Culture Electric

Nissan prices limited-edition 2014 GT-R Track Edition from $115,710*

Nissan has released its pricing for the model-year 2014 GT-R, including the new Track Edition of Godzilla. The 2014 Nissan GT-R Premium will now command an MSRP of $99,590, while the Black Edition will go for $109,300 and the new Track Edition will ask $115,710 (*not including a $1,000 destination and handling charge for all models).
Nissan calls the GT-R Track Edition its most exclusive model, which makes sense as it will be limited to just 150 examples for the US market. The competition-ready Track Edition gets Bilstein DampTronic shocks and revised spring rates; all chosen after more development work by Nissan engineers at the Nürburgring. (Good work, if you can get it.) A carbon fiber rear spoiler and six-spoke black wheels come with the package, as do blue-trimmed, high-grip front seats inside. To save weight, the car's rear seats have been deleted in this model.
Continue down below to read Nissan's press release, or have a gander at the (quite large) gallery of 2014 Nissan GT-R images.