Mitsubishi Mirage Price Analytics
About Mitsubishi Mirage
Auto blog
2017 Mitsubishi Outlander PHEV will debut in New York
Fri, Jan 8 2016Mitsubishi is betting big on crossovers and EVs, and some promising stuff is in store for the end of this decade. But in the very near future, the first product in Mitsubishi's EV/CUV strategy will launch in the US: the 2017 Outlander PHEV will finally bow at the New York Auto Show in March. I say "finally" because Mitsubishi already offers a plug-in Outlander in other markets, and overseas the PHEV crossover is off to a great start. Mitsubishi is seeing "great success in Europe," according to Ken Konieczka, the company's VP of sales operations. And when the Outlander PHEV launches in the US later this year, Konieczka thinks it'll attract a lot of new buyers to the Mitsubishi brand. I got to see the 2017 Outlander PHEV at a small event in Detroit on Thursday. It's the only one in the country, and still has to undergo some more testing and development before the CUV ready for the spotlight. Perhaps that's why Mitsubishi parked it in a dark corner of Detroit's Garden Theater. Compared to the regular Outlander you see pictured here, the PHEV doesn't look all that different save some badges on the tailgate and front fenders and, of course, the charging port. But that's not all Mitsubishi has in store for New York. The Mirage G4 sedan will also bow at that show, after its Canadian introduction at the Toronto Auto Show in February. Like the Outlander PHEV, the Mirage G4 already exists in other markets, and Mitsubishi says it has the largest interior volume of any sedan in its class. More information about both models – including pricing and specifications – will be available when both cars hit the Javits Center stage in March.
Mitsubishi looks to crossovers and EVs for US success
Fri, Jan 8 2016Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.
No one wants to buy Mitsubishi's only US plant
Fri, Jan 8 2016Mitsubishi Motors will very likely close its factory in Normal, IL, later this year after failing to find another company in the auto market to take over its only manufacturing site in the US. "We have given up looking for an automaker to buy the plant, but we are looking for possible buyers from other industries," a Mitsubishi spokesperson told Reuters. Mitsubishi announced plans to leave the site in 2015 to shift its business strategy toward Asia. The factory started as a joint venture with Chrysler in 1988 and was the only plant from a Japanese automaker in the US with a UAW-represented workforce. This was allegedly a sticking point when finding a buyer because other companies in the industry didn't want to take on the union employees' contract. The Normal factory ended assembly of the Outlander Sport in November 2015 and laid off 1,000 workers at that time. The site will continue to make car parts until May, and then Mitsubishi will let go of the remaining 250 employees. The costs of shutting down the factory could be as high as 30 billion yen ($255 million), but a company spokesperson wouldn't confirm that figure to Reuters. Mitsubishi's fortunes seem on the upswing in the US as of late. The company's deliveries jumped 22.8 percent in 2015 to a total of 95,342 vehicles, and the last fiscal year brought the automaker's first operating profit in this region in seven years. Related Video:
Question of the Day: Most heinous act of badge engineering?
Wed, Dec 30 2015Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question
Mitsubishi Outlander PHEV's US debut pushed back yet again [UPDATE]
Wed, Dec 30 2015UPDATE: The story's been updated to include a response from Mitsubishi. Better late than never, the saying goes, and when it comes to the US debut of the Mitsubishi Outlander Plug-in Hybrid, the key words are "better" and "late." The crossover's debut in the US has already been the subject of a number of delays, and it is will once again having its stateside debut pushed back by a few months, according to Green Car Reports. Instead of a springtime arrival, we're now looking at late summer. We already know that the first US Outlander is an updated model compared to the one currently sold in Europe and Japan, but the Japanese automaker is apparently still tweaking the model to make it better suited for US driving. That means an improved interior and better sound insulation for what will be the 2017 model-year Outlander PHEV, and will likely involve better performance for both drivetrain power and fuel efficiency. "We decided to bring in the Outlander PHEV along with the 2017 Outlander launch," Mitsubishi spokesman Alex Fedorak wrote in an e-mail to Autoblog. "Doing so will allow us to better equip the vehicle for the US market." We doubt major changes are in store, so it still looks like the plug-in Outlander will pair a 2.0-liter gas engine with two electric motors. The crossover PHEV can go about 32 miles on electricity alone, at least, it can on the more lenient European driving cycle. The Outlander PHEV was first slated for a 2014 US debut, but that was pushed back to 2015 because of a battery shortage. More recently, Mitsubishi said this past January that the US debut would take place in April 2016. Overseas, the model continues to make headway when it comes to global market share of plug-in vehicles. Through November, Mitsubishi moved more than 36,000 units of the Outlander Plug-in Hybrid worldwide. That puts it third among plug-in vehicles, trailing only the sales of the Tesla Model S and the Nissan Leaf electric vehicles, according to EV Sales. Featured Gallery Plug In 2014: Mitsubishi Outlander PHEV View 12 Photos News Source: Green Car ReportsImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Mitsubishi Hybrid
Recharge Wrap-up: vehicle electrification future, Indonesia biodiesel growth
Tue, Dec 29 2015Navigant Research expects electrified vehicles (including hybrids, plug-in hybrids and battery electric vehicles) to reach 6 million sales in 2024. That's up from 2.6 million sales in 2015. About half of those sales will be plug-in vehicles in 2024, up from 19 percent in 2015. To make its predictions, Navigant took into account automaker strategies, concept vehicles, regulations and incentives, electricity and oil prices, and charging infrastructure expectations over the 10-year timetable. Navigant also says that despite the massive changes in the last five years, the next five years will be "even more impactful to the global automotive and energy industries." Read more from Navigant Research, or at Green Car Congress. Indonesia's biodiesel consumption is expected to rise dramatically over the next year. While the nation used 291 to 317 million gallons in 2015, consumption levels for 2016 could surpass 2 billion gallons, depending on blending regulation enforcement. Indonesia raised the minimum biodiesel content in diesel fuel from 10 to 15 percent in 2015 while increasing biofuel subsidies. It will raise the blend minimum to 20 percent for 2016, and plans to increase it to 30 percent in 2020. Read more at Business Recorder. Scotland's national newspaper, The Scotsman, has awarded the title of Plug-In Vehicle of the Year to the Mitsubishi Outlander PHEV. The paper praised the car for its ability to live up to its "ecocredentials," as well as its all-around practicality. During its long-term test, Scotsman staff enjoyed using the 32.5 miles of electric driving range to commute to and from work. The Scotsman's Steven Chisholm called the Mitsubishi Outlander PHEV, "an exciting prospect for anyone looking for an SUV that's easy on the wallet as well as the environment." Read more at Inside EVs. Featured Gallery Mitsubishi Outlander PHEV Concept-S: Paris 2014 View 12 Photos News Source: Navigant Research, Green Car Congress, Business Recorder, Inside EVsImage Credit: Copyright 2015 Drew Phillips / AOL Government/Legal Green Mitsubishi Alternative Fuels Biodiesel Electric recharge wrapup
Mitsubishi recalls Mirage in snowy states for airbag delay
Sun, Dec 20 2015The Basics: Mitsubishi is recalling 25,185 examples of the 2014-2015 Mirage, built between August 7, 2013, and September 2, 2015, sold or ever registered in states that use salt to melt ice on the road during the winter months. Those include Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin, and the District of Columbia. The Problem: Snow with road salt tracked in on boots could cause a wiring connector to short out behind a kick panel next to the driver's footrest, potentially delaying the deployment of the front airbags. Injuries/Deaths: None reported. The fix: Mitsubishi dealers are being instructed to inspect the electrical connectors, replace any corroded ones, and fit a waterproof sheet to prevent any further corrosion. No timeframe has been set as of yet. If you own one: Try not to track in too much snow. Watch out for the SRS warning light on the dashboard, which will alert you if there's a problem with the airbags. Expect to hear from Mitsubishi Motors North America in due course to arrange for your vehicle to be checked out at a local dealer. Related Video: RECALL Subject : Air Bag Deployment may be Delayed due to Corrosion Report Receipt Date: DEC 04, 2015 NHTSA Campaign Number: 15V815000 Component(s): AIR BAGS , ELECTRICAL SYSTEM All Products Associated with this Recall Manufacturer: Mitsubishi Motors North America, Inc. SUMMARY: Mitsubishi Motors North America, Inc. (MMNA) is recalling certain model year 2014-2015 Mitsubishi Mirage vehicles manufactured August 7, 2013, to September 2, 2015 and originally sold in, or ever registered in, Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin, and District of Columbia. If the driver enters an affected vehicle with their boots covered with snow mixed with road salt, the melting snow may soak through the carpet and cause corrosion to a wiring connector located in a junction box behind a kick panel to the left of the driver's footrest. CONSEQUENCE: In the event of a crash, corrosion of the connector could delay deployment of the frontal air bags, increasing the risk of injury to the driver and the front seat passenger.
Japan readying first stealth fighter for 2016 test
Thu, Dec 3 2015This post is appearing on Autoblog Military, Autoblog's sub-site dedicated to the vehicles, aircraft and ships of the world's armed forces. The nation of Japan is somewhat unique in terms of the world's militaries. Following its loss in World War II, the country was stripped of its ability to wage war, and its military was reestablished nearly a decade later not as an aggressive force but as a self-defense force. Today, the Japanese constitution forbids the country from maintaining anything but its Ground, Maritime, and Air Self-Defense Forces. Since Prime Minister Shinzo Abe first took office in September 2006 and continuing in his second term, which began in late 2012, Japan's military has seen something of a renaissance. Earlier this year, the country's legislature officially approved a new law that allowed Japan to use its military in international conflicts, even if there's no direct threat to the Home Islands. And even earlier still, Japan announced a desire to increase its drone capability. Now, like the US, Russia, and China, the country is preparing its own stealth fighter. Slated to take to the skies for its maiden flight in early 2016, the Advanced Technology Demonstrator X is a Mitsubishi-built plane that looks like the lovechild of an F-22 Raptor, an F-16 Falcon, and an F/A-18 Hornet. According to the attached video from Bloomberg, the ATD-X carries all the stealth fighter hallmarks. Its shape is designed to minimize its radar cross-section, while the body is coated in radar-absorbent material. And of course, the weapons systems are stored within underbelly bays. But why is Japan even testing it, especially when you consider the company placed an order for 42 F-35 Lightning IIs way back in 2011? Well, for one, it's going to be a lot more affordable than the F-35, which is the single most expensive weapons platform in human history. Where individual F-35s cost around $100 million, depending on what source you're looking at, Bloomberg reports that the ATD-X could be developed for just $324 million. Even if there are some utterly absurd cost overruns and the per-unit cost is closer to astronomical than affordable, putting together a fleet of production ATD-X's is probably going to be cheaper overall. You can hear more about why Japan is considering the ATD-X in the video down below. Check it out.
i-MiEV doesn't survive Mitsubishi's updated EV plan
Mon, Nov 30 2015Mitsubishi will increase the number of electrified models in its lineup through the end of the decade, but the company's focus on crossovers will mean the axe for the aging i-MiEV. The flurry of new or updated models will begin arriving as soon as next year, and the automaker will offer nearly all of them in plug-in hybrid or electric versions, according to Automotive News. Rather than dedicated EVs like the i-MiEV, Mitsubishi will instead offer gasoline and electrified variants of a future lineup with three sizes of crossovers. The company will follow the current trend of coupe-like CUVs with its own version, including a plug-in hybrid option, between the Outlander Sport and Outlander sometime after the autumn of 2017, Automotive News reports. A new Outlander with a PHEV model will come after 2017, and a next-gen Outlander Sport with an EV trim will arrive around 2019. There won't be a Lancer replacement. "We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the US market," Mitsubishi CEO Osamu Masuko said to Automotive News. Mitsubishi already offered a preview of its next-gen CUV design language with the eX Concept at the Tokyo Motor Show. The compact crossover evolved the styling of the refreshed Outlander's X-shape grille, and it featured a floating roof that created the appearance of a wraparound greenhouse. Power came from an electric motor at the front and rear axle and a 45-kWh lithium-ion battery. In the nearer term, the wait for the Outlander PHEV will finally end because the long-delayed plug-in crossover will launch in the US around the middle of next year. Earlier rumors suggested a possible arrival around April 2016, but the vehicle was previously reported to come here as early as the fall of 2014.
2016 Mitsubishi Outlander Sport shows its new nose
Fri, Nov 20 2015You know, I always thought the Mitsubishi Outlander Sport was kind of attractive. Really. But I'm not sure I can say the same about this refreshed, 2016 model. The big change is up front, where the re-schnozzed Sport now has a weird mix of colors and trims going on. There's chunky chrome trim with black in the middle of the face. In some colors, it almost looks like the car's missing a panel. Elsewhere, the 2016 Outlander Sport's enhancements are mostly positive. There's a new steering wheel, 6.1-inch infotainment display, new color choices, and some fresh 18-inch wheels. That's about it for updates, though. Things are the same as they ever were under the hood, with either a 2.0- or 2.4-liter four-cylinder engine powering the Sport, offering up 148 and 168 horsepower, respectively. So it's better equipped, but I wish it still looked as good as the pre-facelift model. Nevertheless, the Outlander Sport does well for Mitsubishi, and hopefully potential buyers won't be too put off by that unfortunate nose. UPDATED FOR 2016 - 2016 Outlander Sport adds bold, sleek exterior design elements with Mitsubishi's "Dynamic Shield" front design concept - Interior enhancements add stylish accents to further Outlander Sport's value CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today unveiled the updated 2016 Mitsubishi Outlander Sport featuring a newly redesigned, bold exterior front fascia/grille. The brand's best-selling CUV is now equipped with Mitsubishi's "Dynamic Shield" front design concept adding a sleek, audacious element to a vehicle that already makes a statement of its own. "The Outlander Sport is a brand leader for Mitsubishi Motors, and we are excited to unveil this eye-catching 2016 model-year," said MMNA executive vice president, Don Swearingen. "The Outlander Sport has always been a fun vehicle that delivers on its promise of reliability and value, and the 2016 model year continues to do so with a great new family look that unifies the Mitsubishi CUV lineup." In addition to the new exterior design, the 2016 Outlander Sport is equipped with new power folding side mirrors with LED turn indicators, wheel lip moldings, auto-dimming rearview mirror with Homelink® and a new 18-inch alloy wheel design. Also new to the vehicle this year are three new exterior colors: Cool Silver, Diamond White Pearl and Quartz Brown.