1994 Mitsubishi 3000gt Base 2dr Hatchback on 2040-cars

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2017 Mitsubishi Outlander PHEV will debut in New York

Mitsubishi is betting big on crossovers and EVs, and some promising stuff is in store for the end of this decade. But in the very near future, the first product in Mitsubishi's EV/CUV strategy will launch in the US: the 2017 Outlander PHEV will finally bow at the New York Auto Show in March. I say "finally" because Mitsubishi already offers a plug-in Outlander in other markets, and overseas the PHEV crossover is off to a great start. Mitsubishi is seeing "great success in Europe," according to Ken Konieczka, the company's VP of sales operations. And when the Outlander PHEV launches in the US later this year, Konieczka thinks it'll attract a lot of new buyers to the Mitsubishi brand. I got to see the 2017 Outlander PHEV at a small event in Detroit on Thursday. It's the only one in the country, and still has to undergo some more testing and development before the CUV ready for the spotlight. Perhaps that's why Mitsubishi parked it in a dark corner of Detroit's Garden Theater. Compared to the regular Outlander you see pictured here, the PHEV doesn't look all that different save some badges on the tailgate and front fenders and, of course, the charging port. But that's not all Mitsubishi has in store for New York. The Mirage G4 sedan will also bow at that show, after its Canadian introduction at the Toronto Auto Show in February. Like the Outlander PHEV, the Mirage G4 already exists in other markets, and Mitsubishi says it has the largest interior volume of any sedan in its class. More information about both models – including pricing and specifications – will be available when both cars hit the Javits Center stage in March.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi wants to bring a plug-in hybrid Montero to the US

As Mitsubishi's turnaround takes hold, we can talk less about the company's survival in the US market and more about what kinds of products we might see in the future: there's a hybrid Evo on the way and its joint venture with Renault-Nissan will deliver a C-segment sedan. Furthermore, it might even deliver a dividend to its shareholders next year.
In addition to Mitsubishi announcing its intent to focus on SUVs, pickup trucks and crossovers, company president Osamu Masuko gave an interview to Automotive News saying that the plan is for model lines to have two or three power train options: gas, plug-in hybrid, diesel. Believing that fuel economy standards will force the expansion of the plug-in hybrid market, Masuko wants to bring a PHEV Pajero to the US (the Montero in our market) because it will restore the brand's place in the full-size SUV segment with a well known nameplate, and help the company reach its goal of making PHEVs 20 percent of its product offering.
We love the idea of a new Montero - and we hope there's a traditional gas model that would come with the PHEV - the question is what would it look like? The Concept GC-PHEV we saw at the 2013 Tokyo Motor Show could offer clues, but with Masuko listing the SUV as the company's second most popular model behind pickups, how daring could designers get with it? On the other hand, if you compare the Concept PX-MiEV shown at Tokyo in 2011, the similarity to the production Outlander is more than one might expect for a crossover that's become a major seller for the brand. With an introduction due in 2015 or 2016, we shouldn't have to wait long to find out. Regrettably, there's still no word on the return of a Mitsubishi pickup truck.